题目内容
The business executive was deep in debt and could see no way out. Creditors (债主) were closing in on him. Suppliers were demanding payment. He sat on the park bench, head in hands, wondering if anything could save his company from bankruptcy (破产).
Suddenly an old man appeared before him. “I can see that something is troubling you.” he said. After listening to the executive, the old man said: “I believe I can help you.”
He asked the man his name, wrote out a check, and pushed it into his hand saying: “Take this money. Meet me here exactly one year from today, and you can pay me back at that time.” Then he turned and disappeared as quickly as he had come.
The business executive saw in his hand a check for $500,000, signed by John D. Rockefeller, then one of the richest men in the world!
“I can settle all my debts in a moment!” he realized. But instead, the executive decided to put the uncashed check in his safe, just knowing it would give him the strength to work out a way to save his business.
With renewed optimism, he made better deals and extended terms of payment. He closed several big deals. Within a few months, he was out of debt and making money once again.
Exactly one year later, he returned to the park with the uncashed check. At the agreed-upon time, the old man appeared. But just as the executive was about to hand back the check and share his success story, a nurse came running up and grabbed the old man.
“I’m so glad I caught him!” she cried. “I hope he hasn’t been bothering you. He’s always escaping from the rest home and telling people he’s John D. Rockefeller.” And she led the old man away by the arm.
- 1.
What was the executive worried about?
- A.He couldn’t produce enough for the suppliers.
- B.The creditors wouldn’t lend him any money.
- C.His products didn’t sell well.
- D.He might run into bankcruptcy.
- A.
- 2.
Which of the following statements about the old man is TRUE?
- A.The old man had known the executive was in trouble before he came.
- B.The old man’s way of helping the executive worked out well.
- C.The check he wrote was far from enough for the executive.
- D.In fact the old man didn’t want to have his money back.
- A.
- 3.
The executive didn’t cash the check because ____________.
- A.He was afraid that the bank didn’t have so much money.
- B.The check gave him a lot of strength and encouragement.
- C.He was uncertain if he could ever pay back the money.
- D.He knew the old man wasn’t John D. Rockefeller at all.
- A.
When I first got an email account ten years ago, I received communications only from family, friends, and colleagues. Now it seems that every time I check my e-mail, I have an endless series of advertisement and other correspondence that do not interest the at all. If we want e-mail to continue to be useful, we need special laws that make spamming(发送垃圾邮件) a crime.
If lawmakers do not do something soon to prohibit spam, the problem will certainly get much worse. Computer programs allow spammers to spend hundreds of millions of e-mails almost instantly. As more and more advertisers turn to spam to sell their products, individual e-mail boxes are often flooded with spam e-mails. Would people continue to use e-mail if they had to deal with an annoying amount of spam each time?
This problem is troubling for individuals and companies as well. Many spam emails contain computer viruses that can shut down the entire network of a company. Companies rely on e-mail on for their employees to communicate with each other. Spam frequently causes failures in their local communications networks, and their employees are thus unable to communicate effectively. Such a situation results in a loss of productivity and requires companies to repeatedly repair their networks. These computer problems raise production costs of companies, which are, in the end, passed on to the consumer.
For these reasons, I believe that lawmakers need to legislate (立法) against spam. Spammers should be fined, and perhaps sent to prison if they continue to disturb people. E-mail is a tool which helps people all over the world to communicate conveniently, but spam is destroying this convenience.
1.What does the underlined word “correspondence” in the Paragraph 1 probably mean?
A.messages |
B.ideas |
C.connections |
D.programs |
2.According to the text, what is the major cause of the flooding spam?
A.Companies rely on e-mail for communications. |
B.More people in the world communicate by e-mail. |
C.Many computer viruses contain spam e-mail. |
D.More advertisers begin to promote sales through spam. |
3.According to Paragraph 3,who is the final victim of spam?
A.The business |
B.The advertiser |
C.The employee |
D.The consumer |
4.What is the purpose of the text?
A.To inform |
B.To educate |
C.To persuade |
D.To instruct |
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested(抗议).Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes(老套)— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist (歧视妇女)advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
1.Despite recent changes in attitudes, some advertisements still fail to .
A.change women’s opinions of themselves |
B.show any understanding of consumers’ feelings |
C.persuade the public to buy certain products |
D.meet the needs of the advertising industry |
2.According to the writer, the commonest fault of present-day advertising is to .
A.condemn the role of the housewife |
B.ignore protests about advertisements |
C.present a misleading image of women |
D.picture the activities of men wrongly |
3.Emma Bennett suggests that advertisement ought to .
A.give further emphasis to practical advice |
B.change their style rather than their content |
C.use male images instead of female ones |
D.sing higher praise for women than before |
4.We can learn from the passage that advertising industry should .
A.take its job more eagerly |
B.do more pioneering work |
C.take notice of the public opinion |
D.concentrate on the products advertised |