题目内容
telephone, the railway train, the airplane, as our grandfathers took for granted the miracles of the gospels (福
音书里的奇迹). He neither questions nor understands them. It is as though each of us investigated and made
his own only a tiny circle of facts. Knowledge outside the day's work is regarded by most men as a gewgaw
(花哨无用的东西). Still we are usually in reaction against our ignorance. We excite ourselves sometimes and
think deeply. We enjoy thinking about anything at all-about life after death or about such questions as is said
to have puzzled Aristotle. "Why sneezing from noon to midnight was good,but from night to noon unlucky".
One of the greatest joys known to man is to take such a flight into ignorance in search of knowledge. The
great pleasure of ignorance is after all, the pleasure of asking questions. The man who has lost this pleasure
or exchanged it for the pleasure of dogma (教义), which is the pleasure of answering,is already beginning to
stiffen (僵化). One envies so inquisitive (好盘根究底) a man as Jewell, who sat down to the study of
physiology in his sixties. Most of us have lost the sense of ignorance long before that age. We even become
proud of our squirrel' store-house of knowledge and regard increasing age itself as a school of omniscience
(无所不知). We forget that Socrates was famous for wisdom not because he was Mr. know-all but because
he realized at the age of seventy that he still knew nothing.
B. made believe by himself
C. made his own way
D. found out the truth by himself
B. the writer regards these who like asking "why" are very silly
C. the writer is against the idea that one is never too old to learn
D. the writer is for the idea that one should know everything
B. to know a great deal just as Socrates
C. to seek the truth
D. to learn at one's sixties
B. Seeking Knowledge Makes One Happy
C. To Learn the Miracles of the Gospels
D. To Learn Is Asking for Trouble

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阅读理解. | ||||||||||||
Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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