题目内容
It is possible that ______ 2030, cars and airplanes will run on the new fuel.
- A.by
- B.on
- C.until
- D.at
No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.
【小题1】What probably led to the start of advertisement?
| A．The discovery of iron. | B．The specialization of labor. |
| C．The appearance of new jobs. | D．The development of farming techniques. |
| A．praised his plows in public | B．placed a sign outside the shop |
| C．hung an arrow pointing to the shop | D．showed his products to the customers |
| A．explain the origin of advertising | B．predict the future of advertising |
| C．expose problems in advertising | D．provide suggestions for advertising |
| A．owned a ship |
| B．had the loudest voice |
| C．ran a shop selling goods to farmers |
| D．functioned like today’s TV or radio commercial |
| A．the history of advertising | B．the benefits of advertising |
| C．the early forms of advertising | D．the basic design of advertising |
The other day I heard a few local musicians talking: "I hate all the pianos in this town and I hate that rubbish they play on the radio. They cannot even understand rhythm (韵律).""Nobody wants to pay musicians anything. I’m sick of all the people who want you to play without paying you."...
One younger musician said, "There are a couple of clubs who want me to play for a few nights a month, and I’m trying to find other places to play. I’m also planning to join in several summer festivals this year."
I really liked what the younger musician said so I made friends with him. Attitudes are important. Whether they’re positive or negative (消极的), they’re all rubbing off on you. If you’re around people who are always complaining or blaming (责备) others, it is possible that you will start doing the same as well. If you spend lots of time with people who don’t support your dreams, it is time to take a look at the people you call "friends".
There is an easy exercise you can try. Make a list of the people who you often stay with, and simply stop spending time with the negative people on your list. Set a new standard for yourself and don’t become friends with people who fall below that standard. The choice is always yours to make. Of course, this exercise is entirely different from making friends only for the good of oneself. We really should try to help and spend time with those who are working towards a goal or dream.
1.The musicians’ conversation at the beginning is to show that ______.
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A．musicians’ living conditions are not good |
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B．people in that town have poor taste in music |
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C．different people have different attitudes |
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D．young people are more likely to succeed |
2.The underlined part "they’re rubbing off on you" in Paragraph 3 means ______.
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A．they’ll push you ahead |
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B．they’ll have an influence on you |
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C．they’ll keep you from moving on |
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D．they’ll help you realize your dreams |
3.Why did the author want to make friends with the younger musician?
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A．He is more active than the others. |
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B．He can earn more than the others. |
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C．He has more things to do than the others. |
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D．His attitude is more positive than the others. |
4.By doing the exercise mentioned in Paragraph 4, you can ______.
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A．make the right kind of friends |
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B．improve your ability to make friends |
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C．develop a better relationship with your friends |
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D．make some new friends with the same interests as you |
5.We can get the following information from the passage EXCEPT ______.
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A．the younger musician is a positive person and would be a good friend |
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B．one will start complaining if one spends too much time with negative people |
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C．the exercise can help you keep close to really helpful friends |
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D．one should avoid making friends with people who have lots of difficulties |