题目内容

Folk experts believe that the Mid Autumn Festival is second only to the Chinese New Year,       express the value of the Chinese nation family values.

       A．both of them        B．both of whom      C．both of which      D．either of which

C
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Endless playing of songs like All I want for Christmas in shops during the festive season doesn’t just drive us mad —the songs also make us more careless with our money, research has warned.

While repeated performance of Jingle Bells may seem like an innocent attempt to raise customers’ spirits during the nightmare of Christmas shopping, the songs also have a more delicate impact.

“Background music, or “Muzak”,can be used by marketers to impose cultures ---such as the commercialization of Christmas--- onto consumers and influence their behaviour,” experts said.

Dr. Alan Bradshaw of Royal Holloway, University of London, said, “Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy. In other words, this is an attempt to control your shopping habits in a way that you might hardly be aware of.”

“Often we are told that we have the freedom to choose where we want to shop, but during Christmas the use of music in this way is so common that our freedom to choose disappears.”

Dr. Bradshaw and Prof Morris Holbrook of Columbia University examined the phenomenon and found that retailers often “dumb down” the music played in shops to relax customers, meaning it is easier to control their behaviour.

It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.

Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.

“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr. Bradshaw said.

Background music is often classed as “Muzak” in honor of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.

1.According to Dr. Bradshaw, in what ways does Christmas music influence customers?

①their mood               ②their income

③their sense of time         ④ the sort of products they buy

A.①②③    B.①③④    C.②③④   D.①②④

2. Shopkeepers slow down the rhythm of music in shops to ___________.

A. let customers spend more time shopping

B. make customers and sales assistants relaxed

C. let customers enjoy the beautiful music

D. help customers find what they really want

3.What kind of music is now often adapted to influence customers in shops?

A. Classical music     B. Popular modern songs.

C. Folk songs.        D. Jazz music.

4.What is the best title of the passage?

A. Music makes happy Christmas

B. Christmas “Muzak”

C. How to make Christmas music?

D. Christmas music makes us spend more

 

The fourth of July marks the anniversary of America’s Declaration of Independence from Britain. During the summer of 1776, American colonists were deeply divided. Almost one in three was loyal to Britain. Yet most were increasingly angry about what they considered unfair treatment by the British government. By June, fighting had already taken place between colonial forces and Britain. The idea of independence was spreading.

Delegates (代表) from the thirteen colonies gathered in Philadelphia, Pennsylvania. The Continental Congress decided that a document declaring separation from Britain should be declared. Thomas Jefferson led a committee chosen to write it.

On July 4th, 1776, the Continental Congress voted to approve the Declaration of Independence. It says that people have the right to change their government if it denies them their rights. It states that everyone has the right to life, liberty and the pursuit (追求) of happiness.

Today, the Fourth of July holiday is a time for friends and families to gather. They might play sports and eat hot dogs, hamburgers and other foods cooked outdoors. They might watch a parade in their community. At night, many people gather to watch fireworks bursting in the dark sky.

In Washington, D. C. this year (2011), thousands of people attended a concert with performances by musicians. There was also a huge fireworks show with more than two thousand five hundred shells exploding over the National Mall.

Another event that traditionally took place on the National Mall was the Smithsonian Folk life Festival. This year’s event celebrated the cultures of Mexico and Asian Pacific Americans. Visitors heard the music, eat the food and learn about the many traditions of these cultures.

The third subject of the festival was called “Smithsonian Inside Out”. Smithsonian experts had a chance to present their research and knowledge to the public.

1.Why was the idea of independence spreading before July 4, 1776? (No more than 10 words)

2.What right does everyone have according to the Declaration of Independence? (No more than 13 rds)

3.What does the Fourth of July holiday mean to Americans today? (No more than 10 words)

4.What happened at “Smithsonian Inside Out” this year (in 2011)? (No more than 12 words)

 

How clean are the nation’s homes?

According to a survey by CIF, there’s room for improvement all over Britain.

Love or hate it — cleaning your home is one job you simply can’t ignore（忽视）. But that’s not to say everyone spends the same amount of time or effort on making their places spotless. A new survey by CIF— experts on making tough cleaning jobs easier—— shows that when it comes to washing windows or cleaning the oven（烤箱）,where you live in the UK it may show how much effort you put into the task.

BATHROOM

25% of men have never cleaned the toilet — but those in Wales are the worst. Nearly four in 10 Welsh men said they never cleaned anywhere in the house. Hate cleaning the shower head? You’re not alone — a  quarter of a million Brits say the same. 20% of Scots regard window-cleaning as their most hated job.

KITCHEN

36% of people in the south-east say cleaning the cooker is their hated task. 68% of those in the north-east spend more than six hours a week cleaning their homes — especially the kitchen — in sharp contrast to the 49% of Welsh and West Country folk, who put their hands up to cleaning for under an hour.

BEDROOM

18% believe cleaning starts here: that’s the percentage of women who clean wearing their dressing gowns. 51% of women in the north-west may be staying in bed and giving their husband a cuddle（拥抱）—as a thank-you for helping them clean. In other places, there are far fewer helpful men.

LIVING ROOM

32% of women in the north-east turn up the stereo to help make the dusting more fun. Almost six in 10 women agree, however, that cleaning is seriously energetic exercise.

SHIFT THE DIRT WITH CIF

It’s no secret that the right cleaning products will cut cleaning time and effort in half— and no one knows that better than How Clean Is Your house? Presenters Aggie Mackenzie and Kim Woodburn. For solutions（解决办法）to all your cleaning needs, here are some of CIF’s top tips:

·Stop a lot of build-up on your shower head—give it a quick squirt（喷洒）with CIF bathroom spray once a week.

·Stainless steel（不锈钢）tools seem to need endless cleaning. The CIF Wild Qrchid Qxy-Gel-it lifts dirt easily and leaves the kitchen smelling fresh and clean.

·Cooking outside? CIF cream will get your barbecue （烤架）spotlessly clean, ready for those long, lazy summer evenings. Perfect!

1.The main purpose of this passage is to ______.

A．tell us the results of a certain survey

B．advertise a certain product

C．advise men to do more cleaning housework

D．tell us which is the hardest job at home

2.It can be concluded from the survey that people in different parts of Britain______.

A．have different views on house cleaning

B．spend different amounts of time and effort on house cleaning

C．like to do different kinds of housework

D．have different ways to do housework

3.According to the survey,______ spend the most time cleaning their homes.

A．the Welsh

B．people in the north-west

C．people in the south-east

D．people in the north-east

4.CIF in the passage probably refers to ______.

A．an organization doing research on housework

B．a group of experts who give advice on doing housework

C．a company providing advice and products on cleaning

D．a company providing cleaning services

 

Folk experts believe that the Mid – Autumn Festival is second only to the Chinese New Year,

      express the value of the Chinese nation – family values.

A．both of them        B．both of whom       C．both of which        D．either of which

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