题目内容

阅读下面短文,按照句子结构的语法性和上下文连贯的要求,在空格处填入一个适当的词或使用括号中词的正确形式填空。

A man looking at his smart-phone while walking across a railway crossing in Nanjing 1.(have) a close knock on Oct. 22. He was so 2.(absorb) in his smart-phone that he didn't see a train approaching until it brushed past him,【小题3_】(throw) him to the ground. This should serve 3._ a warnin g that people should be aware of their surroundings,especially【小题5 】crossing roads.

4.(lucky), the man survived a brush with death,but the incident forced the driver to stop the train. An 18-minute delay followed the incident,_5. led to a break in the running of other trains on the route.

Smart-phone 6. (addict) has spread like an infectious disease. It's evident that it will do great harm to society. What's even worse, some addicts become 7._(patient) with relatives and friends.

Some people blame the smart-phone for the tragedy, yet in fact people's weakening self-control and self-discipline are8._ (blame).

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You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so that they could _____.

A. get the sweater at a lower price

B. decide on buying the sweater

C. be admired by other shoppers

D. be heard by people around

2. Lorenzo Bertolla is _____.

A. a very popular male singer

B. an advertising agency

C. the brand name of a sweater

D. a clothing company in Rome

3.Which of the following can be inferred from the passage?

A. Traditional advertising will soon disappear in the market.

B. The MTV generation tend to be more easily influenced by ads.

C. Undercover marketing will surely be banned soon by the government.

D. Traditional advertising is becoming less effective because it's too direct.

4.Which of the following would be the best title for the text?

A. Two Attractive Shoppers

B. Lorenzo Bertolla Sweaters

C. Undercover Marketing

D. Ways of Advertising

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What makes a gift special? Is it the price you see on the gift receipt?Or is it the look on the recipient's face when they receive it that determines the true value? What gift is worth the most?

This Christmas I was debating what to give my father. My dad is a hard person to buy for because he never wants anything. I pulled out my phone to read a text message from my mom saying that we were leaving for Christmas shopping for him when I came across a message on my phone that I had locked. The message was from my father. My eyes fell on a photo of a flower taken in Wyoming, and underneath a poem by William Blake. The flower, a lone dandelion (蒲公英) standing against the bright blue sky, inspired me. My dad had been reciting those words to me since I was a kid. That may even be the reason why I love writing. I decided that those words would be my gift to my father.

I called back. I told my mom to go without me and that I already created my gift. I sent the photo of the cream-colored flower to my computer and typed the poem on top of it. As I was arranging the details another poem came to mind. The poem was written by Edgar Allan Poe; my dad recited it as much as he did the other. I typed that out as well and searched online for a background to the words of it. The poem was focused around dreaming, and after searching I found the perfect picture. The image was painted with blues and greens and purples, twisting together to create the theme and wonder of a dream. As I watched both poems passing through the printer, the white paper coloring with words that shaped my childhood, I felt that this was a gift that my father would truly appreciate. Christmas soon arrived. The minute I saw the look on my dad’s face as he unwrapped those black letters carefully placed in a cheap frame, I knew I had given the perfect gift.

1.The author's inspiration for the gift came from _________.

A. a photo of a flower B. a story about a kid

C. a call from the mother D. a text about Christmas

2.The author made the gift by ________.

A. searching for the poems online

B. drawing the background by hand

C. painting the letters in three colors

D. matching the words with pictures

3. What is the main purpose of the passage?

A. To show how to design images for gifts

B. To suggest making gifts from one’s heart

C. To explain how computers help create gifts

D. To describe the gifts the author has received

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