题目内容

It is possible that ______ 2030, cars and airplanes will run on the new fuel.

A.
by
B.
on
C.
until
D.
at

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No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.
【小题1】What probably led to the start of advertisement?

A．The discovery of iron.	B．The specialization of labor.
C．The appearance of new jobs.	D．The development of farming techniques.

【小题2】To advertise his plows, Mr. Plowright__________.

A．praised his plows in public	B．placed a sign outside the shop
C．hung an arrow pointing to the shop	D．showed his products to the customers

【小题3】The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to___________.

A．explain the origin of advertising	B．predict the future of advertising
C．expose problems in advertising	D．provide suggestions for advertising

【小题4】In ancient Egypt, a crier was probably someone who_______________.

A．owned a ship

B．had the loudest voice

C．ran a shop selling goods to farmers

D．functioned like today’s TV or radio commercial

【小题5】The last two paragraphs are mainly about_____________.

A．the history of advertising	B．the benefits of advertising
C．the early forms of advertising	D．the basic design of advertising

Most young people enjoy some forms of physical activity. It may be walking, cycling, swimming, or in winter, skating or skiing. It may be a game of some forms—football, basketball, hockey, golf or tennis. It may be mountaineering.

Those who have a passion for climbing high and difficult mountains are often looked upon with astonishment. Why are men and women willing to suffer cold and hardship, and to take risks in high mountains? This astonishment is caused, probably, by the difference between mountaineering and other forms of activity to which men give their leisure.

Mountaineering is a sport and not a game. There are no man-made rules, as others, as there are for such games as golf and football. There are, of course, rules of different kinds which would be dangerous to ignore, but it is this freedom from man-made rules that makes mountaineering attractive to many people. Those who climb mountains are free to use their own methods.

If we compare mountaineering with other more familiar sports, we might think that one big difference is that mountaineering is not a “team game”. We should be mistaken in this. There are, it is true, no “matches” between “teams” of climbers, but when climbers are on a rock face linked by a rope on which their lives may depend, there is obviously teamwork.

The mountain climber knows that he may have to fight forces that are stronger and more powerful than man. He has to fight the forces of nature. His sport requires high mental and physical qualities.

A mountain climber continues to improve in skills year by year. A skier is probably past his best by the age of thirty. But it is not unusual for men of fifty or sixty to climb the highest mountains in the Alps. They may take more time than younger men, but they perhaps climb with more skills and less waste of effort, and they certainly experience equal enjoyment.

1.What sports are popular among people in winter in the passage?

A. Soccer and golf. B. Skiing and skating.

C. Cycling and hockey. D. Mountaineering.

2.The underlined word “passion” in Paragraph 2 could best be replaced by ______.

A. strong emotion B. good way

C. better feeling D. enough affection

3.Mountaineering is a sport, not a game because_______.

A. it has man-made rules

B. it is too dangerous for climbers

C. it can’t bring people joy or leisure

D. it is free for climbers to use their own methods

4.We know from the passage that _______.

A. mountaineering has no appeal for people

B. physical quality is more important than mental one for climbers

C. a mountain climber passes his best by the age of thirty

D. it is possible for an old man of fifty or sixty to climb the Alps

5.What is the best title for the passage?

A. Sports in winter B. Team work in climbing

C. Mountaineering D. The quality for mountaineering

Jungle(丛林) country is not friendly to man，but it is possible to survive there. You must have the right equipment and you must know a few important things about woodcraft(山林野外知识). Then your chances of staying alive are very good.

No one should go into the jungle without the right equipment. You need lightweight clothing, a good knife, and a compass. Fishhooks and a line，a rifle，matches in a waterproof container and a poncho(雨披) are necessary too. So is a mosquito net(蚊帐) to protect the head.

In the jungle you can get hopelessly lost within five minutes after leaving known landmark(地界碑). That is why you should always carry a compass. In open country during the day, you can tell which way to go by studying the sun. At night the stars are sure guides to direction. But in most places the jungle rooftop is so thick that it is impossible to see the sun or the stars. Again and again you must check your position by the compass.

Keep alert(警惕的). Watch the ground in front of you carefully. Stop and listen now and again. Avoid haste(匆忙), and rest often. In a place that is hot and humid(潮湿的), the person who sets a fast pace will soon become tired. A steady and even pace is wisest in the long run.

If you lose your way, don't panic. Try to decide how long it has been since you were sure of your position. Mark the spot where you are with blazes on a tree. Put them on four sides of the tree, so that you will be able to see them from any direction. Then you can begin retracing your steps(going back exactly the way you have come), knowing that you can always find the spot from which you started. Except in an emergency, never try to travel the jungle at night.

Whenever possible, it is wise to follow streams and rivers that are going in your general direction. This may cause you many extra miles of travel. But in the end it will save time and energy. Nothing is more exhausting (extremely tiring) than hacking(cutting) a way through unbroken jungle.

Surviving in the jungle is a science. The jungle people have become perfect in this science, and you can too. Learn as much as you can about what to expect in the jungle. Make sure you have the right equipment. Then no part of the jungle will seem completely or frightening. In fact, you will be able to “live off” it for a long time.

1.To keep alive in the jungle, you should make it clear that the right equipment is _________.

A．more important than a knowledge of woodcraft

B．less important than a knowledge of woodcraft

C．just as important as a knowledge of woodcraft

D．not as important as a knowledge of woodcraft

2.If you lose your way in the jungle, which of the following can NOT be done?

A．Check your position by the compass again and again.

B．Decide how long ago it was that you got lost.

C．Tell which way to go by studying the sun/the stars.

D．Mark blazes on four sides of a tree and be sure to see them from any direction.

3.The author is strongly against traveling at night probably because __________.

A．one tends to move too slowly at night

B．some animals will attack you

C．emergencies occur most frequently at night

D．it is more difficult to check your position

4.“It is wise to follow streams and rivers”, which will ensure you to _________.

A．avoid animals’ attacks

B．save many extra miles of travel

C．avoid hacking a way through unbroken jungle

D．have a rich supply of drinking water

The other day I heard a few local musicians talking: "I hate all the pianos in this town and I hate that rubbish they play on the radio. They cannot even understand rhythm (韵律).""Nobody wants to pay musicians anything. I’m sick of all the people who want you to play without paying you."...

One younger musician said, "There are a couple of clubs who want me to play for a few nights a month, and I’m trying to find other places to play. I’m also planning to join in several summer festivals this year."

I really liked what the younger musician said so I made friends with him. Attitudes are important. Whether they’re positive or negative (消极的), they’re all rubbing off on you. If you’re around people who are always complaining or blaming (责备) others, it is possible that you will start doing the same as well. If you spend lots of time with people who don’t support your dreams, it is time to take a look at the people you call "friends".

There is an easy exercise you can try. Make a list of the people who you often stay with, and simply stop spending time with the negative people on your list. Set a new standard for yourself and don’t become friends with people who fall below that standard. The choice is always yours to make. Of course, this exercise is entirely different from making friends only for the good of oneself. We really should try to help and spend time with those who are working towards a goal or dream.

1.The musicians’ conversation at the beginning is to show that ______.

A．musicians’ living conditions are not good

B．people in that town have poor taste in music

C．different people have different attitudes

D．young people are more likely to succeed

2.The underlined part "they’re rubbing off on you" in Paragraph 3 means ______.

A．they’ll push you ahead

B．they’ll have an influence on you

C．they’ll keep you from moving on

D．they’ll help you realize your dreams

3.Why did the author want to make friends with the younger musician?

A．He is more active than the others.

B．He can earn more than the others.

C．He has more things to do than the others.

D．His attitude is more positive than the others.

4.By doing the exercise mentioned in Paragraph 4, you can ______.

A．make the right kind of friends

B．improve your ability to make friends

C．develop a better relationship with your friends

D．make some new friends with the same interests as you

5.We can get the following information from the passage EXCEPT ______.

A．the younger musician is a positive person and would be a good friend

B．one will start complaining if one spends too much time with negative people

C．the exercise can help you keep close to really helpful friends

D．one should avoid making friends with people who have lots of difficulties

Life in 2060

Let us suppose it is now about A.D. 2060. Let’s make believe(假设；虚构) it is about sixty years from now. Of course, things have changed and life is very different.

Voyages to the moon are being made every day. It is as easy to take a holiday on the moon today as it was for the people in 1960 to take a holiday in Europe. At a number of scenic spots on the moon, many hotels have been built. The hotels are air-conditioned, naturally. In order that everyone can enjoy the beautiful scenery on the moon, every room has at least one picture window. Everything imaginable is provided for entertainment(娱乐) of young and old.

What are people eating now? People are still eating food. They haven’t yet started to take on heir(继承) supply of energy directly as electrical current or as nuclear power. They may some day. But many foods now come in pill form, and the food that goes into the pill continues to come mainly from green plants.

Since there are several times as many people in the world today as there were a hundred years ago, most of our planet’s surface has to be filled. The deserts are irrigated with water and crops are no longer destroyed by pests. The harvest is always good.

Farming, of course, is very highly developed. Very few people have to work on the farm. It is possible to run the farm by just pushing a few buttons now and then.

People are now largely vegetarians(素食者). You see, as the number of people increases, the number of animals decreases. Therefore, the people have to be vegetarians and we are healthier both in our bodies and in our minds, and we know the causes and cure of disease and pain, and it is possible to get rid of diseases. No one has to be ill any more.

Such would be our life in 2060.

1.According to the passage, what will be on the moon in about A.D. 2060?

A. Many tourists. B. Many other animals. C. Many plants. D. A sea.

2.What will people eat then according to the passage?

A. Biscuits in pill form. B. Foods in gas form.

C. Foods in water form. D. Foods in pill form.

3.Why are people largely vegetarians in 2060?

A. Because they don’t eat meat .

B. Because doctors advise them not to eat meat.

C. Because the number of animals decreases.

D. Because all the animals have died of diseases.

It is possible that ______ 2030, cars and airplanes will run on the new fuel.

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