题目内容
place in London, on the last weekend in August, every year since
1964.
This great festival began with the Black immigrants(黑人移
民) from the Caribbean, particularly from Trinidad, where the
Camival tradition is very strong. People there dreamed of creating
a festival to fight against racism (种族主义). At that time, they
didn't have working opportunities and their housing conditions were
poor.
This holiday always falls on the last weekend of August with
Sunday and Monday being the major camival days. There are
scores of massive" sound systems" , many beautiful and big floats
(游行彩车) and steel drum bands (钢鼓乐队). There are
hundreds of stalls (货摊) along the streets of the area selling all
sorts of food and drink including Caribbean specialties (特产).
Dressed in different colors, hundreds of children get the
parade under way on Sunday, ahead of more than 100 floats and
thousands of performers who will stage the main parade on
Monday. Party-goers will eat, drink and dance their way through
the streets.
The camival, which takes place in the streets of the west
London district, was made famous by the movie Notting Hill
starring Julia Roberts and Hugh Crant. It has become one of the
most celebrated symbols of multicultural Britain.
B. two days
C. a month
D. a year
B. the Caribbean
C. America
D. Afric
B. the cinema
C. the hall
D. the bar
B. has a history of over half a century
C. features dance, drum bands, fine food and beautiful colors
D. was started by Julia Roberts and Hugh Grant
1-4: BBAC
|
阅读理解. | ||||||||||||
Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
|