Most people nowadays are persistently seeking for opportunities that will assist them in reaching their goals. Marketing yourself is when there is a demand for you and your services that will help you achieve your goals.

Marketing yourself means you are simply “selling” yourself! The common problem in marketing yourself is that most people think that it is nasty to do this.They think that marketing concerns only to a business. Of course, this is absolutely not true. People who want to attain the success they desire must promote themselves.

In every attempt you make, just think that marketing yourself is a very useful tool. The better you market yourself, the more opportunities you will have. Marketing yourself does not really mean telling every person how beautiful and wonderful you are. It simply means telling your prospective employer that you exist, that you have the possibility of generating much greater income than your prospective employer makes. Or maybe you have the chance of doing something better. There are actually several different ways of marketing yourself.But there are only two primary approaches that you implement(实施).The first is you find ways to reach out to others and the second is to construct ways in order for the people to find you and make connection with you.

In order for you to reach out and touch the lives of others, you have to be a good person and a good employee.In that way your good reputation will follow naturally. Have a brief and concise(简明) message that you can share with others.When you market yourself, you tell people who you are and what you can do for others.Plan well and practice your message.

In constructing ways for the people to notice and make connection with you, you must be open to them. Bear in mind that communication is a great opportunity to make an impact especially when you market yourself. You also communicate by what you are wearing.Know the appropriate dress code and have plenty of time to decide what you will wear. Just remember to make a great first impression!

1.According to the passage, in general people tend to think marketing yourself________.

A.is a very useful tool

B.will make you have more opportunities

C.is nasty and concerns only to a business

D.is natural

2.All of the following are true about the marketing yourself EXCEPT________.

A.if you can marketing yourself better, you will have more opportunities

B.if you want to succeed, you must learn how to market yourself

C.marketing yourself simply means making your boss know you can make more money than him

D.marketing yourself really means telling others you are beautiful and wonderful

3.In order to market yourself well, you can do these things EXCEPT________.

A.praise yourself greatly    

B.wear appropriately

C.have a brief and clear message  

D.be open to others

4.It can be concluded from the passage that________.

A.there are only two ways of marketing yourself

B.communication plays an important part in marketing yourself

C.you needn’t spent plenty of time to decide what you will wear

D.marketing yourself simply means telling your employer you must earn much greater than him

5.Which is the best title for this passage?

A.Achieving Your Goals 

B.Knowing the Appropriate Dress

C.Ways of Marketing Yourself

For each blank in the following passage there are four words or phrases marked A, B, C and D.  Fill in each blank with the word or phrase that best fits the context.
To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the   50  .
Some are the   51   ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct   52   about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how   53   if you hire someone to be a walking ad or launch a T-shirt advertising,   54  , you can print your products on T-shirts of your   55  . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more   56  .
More grand ways are as follows: virtual showroom. Build a website to   57   a virtual showroom. Use it when people call to ask   58   about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re   59   effective, and in the long run, cheap. Nothing is quite as powerful as a public   60   that seizes the public’s attention. You can invite a band to give a performance.
61   , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t   62   the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your   63  . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the   64  is based on previous positive experiences.
50.   A. content                  B. product                           C. individual               D. style
51.   A. strange                  B. common                         C. amusing                D. perfect
52.   A. description           B. decision                          C. discussion             D. permission
53.   A. stupid                     B. funny                               C. impressive            D. ridiculous
54.   A. that is                   B. first of all                        C. as a result             D. generally speaking
55.   A. customers            B. employers                      C. consumers            D. employees
56.   A. expensive              B. valueless                        C. popular                  D. meaningless
57.   A. refer to                  B. serve as                          C. stand for               D. keep off
58.   A. location                 B. business-hours             C. salary                     D. details
59. A. unbelievably         B. consequently                 C. accidentally          D. occasionally
60.   A. speech                            B. sport                                C. debate                            D. performance
61.   A. For example         B. Moreover                       C. However               D. To be exact
62.   A. create                    B. change                                     C. imagine                 D. overuse
63.   A. production            B. friendship                       C. management       D. business
64.   A. information          B. relationship                   C. pronunciation     D. achievement

It is interesting how NASA(美国航天航空局) chose their astronauts for landing them on the moon. They chose men   36  the ages of twenty and thirty-five. There were about fifty of them. Some were   37  air pilots, and  38  were scientists with two or three degrees. NASA telephoned each man they were going to choose, told him the plans and the   39  they might get into. They then asked him if he was willing to be trained as an astronaut, “How could any man   40  such an exciting job?” One of them said, “Dangerous? Of course. It’s dangerous   41  most exciting.”
The health and physical condition of the people was,  42 , very necessary. Only those in very good health and physical condition were   43 .
While being trained to be astronauts, they went through many   44 . They studied the star and the moon, and they also studied geology, the science of rocks. This was necessary   45  astronauts would have to look for rocks on the moon. They would try to find rocks which might help to tell the   46  of the moon. They were all   47  to fly in helicopters. There helicopters landed straight down to give them some   48  of the way the spaceship would actually land on the   49 . They were also taught the known facts about the   50  in space. They learnt about all the scientists and engineers who   51  spaceships. They visited the   52 where spaceships were repaired. They learnt how every   53  of a spaceship and its instruments work. They also learnt every detail of ground-control   54 .
In a word, to be chosen as astronaut, one must be in good   55 , well-informed in science and good at piloting.

【小题1】
A.atB.betweenC.ofD.on
【小题2】
A.experiencedB.oldC.handsomeD.retired
【小题3】
A.noneB.fewC.othersD.both
【小题4】
A.dangersB.sadnessC.realityD.protection
【小题5】
A.shareB.treatC.offerD.refuse
【小题6】
A.butB.ifC.thoughD.when
【小题7】
A.in allB.of courseC.so farD.at last
【小题8】
A.noticedB.chosenC.praisedD.examined
【小题9】
A.jobsB.placesC.coursesD.ways
【小题10】
A.soB.because C.as ifD.even though
【小题11】
A.sizeB.sceneC.ageD.name
【小题12】
A.shownB.trainedC.toldD.allowed
【小题13】
A.adviceB.experienceC.surpriseD.thought
【小题14】
A.waterB.rockC.moonD.earth
【小题15】
A.secretsB.traditionsC.theoriesD.conditions
【小题16】
A.drewB.developedC.designedD.discovered
【小题17】
A.officesB.shopsC.collegesD.factories
【小题18】
A.partB.movementC.stepD.body
【小题19】
A.methodB.difficultyC.systemD.trick
【小题20】
A.shapeB.positionC.orderD.health

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