The first reality TV show in the world was called Expedition Robinson and it was shown in Sweden in 1997. Half the population of the country watched the final event and a new kind of TV program was born. Two years later in Holland , the first series of Big Brother was filmed. Again, it was a great success and the final program was watched by 15 million people. Now more than 20 countries around the world have Big Brother or Expedition Robinson on their TV screens. The ordinary people who take part in the programs are known by millions of people in their own countries and reality TV has become big, big business.

  For the TV producers, reality TV is a dream come true because many of the programs cost nothing to make. At some point, the television viewers are asked to telephone the program to vote or to apply to take part in the show. It is the cost of these telephone calls that pays for the shows. One of the most popular shows is Pop Idol. In the show a group of attractive young people are made into pop stars. TV viewers vote for their favorite person on the show. The winner makes a record and millions of copies of the record are sold. His or her pictures are published on the covers of magazines or on the front pages of newspapers, and then, they are quickly forgotten.

   But not everyone is happy about reality TV. In Portugal, two TV channels got into trouble because they showed too much of the personal lives of the people in the shows. In France, reality TV is called “rubbish TV” and the TV studios of Big Brother were attacked three times in one week. In Greece, Big Brother was described as “ against human rights and civilization”.

Those who take part in the reality TV shows are usually _____.

  A. common people     B. pop TV stars   C. attractive people    D. famous film stars  

Who would pay for the cost of the reality TV shows according to the passage?

  A. TV producers who make reality TV shows

  B. TV actors who take part in reality TV shows.

  C. TV viewers who telephone reality TV shows

  D. TV companies which broadcast reality TV shows 

It can be concluded from the passage that ______.

 A. everyone is happy about reality TV.

 B. reality TV will do well in many countries.

 C. all the people in Europe are in favor of reality TV

 D. reality TV will not be broadcast in any countries.

People have been painting pictures for at least 30,000 years. The earliest pictures were painted by people who hun??ted animals. They used to paint pictures of the animals they wanted to catch and kill. Pictures of this kind have been found on the walls of caves in France and Spain. No one knows why they were painted there. Perhaps the painters thought that their pictures would help them to catch these animals. Or per??haps human beings have always wanted to tell stories accord??ing to pictures.

About 5,000 years ago the Egyptians and other people in the Near East began to use pictures as a kind of writing. They drew simple pictures or signs to represent things and ideas, and also to represent the sounds of their language. The signs these people used became a kind of alphabet(字母表).

The Egyptians used to record information and to tell sto??ries by putting picture-writing and pictures together. When an important person died, scenes and stories from his life were painted and carved on the walls of the place where he was bur??ied. Some of these pictures are like modem comic-strip sto??ries. It has been said that Egypt is the home of the comic-strip. But, for the Egyptians, pictures still had magic power. So they did not try to make their way of writing simple. The ordinary people could not understand it.  

By the year 1,000 BC, people who lived in the area a-round the Mediterranean Sea had developed a simpler system of writing. The signs they used were very easy to write, and there were fewer of them than in the Egyptian system. This was because each sign, or letter, represented only one sound in their language. The Greeks developed this system and formed the letters of the Greek alphabet. The Romans copied the idea, and the Roman alphabet is now used all over the world.

These days we can write down a story, or record informa??tion, without using pictures. But we still need pictures of all kinds: drawings, photographs, signs and diagrams. We find them everywhere: in books and newspapers, in the streets, and on the walls of the places where we live and work. Pic??tures help us to understand and remember things more easily, and they can make a story much more interesting.

6. Pictures of animals were painted on the walls of caves in France and Spain because ________.

A. the hunters wanted to see the pictures  B. the painters were animal lovers

C. the painters wanted to show imagination D. the pictures were thought to be helpful

7.The Greek alphabet was simpler than the Egyptian system for all the following reasons EXCEPT that ________.  

A. the former was easy to write         B. there were fewer signs in the former

C. the former was easy to pronounce    D. each sign stood for only one sound

8. Which of the following statements is TRUE?

A. The Egyptian signs later became a particular alphabet.

B. The Egyptians liked to write comic-strip stories.

C. The Roman alphabet was developed from the Egyptian one.

D. The Greeks copied their writing system from the Egyp??tians.

9. In the last paragraph, the author thinks that pictures __________.

A. should be made comprehensible         B. should be made interesting

C. are of much use in our life             D. are disappearing from our life

Celebrity(名人)has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费)on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful marker potential, moving from advertising for others’ products to developing their own

Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的)attention dies down, consumer interest might fade, loyalty(忠城)returning to tried-and-true labels.

Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的)potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion-like celebrity-has always been temporary.

Fashion magazines today        .

   A. seldom put models on the cover

   B. no longer put models on the cover

   C. need not worry about celebrities’ market potential

   D. judge the market potential of every celebrity correctly

A change in the consumer market can be found today that        .

A. price rather than brand name is more concerned

   B. producers prefer models to celebrities for advertisements

   C. producers prefer TV actresses to film stars for advertisements

D. quality rather than the outside of products is more concerned

The underlined sentence in paragraph 4 indicates that any wrong step will possibly        .

   A. decrease the popularity of a celebrity and the sales of his products

   B. damage the image of a celebrity in the eyes of the general public

   C. cut short the artistic career of a celebrity in show business

   D. influence the price of a celebrity’s products

The passage is mainly about         .

   A. celebrity and personal style

   B. celebrity and markets potential

   C. celebrity and fashion design

   D. celebrity and clothing industry


Ⅲ 阅读(共两节,满分40分)
第一节:阅读理解(共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
A
In modern society there is a great deal of argument about competition. Some value it highly, believing that it is responsible for social progress and prosperity, others say that competition is bad; that it sets one person against another; that it leads to unfriendly relationship between people.
I have taught many children who held the belief that their self – worth relied (依赖) on how well they performed at tennis and other skills. For them, playing well and winning are often life – and – death affairs. In their single – minded pursuit (追求) of success, the development of many other human qualities is sadly forgotten.
However, while some seem to be lost in the desire to succeed, others take an opposite attitude. In a culture which values only the winner and pays no attention to the ordinary players, they strongly blame competition. Among  the most vocal are youngsters who have suffered under competitive pressures from their parents or society. Teaching these young people, I often observe in them a desire to fail. They seem to se ek failure by not trying to win or achieve success. By not trying, they always have an excuse: “I may have lost, but it doesn’t matter because I really didn’t try.” What is not usually admitted by themselves is the belief that if they had really tried and lost, that would mean a lot. Such a loss would be a measure of their worth. Clearly, this belief is the same as that of the true competitors who try to prove themselves. Both are based on the mistaken belief that one’s self – respect relies on how well one performs in comparison with others. Both are afraid of not being valued. Only as this basic and often troublesome fear begins to dissolve (缓解) can we discover a new meaning in competition.
41.What does this passage mainly talk about?
A.Competition helps to set up self – respect.
B.Opinions about competition are different among people.
C.Competition is harmful to personal quality development.
D.Failures are necessary experiences in competition
42.Why do some people favor competition according to the passage?
A.It pushes society forward.       B.It builds up a sense of duty.
C.It improves personal abilities. D.It encourages individual efforts.
43.The underlined phrase “the most vocal” in Paragraph 3 means          .
A.those who try their best to win
B.those who value competition most highly
C.those who are against competition most strongly
D.those who rely on others most for success
44.What is the similar belief of the true competitors and those with a desire to fail ?
A.One’s worth lies in his performance compared with others.
B.One’s success in competition needs great efforts.
C.One’s achievement is determined by his particular skills.
D.One’s success is based on how hard he has tried.
45.Which point of view may the author agree to?
A.Every effort should be paid back.
B.Competition should be encouraged.
C.Winning should be a life – and – death matter.
D.Fear of failure should be removed in competition.

The first reality TV show in the world was called Expedition Robinson and it was shown in Sweden in 1997. Half the population of the country watched the final event and a new kind of TV program was born. Two years later in Holland , the first series of Big Brother was filmed. Again, it was a great success and the final program was watched by 15 million people. Now more than 20 countries around the world have Big Brother or Expedition Robinson on their TV screens. The ordinary people who take part in the programs are known by millions of people in their own countries and reality TV has become big, big business.
For the TV producers, reality TV is a dream which comes true because many of the
programs cost nothing to make. At some point, the television viewers are asked to telephone the program to vote or to apply to take part in the show. It is the cost of these telephone calls that pays for the shows. One of the most popular shows is Pop Idol. In the show a group of attractive young people are made into pop stars. TV viewers vote for their favorite person on the show. The winner makes a record and millions of copies of the record are sold. His or her pictures are published on the covers of magazines or on the front pages of newspapers, and then, they are quickly forgotten.
But not everyone is happy about reality TV. In Portugal, two TV channels got into trouble because they showed too much of the personal lives of the people in the shows. In France, reality TV is called “rubbish TV” and the TV studios of Big Brother were attacked three times in one week. In Greece, Big Brother was described as “ against human rights and civilization”.
【小题1】Those who take part in the reality TV shows are usually _____.

A.successful peopleB.pop TV starsC.attractive peopleD.famous film stars
【小题2】Who would pay for the cost of the reality TV shows according to the passage?
A.TV producers who make reality TV shows
B.TV actors who take part in reality TV shows.
C.TV viewers who telephone reality TV shows
D.TV companies which broadcast reality TV shows
【小题3】It can be concluded from the passage that ______.
A.everyone is happy about reality TV.
B.reality TV will do well in many countries.
C.all the people in Europe are in favor of reality TV
D.reality TV will not be broadcast in any countries.

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网