题目内容

He has behaved in the most extraordinary way recently; I can’t _________ his behaving like that at all.

  A. look into                     B. break into                 C. account for               D. get over

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Read the following text and choose the most suitable heading from A―F for each paragraph. There is one extra heading which you do not need.

A. An important function of advertisements is to inform

B. Advertisements are a waste of money

C. Good quality products don't need to be advertised

D. Advertisements can help us to do a lot of things

E. Reading advertisements is interesting

F. Advertisement help us to save money

95. ___________________

     Advertisers tend to think big and perhaps this is why they're always coming in for criticism. They have a way for self-promotion and they have so much money to throw around. It's strange that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays.

96. ___________________

We get the wrong idea if we think we only purpose of advertising is to sell goods. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more likely that you would obtain details regarding performance, price, etc. , from an advertisement.

97. ___________________

It's hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

98. ___________________

    We must not forget, either, that advertising makes ~ positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of money. The fact that we so little for our daily paper, or can enjoy so many broadcast programmes is benefited entirely from the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

99. ___________________

    Another thing we mustn't forget is the “small ads.” which are in almost every newspaper and magazine. What a useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns.

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