题目内容
are homeless compete. The event has been held annually since 2003.
It was at the end of 2001 that Mel Young, a famous expert in the media industry, came up with the idea
of the Homeless World Cup. 18 months later the first event took place in Austria. It was such a success that
people decided to do more.
There are some interesting and special rules of the event. For example, players (male or female at least
16 years old) must have been homeless at some time after the previous year's World Cup or make their main
living income by selling newspapers in the street or be asylum (政治避难) seekers. Anyone can take part,
regardless of his or her abilities.
There are at most 4 players per team to compete in the field. Games are 14 minutes long.
In 2007, 48 nations, 500 players took a once-in-a-lifetime opportunity to represent their countries for true
spirit and glory in Copenhagen, Denmark. The winner in 2007 was Scotland. The 2008 Homeless World Cup
took place in Melbourne, Australia. And in 2009 it was held in Milan. The latest Homeless World Cup was
held in Rio de Janeiro, Brazil in September 2010. Paris 2011 Homeless World Cup takes place August followed
by the Mexico City 2012 Homeless World Cup.
The success of the competition has been in two aspects-to attract the world's attention to the problems of
homelessness and also to help participants live a better life.
According to a survey by the Homeless World Cup Organization after 2006 Homeless World Cup, 92% of
the players had a new motivation for life, 93 players successfully got rid of their dependency on drugs and
alcohol, 44% improved their housing situation and 72% continued to play football.
B. The Homeless World Cup was held every other year.
C. The host country of the 9th Homeless World Cup was Australia.
D. Anyone who is homeless can take part in the Homeless World Cup.
B. help the homeless live a better life
C. draw attention to those living in poverty
D. call on homeless people to unite and compete for honor
B. Homeless players became professional footballers.
C. 93% of the players were independent of drugs and alcohol.
D. The Homeless World Cup helped homeless people change their lives.
B. Football For Everyone
C. Hope For The Homeless
D. Beating Homelessness Through Football
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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