题目内容
may be just the thing. But be careful what you are drinking. Something that looks cool may not be good for
your health. There are plenty of "energy drinks" on the market. Most of them have beautiful colors and cool
names. The lists on them tell you they are helpful to your health. Sounds great!
But after a careful check you may find that most energy drinks have lots of caffeine (咖啡因) in them.
These drinks are especially aimed at young people, students, busy people and sports players. Makers
sometimes say their drinks make you better at sports and can keep you awake. But be careful not to drink
too much.
Caffeine makes your heart beat fast. Because of this, the International Olympic Committee has limited (限
制) its use. Caffeine in most energy drinks is at least as strong as that in a cup of coffee or tea. Possible health
dangers have something to do with energy drinks. Just one box of energy drink can make you nervous, have
difficulty sleeping and can even cause heart problems. Scientists say that teenagers should be discouraged from
taking drinks with a lot of caffeine in them.
B. they have lots of caffeine
C. they have beautiful colors and cool names
D. they are said to be helpful to health
B. possible health dangers
C. sleeping difficulty
D. nervousness
B. helped
C. stopped
D. disliked
B. energy drinks are helpful to teenagers' study
C. advertisements are important in getting people to buy energy drinks
D. energy drinks are especially aimed at babies
B. Why Can We Buy Energy Drinks?
C. Who Can Drink Energy Drinks?
D. What's That in Energy Drinks?
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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