题目内容
阅读理解
阅读下列短文,从每题所给的四个选项(A,B,C和D)中选出最佳选项。
In the developing countries of Asia, Africa and South America, both women and men connect the smoking of cigarettes with wealth, leisure, development , and Western values . Advertising in many of these countries is not limited by the health conscious codes(准则) , laws and controls that trouble the North American and European tobacco advertisers. As a result, unaware of the long-term health costs, the developing countries' most wealthy citizens take up smoking as a sign of material success.
The transnational tobacco companies are currently engaged in aggressive development of the only market left—the developing countries. It is recognized that the market in developed countries is full, and in many areas decreasing, while the market in developing countries is increasing markedly. The British American Tobacco Company, for instance, reported in 1979 a drop of 1.2% in the North American market but an increase in size of 2.1% in the developing world. The tobacco industry is not dying, rather, its challenge, which is being met, is to move both the growth, production, and marketing to the developing countries. It is proved possible to create tobacco dependency in increasing numbers of women and men through clever advertising in countries yet to develop regulatory(调整的) codes on the advertising, sales, and production of cigarettes.
Since the richer people require the smoking habit fist, more men than women at present smoke in the developing countries. However, the irony (讽刺意味的) of“progress”for women is clear as most of the women liberated from unfair cultural and religious customs and beliefs in the developing countries are also those most likely to smoke.
1.The passage mainly tells us ________.
[ ]
A.tobacco marketing techniques in developing countries
B.about the drop in the North American tobacco market
C.a growing tobacco market in the developing countries
D.the proportion(比例) of men and women smoking in developing countries
2.The passage implies that the tobacco market is going down in North America and Europe because of ________.
[ ]
A.the religious and cultural beliefs
B.improper advertising
C.the decreasing of population
D.the health conscious codes, laws and controls
3.The irony of“progress”for women in developing countries refers to the fact that ________.
[ ]
A.many people in South America smoke
B.the liberated women are the most likely to smoke
C.the more wealthy women will get used to smoking first
D.through advertising, tobacco dependency is increased
4.From the passage we learn that, in the opinion of the writer, ________.
[ ]
A.smoking must be forbidden by governments
B.the tobacco companies of the western countries are kind and clever
C.cigarette smoking shows one's material success
D.smoking is stupidly wrong no matter where it is
解析:
1.C 导解:整篇短文讲述在北美及欧洲烟草市场日益萎缩的背景下,国际烟草公司向发展中国家推进,以及发展中国家抽烟人群的发展,C项概括性最强。 2.D 导解:短文开头就说,在发展中国家的烟草广告不受人们的健康准则、法律法规的制约,而这些制约困扰着北美及欧洲烟草广告商,由此可推断D正确。 3.B 导解:短文最后提到发展中国家妇女解放具有讽刺意味,“从不公正的文化宗教习俗中解放出来的妇女最有可能会去抽烟”。 4.D 导解:从文中的描述可知,在北美市场烟草商受到诸多限制,在发展中国家开始“侵略性”开拓,具有讽刺意味的是妇女刚从文化传统中解放出来就抽烟,由此种种可推断D正确。 |