题目内容
professor of Northwestern University in Evanston. "It's influenced by lots of forces we usually don't take into
account." "2_____"
We should take account of some of them below.
The five senses
What you see; Retailers (零售商) work to present their merchandise (商品) in the best light. "They use
lighting to make something that looks good look even better," Underhill says, "3_____"
What you hear: If you like the music a store plays, chances are that you'll like the products it sells-and vice
versa, 4_____ That's a because customers respond to the tempo(节奏) of a store's music, says Deborah
McInnis, professor of the USC Marshall School of Business. "Studies show that the slower the tempo, the
slower people walk through the store, so the more they put in their baskets and the more they end up buying.
If the tempo is faster, people walk faster too. They don't stop to look so much, and they don't buy as much."
What you smell and taste: The sweet arose of roasting chestnuts. Free samples of Christmas cookies. Like
music, those are effective ways of inviting customers into a store and making them feel welcome.
What you touch: Signs encouraging customers to touch the merchandise are far less common in stores
than signs imploring them not to. "Touching an object can make you willing to pay more for it. 5_____" says
Joann Peck, an associate professor of Wisconsin School of Business.
B. Stores' music, lighting, 'deals' and pricing ranges can all influence what you buy.
C. You may be willing to pay more for a cashmere sweater just because you like how it feels.
D. Retailers often identify potential"impulse buys" and put them close to the checkout stand.
E. Just as music can attract people into a store, it can help to keep them there, or hurry them out the door.
F. They try to engage you with all five senses.
G. Everything tends to look better in the store than it does when you get it home.
第二节(共5小题;每小题2分,满分10分)
根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
In 1990 a report was published about what the earth might be like 20 years from then on. 71 According to the report,the picture of the earth in the year 2010 is not a pleasant one. 72 The population could be as large as 6300 million,almost 2150 million more than in 1985.More people would move into cities ,especially cities in developing countries.Cities like Cairo and Jakarta probably would each have 15 million by then.
73 Farmers will grow 90% more food than they did in 1985,but most of the increase would be in countries that already produce enough food for their people. 74 Poor farming ways are destroying large areas of crop land,changing farms into deserts.More farmland is lost as cities become larger and more houses are built.Air pollution will get worse as industrial countries burn more coal and oil.Many of the world's forests could disappear as more and more trees are cut down.Energy will continue to be a serious problem. 75 They only workde out the situation that exists today.By changing the situation,by settling the problems,the picture can be changed.There is still time for the nations of the world to work out a plan of action.But they warned that waiting too long to make de cisions would greatly reduce the chances of success.
A.Food production will increase,but not enough to feed all the people. |
B.The report was a result of a three - year study. |
C.Later on,more reports came out one by one. |
D.The world will be more crowded because the population will continue to grow. |
E.Experts believe enough food will be produced in developing countries very soon.
F.The experts say their picture of the earth for the year 2010 may be wrong.
G.Little increase is expected in South Asia,Africa and the Middle East.