题目内容

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商标) of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销)  their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”

1.Which of the following may trick a shopper into buying a product according to the text?

A.The cost of its package.

B.The price of the product.

C.The colour of its package.

D.The brand name of the product.

2.The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.

A.attracted the customers strongly

B.had weak effects on the customers

C.tricked the customers into shopping

D.caused the customers to lose interest

3.Which of the following is the key to the success in product sales?

A.The way to promote goods.

B.The discovery of a genius.

C.The team to produce a good product.

D.The brand name used by successful producers.

4.Which of the following would be the best title for this text?

A.Choice of Good Products

B.Disadvantages of Products

C.Effect of Packaging on Shopping

D.Brand Names and Shopping Tricks

 

【答案】

1.C

2.D

3.A

4.C

【解析】

1.细节理解题。第二段,第三段都在介绍颜色对购买者的影响。

2.推理判断题。根据后面Because they made the product look weak and ineffective的可知答案。

3.细节理解题。最后一段提示推销远比其他的一切重要。

4.文章标题题。整篇文章都在讲外在的包装,对于购物的影响。68.B[解析]第二段第一句给出提示。

 

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Each year this organization of men came to the Children's Home. The men would take us in groups of five to downtown to do some ___16___shopping.

I __17__ going with this gentleman three years in a row. He would ___18___ us shopping , then he would ask us if we wanted to go to the __19__. As he pulled his wallet out to pay for our tickets I watched him __20__. He looked over at me and just __21__ with his great big smile. During the movie he bought us all the popcorn and candy. I remember thinking how __22__ it was that someone would __23__ their own money on me. I remember thinking that he was like Santa Claus.

We all laughed at the __24__movie and had a good laugh about it. The man would laugh really hard and __25__ over and touch my hair to comfort me. I would just look at him, and he would just __26__ smiling with his great big wonderful smile. My nerve completely disappeared.

That trip to the movies was the first time in my life that I ever __27__as if someone really cared about me. It was a wonderful feeling which I have never forgotten, even to this day, __28__ later. I don't know if that man felt sorry for me, ___29___ I do know this: If I ever __30__ the big lottery, that man will find out that he carried a million-dollar smile.

This is ___31___I believe it is so important that the organizations __32__ to reach out and help the children who are less fortunate. __33__my particular case, it was this man's personal act of __34__ that will be remembered. Just one little act of kindness. 

I thank you, kind Sir, for a(n) __35__ which I now share with my children and grandchildren fifty years later.   

16. A. organization     B. season      C. weekend             D. Christmas  

17. A. appreciate              B. admit           C. remember  D.consider    

18. A. accompany             B. permit      C. take           D. bring

19. A.supermarket    B.airport            C. club               D. movies

20. A. closely                 B. nervously             C. delightedly         D. patiently

21. A. spoke             B. laughed                 C. smiled           D. answered

22. A. stupid                  B. strange            C. rare                   D. wonderful  

23. A. cost                    B. spend                C. contribute             D. pay

24. A. funny                   B. moving             C. boring           D. sad

25. A. glance                 B. run                          C. jump                  D. reach 

26. A. keep                        B. last                    C.start                        D. stop

27. A. seemed             B.acted             C. felt             D. thought       

28. A. months                B. weeks         C. decades      D. days 

29. A. and                      B. but               C. though                     D. so

30. A. lose                      B. buy               C. catch           D. win

31. A. when              B. because           C. why              D. how 

32. A. try               B. continue                C. intend           D. prepare

33. A. At             B. Under            C. In                 D. On

34. A. manners                  B. generosity       C. pleasure           D. kindness     

35. A. movie         B. memory              C. fortune                 D. smile 

I live in a big city with a lot of homeless(无家可归的) people. Luckily there’re small ways of helping them and you needn’t have a lot of   31 . One way to help is to buy their monthly magazine. By doing this one day, I got to   32  a young homeless man. He was often   33  the magazine at the train station.
He was a poor farmer from another country. After a while, I discovered that his   34  was close to mine. It   35__ that we were born in the same month.
I met him last year shortly   36  his birthday, and after congratulating(祝贺) him, without thinking, I asked if he had had a good day. He   37  and said that he hadn’t really celebrated(庆祝). I felt so   38__.
I just couldn’t help(情不自禁) thinking of this nice, young man being    39  on his 25th birthday with no presents, no cake, nothing! So I went home and looked in my yarn(毛线) basket.   40  for me, I had enough yarn left. I set to work and knitted(编织) a   41  for the young man. The yarn had become a little dirty   42  I didn’t knit very often. Then I washed the yarn so the scarf(围巾) would be clean when he got it.
I met him on my own birthday as I was going shopping. I had   43  to meet him so I had carried the scarf and a piece of my own birthday   44  around with me. He was very happy with these gifts and so was I. The   45  in his eyes was the best present he could have given me!

【小题1】
A.work
B.energy
C.money
D.power
【小题2】
A.realize
B.ignore
C.know
D.understand
【小题3】
A.selling
B.reading
C.covering
D.buying
【小题4】
A.birthday
B.house
C.height
D.hobby
【小题5】
A.said
B.found
C.guessed
D.meant
【小题6】
A.on
B.at
C.before
D.after
【小题7】
A.looked up
B.turned up
C.looked down
D.got down
【小题8】
A.foolish
B.excited
C.clever
D.worried
【小题9】
A.calm
B.happy
C.alone
D.hungry
【小题10】
A.Suddenly
B.Luckily
C.Badly
D.However
【小题11】
A.scarf
B.cap
C.sock
D.glove
【小题12】
A.when
B.because
C.so
D.and
【小题13】
A.liked
B.hoped
C.promised
D.agreed
【小题14】
A.cake
B.present
C.song
D.party
【小题15】
A.light
B.pain
C.sight
D.fire

 

II. 完形填空

Sometimes a small thing during your childhood can leave a lasting impression. The event happened one day when we were having  16  after shopping. I was glad to see there were so many  17  dishes on the table except for a plate of peas.

    I can’t  18  why so many people like to eat peas. But I do not like peas at all.

    “Eat your peas,” my grandmother said. “Mother,” said my mother in her  19  voice, “he doesn’t like peas.” My grandmother did not  20  , but there was something in her eyes that    21   she was not going to  22   . She said slowly but firmly, “I’ll pay you five dollars if you eat those peas.” I didn’t know what to do then. I only knew that five dollars was a good amount of money. I began to  23  the awful things down my throat.

    With a  24  smile on her face, Grandmother said, “I can do what I want to, Ellen, and you can’t   25  me.” My mother glared at me. No one can glare like my mother. The glares made me nervous, and every single pea made me want to  26 . Finally I swallowed the last pea. My grandmother   27  me the five dollars with a smile.  28   , my mother continued to glare  29   .

    That night, at dinner, my mother  30  two of my all-time favorite dishes, beef and potatoes. Along with them  31  a big, steaming bowl of peas. She offered me some peas, and I    32   , “Mum, I don’t like peas,” I said.

    “You ate them for  33  ,” she said. “You can also eat them for love.” “But, I ...” What could I say to refuse my mother? There was  34 . I had no choice but to eat the peas. The five dollars were quickly  35 . But the story of the peas lives on to this day.

16.  A. tea                  B. lunch     C. coffee        D. supper

17.  A. delicious        B. perfect    C. expensive          D. colorful

18.  A. believe           B. agree      C. understand     D. forgive

19.  A. violent            B. angry      C. unattractive             D. warning

20.  A. analyze          B. reply             C. insist           D. resist

21.  A. proved            B. suggested   C. wondered      D. advised

22.  A. give up           B. give in    C. allow for    D. leave alone

23.  A. conduct          B. digest           C. absorb      D. force

44.  A. greedy            B. disappointed  C. satisfied      D. sensitive

25.  A. prevent          B. master     C. scare             D. arrange

26.  A. put forward   B. set out   C. throw up       D.break through

27.  A. spared            B. borrowed    C. showed         D. handed

28.  A. But                  B. However     C. So             D. Though

29.  A. in silence      B. with excitement

C. in surprise      D.with doubt

30.  A. chose        B. gathered             C. served            D. ordered

31.  A. arrived           B. appeared      C. came               D. went

32.  A. smiled            B. refused       C. accepted       D. admitted

33.  A. Grandmother  B. lunch      C. Mother                  D. money

34.  A. no one            B. nothing      C. anything          D. everything

35.  A. saved        B. used               C. spent        D. lost

 

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