题目内容
about dogs that make English language fun and colorful. We love dogs; they are our best friends. When you
first started to learn English, your teacher might teach you a number of phrases about dogs, such as: "you are
a lucky dog," "I'm dog tired," "every dog has its day," or "our team was the underdog but won the first place
at last."
When I first got into high school, my English teacher used the idiom "dog-ear", which interested me very
much. This word can be used as a noun, a verb, and an adjective as well. As a noun, it means a turned-down
(折叠的) corner of a page as a bookmark. As a verb, it means someone makes a bookmark by turning down
the corner of a page in the book. And, as an adjective, the word describes an old book with many broken
pages. Examples: John made a dog-ear (noun) of the page he was reading before closing the book. Jane was
reading a book; when the telephone rang, she dog-eared (verb) the page before answering the phone. In the
old room, the children found some dog-eared (adjective) books left there for more than 30 years.
B. Idioms about history.
C. Idioms about animals.
D. Idioms about dogs.
B. 4.
C. 5.
D. 6.
B.It means someone makes a bookmark by turning down the corner of a page in the book.
C.It means an old book with many broken pages.
D.It means something is short and small ike a dog's ear.
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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