Colors are not only used for decorations or for adding to the beauty of an object. In color psychology, black is the color of power, but it also stands for evil in some people’s minds. Black could ma 题目和参考答案——青夏教育精英家教网—

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Colors are not only used for decorations or for adding to the beauty of an object. In color psychology(心理学), black is the color of power, but it also stands for evil(邪恶) in some people’s minds. Black could make you appear thinner, which is why it can be a good choice if you think you’re overweight. Black can also give people a feeling that you are independent(独立的).

Red reflects energy, power and strength. Red is useful when you want to draw some attention to yourself. But red may cause a faster heartbeat and breathing, so it could be an irritating(恼人的) color if overused.

Staying in a blue room can make you calm. However, if overused, it may lead to a sad feeling. When wearing blue, you leave the impression that you are loyal and trustworthy.

Green is known as a relaxing color. Staying in a green room can make you more relaxed. That’s one of the reasons why factory walls are printed green.

Yellow is an irritating color. In some takeaway restaurants(外卖餐馆), the walls are painted yellow in order not to let customers stay for long periods in the restaurants and free up more space for other customers. Just like red, yellow is an eye-catching color and it could also increase the heart beat.

Pink shows kindness. When one wants to get help, a good choice would be heading for someone who is wearing pink or white.

67. According to color psychology, besides red, ______is a color that can make you easily noticed.

A. black B. blue C. yellow D. pink

68. We can learn from the passage that __________.

A. blue, no matter how much used, can calm people down.

B. yellow can help restaurants make customers stay longer.

C. pink is the only color that shows kindness.

D. both black and red can stand for power.

69. According to the passage, why are the walls in some factories painted green?

A. Because green can make workers hopeful.

B. Because green can make workers feel relaxed.

C. Because green can make workers more confident.

D. Because green is a symbol of nature.

70. What would be the best title for the passage?

A. How to Choose Colors

B. Psychology Effects(影响) of Colors.

C. Colors Make Our Life Wonderful.

D. Be Careful with Color Choices.

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There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging （包装）is the silent but persuading salesman.

There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer（消费者）, so that is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.

Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old.

This new consumer response（反应）to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

60．According to the passage, ______ seems to be able to persuade a consumer to buy the product.

A．the pleasing color of the package B．the special taste of the product

C．the strange shape of the package D．the belief in the product

61．If a package or a product is round in shape, it can ________.

A．bring excitement to the consumers B．attract the consumers’ attention

C．catch the eye movement of the consumers D．produce a happy and peaceful feeling

62． “And the word ‘green’ today can keep food prices going up.” This sentence suggests that consumers today are ________.

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their healthy

63．It can be inferred from the passage that V8 is a kind of ________.

A．vegetable dish B．healthy juice C．iced drink D．red vegetable

What color do you like best? Do you like yellow, orange and red? If you do, you must be an optimist, a leader, or an active person who enjoys life, people and excitement. Do you prefer grey and blue? Then you are probably quiet, shy and you would rather follow than lead. If you love green, you are likely to be strong-minded and determined. You wish to succeed and want other people to see you are successful. At least this is what psychologists （心理学家）tell us. They have been seriously studying the meaning of color preference, and the effects that colors have on human beings. They tell us that we don’t choose our favorite color as we grow up. If you happen to love brown, you do so as soon as you open your eyes, or at least as soon as you could see clearly.

　　Black is depressing while light and bright colors make people not only happier but more active. A yellow room makes us feel more cheerful and more comfortable than a dark green one does, and a red dress adds warmth and cheer to sad winter days. It is a fact that factory workers work better, harder and have fewer accidents when their machines are painted orange rather than black or dark grey.

　　Remember, then, that if you feel low, you can always brighten your day or your life with a few colorful things. Also remember that you will know your friends (and your enemies) better when you find out what colors they like and dislike. And don’t forget that anyone can guess a lot about you when you choose a piece of handkerchief.

67. According to the passage, men’s 110-meter hurdles Olympic champion and world record holder Liu Xiang is most likely to love the color ______.

　 A. black B. grey C. green D. brown

68. Why are machines painted orange in some factories, according to the passage?

　 A. Because workers tend to prefer orange to other colors.

　 B. Because other colors are forbidden in factories.

　 C. Because less accidents happen due to the introduction of orange machines.

D. Because orange machines are easier to clean.

69. Which of the following statements is Not true according to the passage?

　 A. It’s possible to cheer you up by enjoying some colorful pictures.

　 B. You can know your friends better through the color they like or dislike.

　 C. Some people are born with their colorful preference.

　 D. One’s color preference is always changeable.

70. The underlined word ‘depressing’ in Paragraph 2 probably means ‘______’.

　 A. discouraging B. happy

C. surprising D. brave

Did you ever wonder why leaves change colors in autumn, or how it happens? Here’s a quick explanation.
First of all, you’ve probably noticed that not all trees lose their leaves. There are two major types of trees: deciduous trees and evergreens. Evergreens keep their leaves and stay green all year long. The deciduous trees are the ones that lose their leaves each year.
In autumn, the days begin to get shorter. The sun is also lower in the sky at noon, which causes temperatures to be cooler. The combination of less sunshine and lower temperatures is what causes the deciduous trees to drop their leaves. In winter, deciduous trees “go to sleep”, sort of like a bear goes into hibernation.
Leaves are the food factories for a plant. Unlike animals，plants make their own food by taking energy directly from the sun. Plants do this by using a chemical in their leaves called chlorophyll.
Chlorophyll is green. During the spring and summer the leaves of a deciduous tree look green because there is a lot of chlorophyll there. In autumn, however, the sunshine becomes more scarce and the leaves on the trees stop making new chlorophyll. As the old chlorophyll starts to break down, the green color of the leaf begins to go away.
You’ve probably also noticed that the leaves of different kinds of trees change different colors. The leaves of some trees turn yellow or orange, while the leaves of other trees turn bright red or purple. The different colors are caused by the different chemical reactions that are happening in the leaves.
For example, the leaves of some trees turn yellow when the chlorophyll breaks down. When the green chlorophyll goes away, a yellow pigment in the leaf becomes visible. The yellow pigment, called cartenoid, was already there during the summer, but is was not easily seen because there was too much green chlorophyll.
In other trees where the leaves turn red or purple a different chemical reaction takes place. In those leaves the chlorophyll also breaks down, but another chemical reaction takes place at the same time. Chemicals in the leaves, called starches, begin to change into chemicals called anthocyanins, which give the leaves their red and purple colors.
So next time you see the beautiful colors of autumn you will also know the science behind that beauty.
46.   What is the correct term for trees that lose their leaves in the autumn?
A. Evergreens       B. Deciduous        C. Cartenoids D. Anthocyanins
47.   Which of the following is NOT mentioned as a cause of trees dropping their leaves?
A. A change in temperature B. The amount of daylight available
C. Extra chlorophyll         D. Chemical changes in the leaves
48.   If there are 50 evergreens and 10 deciduous trees in a forest, in autumn what color are most of the leaves in the forest likely to be?
A. Green B. Red and purple
C. Yellow        D. not enough information to determine the answer
49.   Which of the following is only present in leaves during the autumn?
A. Chlorophyll       B. Starch C. Cartenoids        D. Anthocyanins
50.   Where would such an article mostly likely be published?
A. In a book                   B. In a primary school science text book
C. In a magazine for young people       D. All are equally likely

Most of the time, we choose colors for decorating based on our personal taste and our sense of aesthetics (审美学). But, a number of color experts believe that colors have an effect on our emotions and that it would be wise of us to be conscious of that before settling on a definite choice.
Some of the effects of colors are well known and accepted by most people. In fact, those effects have been the subject of serious research and experiments and have been scientifically proven. But not all scientists agree on the validity (正确性) of the results.
When we become interested in the psychological effects of colors, it is important to know that not all societies share our opinion of those effects on our emotions. What we hold as an "objective" observation on a color is often nothing more than a reflection of our cultural belongingness, which has attributed properties to that color for generations.
Why is it not possible for us to hold a really objective discourse(论述)on the subject? In part, because it is very difficult to separate the psychological from the symbolic, the symbolic aspects are definitely cultural. Often, and this without our realizing it, they influence our understanding of colors and the following emotions - both psychological aspects. Black and white are good examples. In western countries, black is considered serious, dramatic and sometimes sad. People are warned against its potentially depressing effects on decoration. Black is the traditional color of mourning. White, on the other hand, is associated with purity, peace and optimism. For those reasons, white is the traditional color of bridal dresses. No one would think of attending a funeral in white. Any more than it would occur to a bride to wear black. We simply remain convinced that it is not in the "nature" of those colors. Yet, in certain oriental countries, it is white, not black that is the color of mourning.
That having been said, there is some “overlapping” in the properties different cultures attribute to certain colors. For example, Feng Shui, the traditional Chinese philosophy that distinguishes between good and evil influences explains colors much in the same way as the majority of western color specialists. Is that to say that colors have real natural properties which all humans perceive(感知) in the same way or is the phenomenon an example of the cross-influences that affect the thinking of cultures brought closer to one another by a certain Venetian(威尼斯人) called Marco Polo? It is difficult to say.
But, be that as it may, colors do affect us. And if you feel emotions for a certain color, note them and remember them. You may even wish to consider them next time you are planning to decorate. The decision is yours!
【小题1】 Most of the time, we ignore ______ when choosing colors for decoration.

A．personal taste	B．our aesthetics
C．cultural effects	D．psychological effects

【小题2】Why is it not possible for us to hold a really objective discourse on the subject?

A．Because it is often nothing more than a reflection of our cultural belongingness.

B．Because the colors have the properties for generations.

C．Because it is difficult to separate the psychological from the cultural.

D．Because the symbolic aspects influence our perception of colors.

【小题3】 The italicized word “overlapping” is paragraph 6 is closest in meaning to______

【小题4】 In western countries, white is ______.

A．preferred by bridals	B．used in a funerals sometimes
C．depressing in decoration	D．pure in its nature

【小题5】 According to the author, which of the following statements is certain?

A．Different cultures can have the same properties of colors.

B．If you feel emotions for a color, note them and remember them.

C．All humans perceive colors’ natural properties in the same way.

D．Marco Polo disclosed the psychological effects of colors.

There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?

There on the shelves，each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.

Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.www.7caiedu.cn

This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.

1.According to the passage, ______ seems to be able to persuade a consumer to buy the product.

A．the pleasing color of the package

B．the special taste of the product

C．the strange shape of the package

D．the belief in the product

2.It can be inferred(推测)from the passage that V8 is a kind of .

A．vegetable dish

B．healthy juice

C．hard drink

D．red vegetable

3.“And the word ‘green’ today can keep food prices going up” This sentence

suggests that consumers today are .

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

4.What’s the best title of the passage?

A．Colors and Shapes

B．Packaging Can Talk

C．The response to the packages

D．What is packing?

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