In 1939 two brothers ,Mac and Dick DmcDonald ,started a drive –in restaurant in Sna Bemadino ,California.They carefully chose a busy corner for their location.They had run their own businesses for years ,first a theater ,then a barbecue restaurant ,then a barbecue restaurant ,then another drive-in.But in their new operation ,they offered a new ,shortened menu: French fries ,hamburgers ,and sodas.To this minimal selection they added one new concept : quick service ,o waiters or waitresses ,and no tips.
Their hamburgers sold for fifteen cents.Cheese was another four cents.Their French fries and hamburgers had a remarkable uniformity (相同性) ,for the brothers had developed a strict routine for the preparation of their food ,and they insisted on their cook’s sticking to the routine.Their new drive-in became incredibly (非常地) popular ,particularly for lunch.People rove up by the hundreds during the busy noontime.The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened ; they were content with this small success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954,when he was selling milk shake mixing machines.He quickly saw the unmatched appeal of the brother’s fast food restaurant and bought the right to franchise (出售特许权) other copies of their restaurants.The agreement signed included the right to copy the men ,the equipment ,and even their red and white buildings with the golden arches.
Twenty years after the day Ray Kroc watched people rush up to order fifteen –cent hamburgers ,McDonalds had over $ 1 billion in total sales a year.today McDonalds is a world famous name.Its first twenty-two years is one of the most incredible success stories I modern American business history.
(1)
Mac and Dick McDonald had experience in managing all of the following business except________
[ ]
A.
a theater
B.
a drive –in
C.
an ice-cream shop
D.
a barbecue restaurant
(2)
What is this passage mainly about ?
[ ]
A.
Ray Kroc’s business abilities.
B.
The development of fast-food service.
C.
The business careers of Mac and Dick McDonald.
D.
How McDonalds became a billion-dollar business.
(3)
How did the McDonald brothers keep the uniformity o f the hamburgers ?
[ ]
A.
They asked help from Ray Kroc.
B.
They allowed other copies of their restaurant.
C.
They had strict rules for the preparation of the food.
D.
They added a new concept to the selection of the food.
(4)
We can conclude from this passage that________
[ ]
A.
Ray Kroc was a good businessman
B.
forty years ago there were a lot of fast-food restaurants
C.
Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc
D.
The location the McDonalds chose was the only source of the great popularity of their
Todd was working at his gas station(加油站)at night when he heard over the radio that a 1 in Long Island had been 2 by an armed man who had killed the night guard and got away with $ 150 000.“One hundred and fifty thousand,”Todd whistled.Here's a fellow who just 3 into a bank and helps himself 4 so much money.Todd thought of the 5 with which he managed to get the amount of money he 6 to start his gas station.So many papers to 7 ,so much money to pay back.
The news 8 twenty minutes later.The gunman had 9 a car for a ride,and then 10 out the driver.He was possibly 11 the Southem State Parkway in a white Ford.License plate(车牌)number LJR 1939.The 12 of the announcer continued:“ 13 out for white cars.Don't pick up 14 ,and all you folks in gas stations better not do 15 to a white Ford car.”
Todd stood up and 16 to see out into the cold night.It was dark but Todd 17 the Southern State Parkway was out there.Just 18 ,Todd saw the headlights coming at him and a car pulled in for 19 .There it was,a white Ford,he saw the 20 ,LJR 1939.
“What should I do?”Todd had to make a quick 21 .
“Yes,sir?”Todd 22 while making up his mind for sure.
“ 23 her up,”the man said sounding like any other 24 .
When the tank(油箱)was full,Todd quickly turned round and pointed a gun at the man.