题目内容
But some parents might have left it too late to buy the present their child really wants for Christmas.
Every year there seems to be a certain craze which sweeps across Britain, whether through clever
marketing or peer pressure (同龄人压力), so that practically every child in the country wants the same thing
for Christmas.
Of course, with thousands of parents trying to make their child's Christmas, it's quite easy for the most
popular presents to get sold out before everyone can buy one. This leads to parents going to extraordinary
lengths to find the desired gift.
In past years, the most favoured toys have included Tracy Island, from the "Thunderbirds" TV series, and
Buzz Lightyear, from the "Toy Story" film. This years must-have present is the Nintendo Wii, an indication
that British children are becoming more and more technologically savvy (有见识的).
Other presents which are expected to top Christmas wish-lists this year are several toys related to TV
programmes, such as popular science-fiction series "Doctor Who", and pre-school sense "In the Night Garden",
as well as the main character from the "Transformers" movie.
As parents desperately (拼命地) search shops and online retailers (零售商) for the gifts their children want,
some people are cashing in. Those who predicted the trends bought some of the top presents earlier in the year,
and can now sell them for great profits online.
Special stock-check websites have been set up to warn parents as soon as a certain item becomes available
anywhere. But with so many people signed up it'll still be a race against time to buy the toys before they sell out
again.
Some children will inevitably (不可避免地) be disappointed on Christmas morning, but let's hope that the
chocolates, Christmas dinner and the many other presents will make up for it.
B. How to Do Shopping Before Christmas
C. What Presents Suit Your Children
D. A Good Time to Earn Money
B. the same thing because of some influences such as TV, or films
C. Tracy Island or Buzz Lightyear
D. presents liked by their parents
B. Get to buy presents.
C. Change presents into money.
D. Hurry to make money.
B. Because the presents are too expensive to buy.
C. Because their parents won't meet their needs.
D. Because their love for the presents will change soon.
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阅读理解. | ||||||||||||
Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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