题目内容

There are two types of people in the world. Although they have equal degree of health and wealth and other comforts of life, one becomes happy; the other becomes unhappy. This arises from the different ways in which they consider things, persons, events and the resulting effects upon their minds.

People who are to be happy fix their attention on the convenience of things: the pleasant parts of conversation, the well prepared dishes, the goodness of the wine, and the fine weather. They enjoy all the cheerful things. Those who are to be unhappy think and speak only of the opposite things. Therefore, they are continually dissatisfied. By their remarks, they sour the pleasure of society, offend (hurt) many people, and make themselves disagreeable everywhere. The intention of criticizing and being disliked is perhaps taken up by imitation(仿效). It grows into a habit, unknown to its possessors. The habit may be strong, but it may be cured when those who have it realize its bad effects on their interests and tastes. I hope this little warning may be of service to them, and help them change this habit.

Although in fact it is chiefly an act of the imagination, it has serious results in life since it brings on deep sorrow and bad luck. Those people offend many others; nobody loves them, and no one treats them with more than the most common politeness and respect. If they bring on themselves public objections, no one will defend or excuse them, and many will join to criticize their wrong doings. These people should change this bad habit and be pleased with what is pleasing, without worrying needlessly about themselves and others. If they don’t, it will be good for others to avoid any contact with them. Otherwise, it can be disagreeable and sometimes very inconvenient, especially when one becomes mixed up in their quarrels.

1.People who are unhappy ______.

A. always consider things differently from others

B. usually are affected by the results of certain things

C. usually misunderstand what others think or say

D. always discover the unpleasant side of certain things

2.The underlined phrase “sour the pleasure of society” in the second paragraph means ______.

A. have a good taste with social life

B. make others unhappy

C. tend to scold others openly

D. enjoy the pleasure of life

3.We can conclude from the second paragraph that_______.

A. we should pity all such unhappy people.

B. such unhappy people are dangerous to social life.

C. people can get rid of the habit of unhappiness.

D. unhappy people can not understand happy persons.

4.If such unhappy person insists on keeping the habit, the author suggests people should______.

A. prevent any communication with them.

B. show no respect and politeness to them

C. persuade them to recognize the bad effects

D. quarrel with them until they realize the mistakes

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Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.

Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”

1.Which of the following may trick a shopper into buying a product according to the text?

A. The cost of its package.

B. The price of the product.

C. The color of its package.

D. The brand name of the product.

2.The underlined part “the colors turned the customers off” (in Para.3) means that the colors _________.

A. attracted the customers strongly

B. caused the customers to lose interest

C. tricked the customers into shopping

D. had weak effects on the customers

3.Which of the following is the key to the success in product sales?

A. The way to promote goods.

B. The team to produce a good product.

C. The discovery of a genius.

D. The brand name used by successful producers.

4.Which of the following would be the best title for this text?

A. Choice of Good Products

B. Disadvantages of Products

C. Effect of Packaging on Shopping

D. Brand Names and Shopping Tricks

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