题目内容
John ____________ his students is playing basketball on the playground.
A.as well B.as well as C.and D.together
B
天天向上一本好卷系列答案
小学生10分钟应用题系列答案In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
【小题1】Candler bought the rights to Coca-Cola from _______.
| A．the inventor of a medicinal drink | B．a well-known businessman |
| C．a doctor | D．a carpenter |
| A．he invited people from other companies to attend a court ball |
| B．he shared Coca-Cola’s name with other companies after they went back from the court |
| C．he played basketball with people from other companies on the basketball court |
| D．he took legal action to those who wanted to copy Coca-Cola’s name |
| A．popular music | B．free products | C．memorable phrases | D．simple things |
| A．making Coca-Cola look different |
| B．paying $ 2,300 for the rights to Coca-Cola |
| C．advertising Coca-Cola a powerful image in the minds of the customers |
| D．using famous athletes to advertise his product |
| A．explain that it is easy to use mass marketing |
| B．advice people to spend a lot of money and time on mass marketing |
| C．tell how Asa changes Coca-Cola into a worldwide business by using mass marketing |
| D．describe different ways of using mass marketing |
One hot night last July, when our new baby wouldn’t or couldn’t sleep, I tried everything I could think of : a warm bottle, songs gentle rocking. Nothing would settle him down. Guessing that I would have a long night ahead of me, I brought a portable (便携式)TV into his room, figuring that watching the late movie was as good a way as any to kill off the hours till dawn. To my surprise, as soon as the TV lit up, the baby quieted right now, his little eyes focused brightly on the tube. Not to waste an opportunity for sleep, I then walked out of the room, leaving him to watch the actors celebrate John Bellushi's forty-fifth birthday.
My wife and I heard no more of the baby that night, and the next morning when I went into his room, I found him still watching TV himself. I found in my baby's a metaphor（启示）for the new generation. My wife and I had given him some books to examine, but he merely spit upon them. When we read to him, he did not feel comfortable. And so it is in the schools. We find that our students don't read , that they look down upon reading and scold those of us who teach it. All they want to do is watching TV.
After this experience with the baby, however, I have reached a conclusion: “Let them watch it!” If television is that much more attractive to children than books, why should we fight it? Let them watch it all they want!
【小题1】
Father brought a TV set into his son's room____.
| A．to stop his son crying | B．to let him learn something |
| C．to make him frightened | D．to let his son spend a good night |
To the couple’s surprise the boy ___after they brought a TV set into his room.
| A．soon fell asleep | B．cried all that night |
| C．became quiet and silent | D．slept quite well that night |
Form the last paragraph we know that the writer thinks it____.
| A．terrible for children to watch so many TV programmes |
| B．useless for parents to blame their children |
| C．necessary for TV stations to improve their TV programmes |
| D．favorable for children to watch the programmes they like |
“No man is an island” is a well-known line from John Donne’s Devotion. It was written more than three hundred years ago. Even now people still agree with him. No one can live a completely lonely life. Without other people, life will become empty and sad. We all need to have friends.
For some of us, although making friends is not difficult, feeling shy, we may not want to make the first move. It is also difficult at times to keep the friends we already have.
There are many books about friendship, but Dale Carnegie’s How to Win Friends and Influence People, written in 1936, is the most famous. This “how to” book about getting along with other people became a best seller. It was later put into 28 languages.
Dale Carnegie’s advice seems to be simple, but can his advice help you? Do you need to change the way you act? Here is the list of advice from his book:
Be friendly and polite.
Always greet with a smile. Begin with “Excuse me” or “Would you please” when you want to ask somebody. Remember to say “Thank you” and try to be as helpful as you can.
Go out of your way to be nice.
Find some time to do special things for other people. Making some soup for a sick neighbour may seem like a little thing to you, but it will make your neighbor feel a lot better.
Remember names.
They say that the sweetest music to a person’s ears is the sound of his or her own name.
Be open-minded.
Try to understand other people’s ways and ideas and learn something from them.
Listen patiently.
When someone is talking to you, look at him or her, listen carefully and say something when necessary.
【小题1】The underlined sentence “No one can live a completely lonely life.” means “_____”.
| A．No one can live a hard life. | B．No one can live without difficulty. |
| C．No one can live alone. | D．No one can live on an island. |
| A．How to Make Friends | B．A Famous Book |
| C．Friendship First | D．John Donne and Dale Carnegie |
| A．we are afraid of making bad friends |
| B．we are shy to take the first action |
| C．we feel sure that we already have enough friends |
| D．we feel worried that we won’t be able to keep our friends |
| A．John Donne learned something from Dale Carnegie |
| B．Friends are always friends |
| C．Few people bought Carnegie’s book |
| D．The writer of this passage agrees with John Donne and Dale Carnegie |
| A．Say “Excuse me” before you ask. |
| B．Don’t visit your neighbors too often. |
| C．Think more about others. |
| D．People enjoy hearing their own names. |
Are you interested in country music? I like it very much! It will take me away for a while after I am tired .The guitars and songs will take me to mountains and fields.
Country music usually talks of everyday life and feelings. It’s the spirit of America, easy to understand, slow and simple.
Country music developed in the Southern United States. It was the folk music of American countryside. Many of songs tell about the lives of farmers .They talk about love, crops or death.
The life of the countryside can be hard, so the words in country music are often sad. At first, people played the music only at family parties. But it became more popular later. In the 1920s, people played country songs on the radio, and they made them into records.
When people in the countryside moved to towns and cities to look for work, they took their music with them. Country music continued to change and became popular across America.
John Denver was one of America’s most famous country singers in the 1970s.His song “Take Me home, Country Roads” is well-known and people still play it today.
【小题1】Country music is usually about _______.
| A．everyday life and feelings |
| B．farmers’ feelings |
| C．the lives of workers |
| D．the lives of farmers |
| A．in the 1920s | B．in 1920 |
| C．in the 1970s | D．in 1970 |
| A．Because city people liked the music. |
| B．Because farmers moved to cities with their music and it continued to change. |
| C．Because country music talked about city people’s lives. |
| D．Because country music developed in the Southern Africa |
| A．A farmer in the countryside |
| B．A person who moved to towns |
| C．John Denver |
| D．John Denver’s brother |