题目内容
Everywhere you look, large quantities of information in the world are pouring. This data flood is already starting to transform business, government, science and everyday life. It has great potential for good — as long as consumers, companies and governments make the right choices about when to restrict the flow of data, and when to encourage it.
A few industries have led the way in their ability to gather and take advantage of the data. Credit-card companies monitor every purchase and can identify cheats with a high degree of accuracy. Stolen credit cards are more likely to be used to buy hard liquor than wine, for example, because it is easier to overlook. Insurance firms are also good at combining clues to spot doubtful claims: dishonest claims are more likely to be made on a Monday than a Tuesday, since policyholders (保险客户) who stage accidents tend to assemble friends as false witnesses over the weekend. By combining many such rules, it is possible to work out which cards are likeliest to have been stolen, and which claims are untrue. By analyzing “basket data”, supermarkets can make promotions to appeal to particular customers’ preferences. The oil industry uses supercomputers to help them before drilling wells.
But the data flood also poses risks. There are many examples of databases being stolen: disks full of social-security data go missing, laptops loaded with tax records are left in taxis, credit-card numbers are stolen by online purchase. The result can be privacy made public, identity stolen and cheats permitted large space. Rather than owning and controlling their own personal data, they very often find that they have lost control of it.
The best way to deal with the data flood is to make more data available in the right way, by requiring greater transparency in several areas. First, users should be given greater access to and control over the information held about them, including whom it is shared with. Google allows users to see what information it holds about them, and lets them delete their search histories or modify the targeting of advertising, for example. Second, organizations should be required to disclose details of security breaches (安全漏洞), as is already the case in some parts of the world, to encourage bosses to take information security more seriously. Third, organizations should be subject to an annual security check, with the resulting grade made public (though details of any problems exposed would not be). This would encourage companies to keep their security measures up to date.
64. What is the best title for this passage?
A. Information Flood B. Benefits of Data Flood
C. Harms of Data Flood D. How to Use Data in a Right Way
65. From the passage we can infer that _____.
A. lots of data are lost because of hardware problems
B. online purchases are becoming more and more popular
C. credit cards are not so secure to use and will go out of use very soon
D. insurance firms have to investigate before they confirm their policyholders’ claims
66. Which of the following is the writer’s opinion about how to deal with the data flood?
A. Personal information should be used for public benefits.
B. The users should be given the right to access public information.
C. Companies should update their measures to guarantee their data safety.
D. Organizations should keep their resulting grade of security checks unknown to the public.
67. From the passage we can conclude that _____.
A. the data flood makes peoples’ life less convenient and more expensive
B. companies and insurance firms are responsible for the data flood
C. the information flood is more useful to organizations than to individuals
D. the information flood has both positive and negative influence on modern life
64～67 ADCD
解析
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?
| A．The guide of Admongo | B．An aducation website for children |
| C．A popular online video game | D．A website aimed at children |
| A．To attract the biggest market of buyers. | B．To sell the products of its company. |
| C．To help children know about advertising. | D．To advertise the video game for children. |
| A．Choose hair styles for their character. | B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. | D．Play video games during the trip. |
| A．important for the society | B．the most potential buyers |
| C．easily influenced by ads | D．easily affected by poor products |
The wife-carrying World Championship has been celebrated in a small town in central Finland since 1992. In 1992, the people of the town decided to restart some long-forgotten traditions. 46 He was said to only accept men as members of his gang who proved their worth in challenges. At that time, it was also a common practice to steal women from neighboring villages.
47 A large number of competitors, people, and journalists from Finland to Canada attend the Wife-carrying World Championship every year.
48 The Wife-carrying World Championship is held on a 253.3 meters long official track. The track has two dry obstacles and a water obstacle, about a meter deep. The wife to be carried may be your own, or your neighbor’s. The minimum weight of the wife to be carried is 49 kg. If she is less than 49kg, the wife will be given a heavy bag to carry. Each time a competitor drops his wife, that couple will be fined 15 seconds. 49
Alongside with the Wife-carring World Championship, there is also a team competition. The distance is the same but three men in the team carry the wife in turns. At the exchange point the carrier has to drink official “wife-carrying drink.” Then he may continue the race. 50
While the Wife-carrying World Championship is being held, there are bands playing music, a wife carrying dance and other forms of entertainment.”
| A．There are a few basic rules. |
| B．People everywhere hold the event. |
| C．A special prize is awarded to the team. |
| D．Do you know how these traditions restarted? |
F．The winner is the couple who complete the course in the shortest time.
G．Back in the late 1800s, there was a robber called Rosvo-Ronkainen in that area.
If you hear the sound of running water the next time you call a co-worker on his or her mobile phone, don’t be surprised. Three-fourths of Americans with mobile phones say they use them in the bathroom, a new study shows.
Approximately(大约) the same number of men and women have used the phone in the bathroom, according to a survey of 1,000 Americans by 11 mark, an integrated marketing agency, although men seem more attached to IT in the toilet: 30 percent of men versus(VS) 20 percent of women agreed with the statement, "I don't go to the bathroom without my mobile phone."
More than half the surveyed users (63 percent) said they have answered a phone call in the bathroom, and almost half (41 percent) reported initiating a phone call. That's not all, however. What goes on behind the walls of the stalls(小隔间) is anything a mobile phone is capable of. Sixty-seven percent said they have read a text, and 39 percent have surfed the Web. Men work more from the bathroom — 20 percent said they have participated in work-related calls, versus 13 percent of their female colleagues.
As expected, Gen Y(1981年后出生的一代) respondents(调查对象) are the pacesetters(先导者) in the "mobile everywhere" movement, with 91 percent using their phone in the bathroom. Still, older generations are not far behind. Eighty percent of Gen X(1961-1981) reported using the phone in the bathroom, as did 65 percent of Baby Boomers(1946-1965) and 47 percent of the Silent Generation(1925-1945).
While online, they are doing more than just surfing; 16 percent of Gen Y report they have made an online purchase while in the bathroom. Users of iPhones are particularly likely to browse and buy in the bathroom – 22 percent have made a purchase, versus 10 percent of Americans with mobile phones overall.
"The writing is on the stall," said 11 mark principal Nicole Burdette. "This study confirms what we all know: that the last private place is no longer private."
In the process, high-tech hygiene(卫生) is taking a hit, the survey found. While 92 percent of mobile phone users said they wash their hands after using the bathroom, only 14 percent said they wash their phones.
1.Which is the best word to replace the underlined word "initiating"?
A. receiving B. experiencing C. ending D. beginning
2.According to his words, Nicole Burdette mainly wants to tell us that .
A. no wonder mobile phones are used in the bathroom
B. the bathroom is a private place for people
C. it makes people have no privacy at all
D. more men have used the phone in the bathroom
3.What does the last paragraph of the passage imply?
A. Using phones in the bathroom has a bad effect on hygiene
B. Mobile phones should not be allowed to use in the bathroom
C. Most people care about the hygiene after using the bathroom
D. Few people wash their phones after using the bathroom
4.The attitude of the author to the use of phones in the bathroom is ______
A. supportive B. disapproval C. subjective D. objective