题目内容
阅读理解
(TV programmes in Beijing Sunday, May 15,2008 CCTV)
(1)
If an Englishman wants to know about what’s happening in China, but he doesn’t know any Chinese, he may watch TV at ________．
A．
19∶00 on CCTV－1 Channel 2
B．
20∶05 on CCTV－1 Channel 2
C．
22∶00 on CCTV－2 Channel 8
D．
21∶30 on CCTV－2 Channel 8
(2)
If you are interested in football games, which of the following programs will you choose first？
China Sports Report．
Special Sports．
Today’s Focus．
China Music TV．
(3)
If you are going to Guangzhou by plane from Chongqing Airport, you’d better pay attention to the programme ________．
Weather Report
World-famous Cities
Economy 30 Minutes
The Story of Earth
阅读理解 (共5小题；每小题2分，满分10分)
根据短文内容，从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Advertising Everywhere
1 Now that messages can go around the world at high speed，the world is becoming smaller and products can be sold everywhere．But it is true that the problems of international advertising—problems of language and culture—have become larger than ever．For example，Braniff Airlines wanted to advertise its fine seals，but when its advertisement was translated from English into Spanish，it told people that they could fly without wearing clothes!
To avoid problems in translation，most advertisement firms are now writing completely new ads．In writing new ads，international advertisers must choose different methods of advertising for different countries．In some countries，an advertisement usually gives a description of the product
and explains why it is better than others． 2 But in Japan，the message is based more on situations and feelings than on words．For this reason，many television advertisements broadcast in Japan show people at a party，picnic，or in some other pleasant situations．They will
not say that a product is better than others．Instead，the goal will be to create a good feeling about
the product
3 For instance，certain countries will not allow TV advertisements on Sundays，and others will not allow them for children’s products on any day．The world advertiser who does
not understand such laws aud customs will soon have problems．
Finally，there is the choice of what to advertise． 4 So the best advertisement in the world means nothing if the product is not suitable for the market．Comparing such as McDonald’s in Hawaii，you will find Chinese food provided on the menu．If you stop at a McDonald’s in Germany，you can order a beer with your meal．
All of these products must be sold with the right kind of message 5 But no matter how difficult this job may be，it is very important for global advenrtisers to do it well．Knowing how to advertise in the world market can help companies for success．
A．People around the world have different likes and dislikes．
B．This is true in the United States，Britain，and Gemany
C．They just show how the product is made
D．In the advertising industry，selling products is the most important goal
E．International advertisers must also consider differences in laws and customs
F．It can be explained by a word，a passage，or even a picture
G．It can never be an easy job for advertisers to create message
第三部分：阅读理解 (共20小题；每小题2分，满分40分)请认真阅读下列短文，从短文后各题所给的A、B、C、D四个选项中，选山最佳选项，并在答题纸上将该项涂黑。Have you ever stayed in a hotel? Most Chinese hotels often provide guests with things like disposable (一次性的) toothbrushes, toothpaste, shampoo and slippers. Many guests like the idea because they don't have to bring their own. But, if you travel to Beijing, remember to bring your own things. Starting from June, some hotels in Beijing will no longer provide guests with these disposables. They want to ask people to use less disposable things.Many disposable things are made of plastic. People throw them away after only using them once. It is a waste of natural resources (资源) and is very bad for the environment. Do you know, one Chinese person makes as much as 400kg of waste a year! Most of that waste comes from disposable things. In Beijing, people throw away about 19,000 tons of plastic bags and 1,320 tons of plastic lunch bowls every year! Plastic can take between 100 and 400 years to break down. So the less plastic we throw out, the better. So, wherever you travel, bring your own things and use them again and again.Back at home and school, you can also do something to make our world a better place. Try to do these things in your daily life: Use cloth shopping bags, not plastic ones. After using a plastic bag, wash it out and let it dry. Then you can use it over and over again. Do not use paper cups. At your school canteen（食堂）, use your own bowl and chopsticks instead of disposable ones. 1. Why do many hotels provide guests with some disposable things?A. Let their guests be convenient during their travelling.B. Hope their guests use less disposable things.C. Wish their guests to save money.D. Want their guests to use more disposable things.2. Some Beijing hotels will no longer provide guests with ____.A. cheap food and drink B. disposable thingsC. good service D. free TV programmes3. Which of the following is NOT true?A. Many disposable things are made of plastic. B. Throwing disposable things away is a waste of natural resources.C. Plastic is very bad for the environment.D. Plastic breaks down easily. 4. What can we do to make our world a better place at home and school?A. Use shopping bags made of plastic. B. Do not throw away paper cups.C. Use disposable plates, bowls and chopsticks. D. Do not forget to reuse daily necessities（日用品）.5. We can tell from the story that ____.A. people don't like disposable things at allB. we can't use paper or plastic bowls at schoolC. we should use less plastic things and protect our environmentD. hotels won't provide disposable things because they want to save money
第二部分 阅读理解(共两节，满分50分)第一节 阅读下列短文，从每题所给的四个选项(A、B、C和D)中，选出最佳选项，并在答题卡上将该项涂黑。(共20小题；每小题2分，满分40分)I grew up in a house where the TV was seldom turned on and with one wall in my bedroom entirely lined with bookshelves, most of my childhood was spent on books I could get hold of. In fact, I grew up thinking of reading as natural as breathing and books unbelievably powerful in shaping perspectives (观点) by creating worlds we could step into, take part. in. and live in. With this unshakable belief, I, at. fourteen, decided to become a writer. Here too, reading became useful. Every writer starts off knowing that he has something to say, but being unable to find the right ways to say it. He has to find his own voice by reading widely and discovering which parts of the writers he agrees or disagrees with, or agrees with so strongly that it reshapes his own world. He cannot write without loving to read, because only through reading other people’s writing can one discover what works, what doesn’t and, in the end, together with lots of practice, what voice he has. Now I am in college, and have come to realize how important it is to read fiction (文学作品)．As a. law student, my reading is in fact limited to subject matter—the volume (量) of what I have to read for classes every week means there is little time to read anything else. Such reading made it all the clearer to me that I live in a very small part in this great place called life. Reading fiction reminds me that there is life beyond my own. It allows me to travel across the high seas and along the Silk Road, all from the comfort of my own armchair, to experience, though secondhand, exciting experiences that I wouldn't necessarily be able to have in my lifetime.1. What can be inferred about the author as a child?A. He never watched TV.B. He read what he had to.C. He found reading unbelievable.D. He considered reading part of his life. 2. The underlined word "voice" in the second paragraph most probably means “____________”.A. an idea B. a sound quality C. a way of writing D. a world to write about 3. What effect does reading have on the author?A. It helps him to realize his dream.B. It opens up a wider world for him.C. It makes his college life more interesting.D. It increases his interest in worldwide travel.4. Which of the following can be the best title of this text?A. Why do I read? B. How do I read? C. What do I read? D. When do I read?
第三部分：阅读理解（共20小题，每小题2分，满分40分）
Chinese people are now spending more time surfing the net than watching TV, according to results of a survey by the Chinese Academy of Social Sciences (CASS) published Thursday.
The survey, of citizens of five Chinese cities, found that 79 percent of interviewees use the internet for information, and 55.1 percent to read news on the internet. About 63 percent of the interviewees use e-mail. The average times spent surfing the net and watching TV were 2.73 hours and 1.29hours, respectively.
Only 10.4 percent reported use the internet primarily to send and receive email; 65.9 percent read online news; 62.2 quite often play games on-line. More and more people have taken an interest in the entertainment opportunities online. Up to 56.5 percent of interviewees quite often download music, and 53.5 percent get entertainment messages from the internet.
Yet the survey found that television is still the dominant mass medium. Seventy-nine percent of interviewees choose to watch TV to get information, and another 75 percent take newspapers as important as TV.
Five major web sites in the Chinese language, namely Sina, Sohu, Netease, Baidu and Yahoo are still ranked top ones by web users, and those that voted for Sina as the best among them were 30.9 percent.
Authorized statistics showed that web users in China have already exceeded 100 million, second to that of the United States.
56．Which of the following is not true?
A．Chinese people are now spending more time surfing the net than watching TV.
B．There are more Chinese people using the internet for information compared with those reading news on the internet.
C．There are more people using e-mail compared with those searching information on the internet.
D．There are more people using e-mail compared with those reading news on the internet.
57．The survey shows that__________.
A．Only 10.4% reported use the internet to send and receive email.
B．Less than half of the people use the internet for enter fain-ment.
C．All of the people reported like to play games on-line.
D．Most of the people reported read online news.
58．Which will you choose if you want to chat with your friends on the internet?
A．TV B．Sina C．telephone D．QQ
59．The underlined word “exceeded” means .
A．increased to B．increased by C．risen D．decreased
.
ng unbelievable.