题目内容
and wealth and other comforts of life, one becomes happy, the other becomes unhappy.
This arises from the different ways in which they consider things, persons, events and
the resulting effects upon their minds.
People who are to be happy fix their attention on the convenience of things. The pleasant
parts of conversation, the well prepared dishes, the goodness of the wine, the fine weather.
They enjoy all the cheerful things. Those who are to be unhappy think and speak only of the
opposite things. Therefore, they are continually dissatisfied. By their remarks, they sour the
pleasure of society, offend (hurt) many people, and make themselves disagreeable everywhere.
If this turn of mind was founded in nature, such unhappy persons would be the more to be
pitied. The intention of criticizing and being disliked is perhaps taken up by imitation. It grows
into a habit, unknown to its possessors. The habit may be strong, but it may be cured when
those who have it realize its bad effects on their interests and tastes. I hope this little warning
may be of service to them, and help them change this habit.
Although in fact it is chiefly an act of the imagination, it has serious results in life since it
brings on deep sorrow and bad luck. Those people offend many others; nobody loves them,
and no one treats them with more than the most common politeness and respect. This frequently
puts them in bad temper and draws them into arguments. If they aim at getting some advantages
in social position or fortune, nobody wishes them success. Nor will anyone start a step or speak
a word to favor their hopes. If they bring on themselves public objections, no one will defend
or excuse them, and many will join to criticize their wrong doings. These should change this bad
habit and be pleased with what is pleasing, with out worrying needlessly about themselves and
others. If they do not, it will be good for others to avoid any contact with them. Otherwise, it can
be disagreeable and sometimes very inconvenient, especially when one becomes mixed up in their
quarrels.
B. usually are affected by the results of certain things
C. usually misunderstand what others think or say
D. always discover the unpleasant side of certain things
B. make others unhappy
C. tend to scold others openly
D. enjoy the pleasure of life
B. The unhappy are dangerous
C. How to get rid of the habit of unhappiness
D. Try to understand the unhappy
should _____.
B. show no respect and politeness to them
C. persuade them to recognize the bad effects
D. quarrel with them until they realize the mistakes
B. laughs at the unhappy people
C. suggests ways to help the unhappy
D. tells people how to be happy in life
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| 阅读理解. | ||||||||||||
| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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