Starting from April, 2010, you won’t be hearing the word “NBA” on sports programs on CCTV. Instead, sport host will give the full Chinese name when they refer to the NBA – National Basketball Association. You also won’t hear any other English abbreviations (缩略词) on CCTV’s Chinese programs, such as GDP (gross domestic product), or WTO (World Trade Organization). You will hear their Chinese translations.

CCTV received a notice from the State Administration of Radio, Film and Television telling it to avoid using English-language abbreviations in their reports to protect the “purity” of the Chinese language. A few other TV stations also received the notice.

Fu Zhenguo, an editor of People’s Daily, is one of the people who suggested the change. “Firstly, using English in a Chinese-speaking environment is against Chinese law,” he said. “Then, using English on Chinese TV programs is unfair to people who don’t understand English. What’s worse, it will have a bad language influence on kids and teenagers.”

A lot of netizens have criticized the move, saying that it will cause problems for them.

“I understand what CD, VCD and DVD mean when I hear them. But I won’t know what the TV programs are talking about if I hear those products’ full Chinese names,” a netizen wrote in a BBS post. Following the same post, another netizen wrote jokingly: “I’m not listening to my MP3 now. I’m listening to my Moving Picture Experts Group-1 Audio Layer 3 (动态影像专家压缩标准音频第三层面).”

1.What does the underlined word “purity” in the second paragraph mean?

A. 纯正                       B. 高贵                       C. 时髦                       D. 潮流

2.How many reasons did Fu Zhenguo list to show his support for the change?

A. 1                             B. 2                             C. 3                             D. 4

3.Some netizens went against the change because_______________.

A. the application of abbreviations will make Chinese popular.                              

B. the application of abbreviations will attract the youth.

C. the application of abbreviations will not simplify the understanding.                         

D. the application of abbreviations will not bring Chinese to an end.

4.What can be the full name of CCTV mentioned in the text?

A. Close Closet Top Video                                 B. China Central Television

C. China Common Time Voice                           D. Closed-Circuit Television

 

The business executive was deep in debt and could see no way out. Creditors (债主) were closing in on him. Suppliers were demanding payment. He sat on the park bench, head in hands, wondering if anything could save his company from bankruptcy (破产).

    Suddenly an old man appeared before him. “I can see that something is troubling you.” he said. After listening to the executive, the old man said: “I believe I can help you.”

    He asked the man his name, wrote out a check, and pushed it into his hand saying: “Take this money. Meet me here exactly one year from today, and you can pay me back at that time.” Then he turned and disappeared as quickly as he had come.

    The business executive saw in his hand a check for $500,000, signed by John D. Rockefeller, then one of the richest men in the world!

    “I can settle all my debts in a moment!” he realized. But instead, the executive decided to put the uncashed check in his safe, just knowing it would give him the strength to work out a way to save his business.

    With renewed optimism, he made better deals and extended terms of payment. He closed several big deals. Within a few months, he was out of debt and making money once again.

    Exactly one year later, he returned to the park with the uncashed check. At the agreed-upon time, the old man appeared. But just as the executive was about to hand back the check and share his success story, a nurse came running up and grabbed the old man.

    “I’m so glad I caught him!” she cried. “I hope he hasn’t been bothering you. He’s always escaping from the rest home and telling people he’s John D. Rockefeller.” And she led the old man away by the arm.

1.What was the executive worried about?

A. He couldn’t produce enough for the suppliers.

B. The creditors wouldn’t lend him any money.

C. His products didn’t sell well.

D. He might run into bankcruptcy.

2.Which of the following statements about the old man is TRUE?

A. The old man had known the executive was in trouble before he came.

B. The old man’s way of helping the executive worked out well.

C. The check he wrote was far from enough for the executive.

D. In fact the old man didn’t want to have his money back.

3.The executive didn’t cash the check because ____________.

A. He was afraid that the bank didn’t have so much money.

B. The check gave him a lot of strength and encouragement.

C. He was uncertain if he could ever pay back the money.

D. He knew the old man wasn’t John D. Rockefeller at all.

 

Ⅳ. 阅读理解(共20题;每小题2分,满分40分)

第一节阅读理解(共15小题;每小题2分,满分30分)

阅读下列短文,从每题所给A, B, C和 D项中,选出最佳选项。

In an age when technology moves faster than most can keep up with, a small group of people still remain in the time of old-fashioned letters. Frankly speaking, I was once certain that traditional letters could never be replaced by other means of communication.

But a story about online communication changed my mind.

An old man, who suffered a lot from Parkinson's disease, was not able to talk clearly and could hardly write his name. Living totally alone, he managed to keep in touch with nearly all the members of his family. How did he achieve this? He clicked out words on his computer keyboard.

I, therefore, managed to get an e-mail box as soon as the opportunity came. My life changed. E-mail, and all online communication, is something truly different. It has capabilities that few other products can match.

E-mail is convenient. It takes less time with its fast speed and 24-hour connection. The slow postal service is no match. If you wouldn't want to have a face-to-face talk with your manager, you might talk with him through e-mail even if you are in the same office.

Naming all the good things about online communication is not easy. But wait. E-mail can be inconvenient. It can waste time and energy. Just think what may happen when you take a short vacation and return to find your e-mail box filled with 200 unread messages. You could clearly spend half a day clearing junk ads.

Then, online communication will keep us staying at our computer while it connects us to distant strangers. Once we throw ourselves into the machine, we may forget the human touches we once held so dear. I'm sure there's and always will be a place for the old-fashioned letter, phone call, and face-to-face meeting even in the world of modem communication.

As I listen to the sound of the modem, I was excited at stepping out to the outside world but, at the same time, I sensed a loss of control over something valuable in my personal life.

41. What caused the writer to become interested in e-mail and online communication?

A. The sound of the modem.        B. His own illness.

C. The changing of his life.         D. A sick old man's experience.

42. What is the most probable meaning of the underlined word "junk" in Paragraph 7?

A. Old and useless.                 B. New and useful.

C. Short but valuable.               D. Long but clear.

43. What does the writer think of online communication?

A. It should replace old-fashioned letters completely.

B. It is perfectly and always does good to you.

C. It is extremely useful and convenient, but it may be inconvenient or even harmful.

D. It does more harm than good.

44. How did the sick old man keep in touch with his family members?

A. With the help of his computer.

B. By writing letters with his pen.

C. By making telephones calls.

D. By visiting them regularly.

45. According to the writer, traditional means of communication will never disappear because    .

A. they are convenient and popular though they are slow

B. they help to keep the friendly relationship between people

C. most people cannot keep up with the development of technology

D. modem means of communication does too much harm

 

第二节 信息匹配(共5小题,每小题2分,满分10分)

请阅读下列应用文及相关信息,并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑

The following people are expressing their thoughts (56--60) to show their concern for food, environment and so on.After that are pieces of related information (A--F) .Now decide which piece of information would be most suitable for the thought and idea mentioned in questions61---5 and mark your answer letter (A---F) on your answer sheet.There is one extra paragraph which you do not need to use.

56.How I was struck by the clear water and fresh air in my childhood! But everything has changed, that is, the clear water and fresh air are nowhere to be found again as they were. Above all, a great deal of waste hardly rots away.

57.More and more people are beginning to have a good knowledge of the importance of a safer and cleaner environment, which in turn forces the business to be cleaned up.

58.Organic products are getting more and more popular among people, but we should know the fact that organic products might also have something to do with pesticides.

59.I’m very much fond of growing some vegetables of my own in my small garden, for many vegetables on sale in markets are actually becoming more and more dangerous as a result of widespread pesticides.

60.Nowadays it is very convenient for consumers to find and buy green food in supermarkets as they are clearly marked.

A."Organic produce is always better, "Gold said."The food is free of pesticides(农药) ,and you are generally supporting family farms instead of large farms.And more often than not it is locally grown and seasonal, so it is more tasty." Gold is one of a growing number of shoppers buying into the organic trend, and supermarkets across Britain are counting on more like him as they grow their organic food business.

B.Market research shows that Gold and others who buy organic food can generally give clear reasons for their preferences - but their knowledge of organic food is far from complete.For example, small amounts of pesticides can be used on organic products.And about three quarters of organic food in Britain is not local but imported to meet growing demand."The demand for organic food is increasing by about one third every year, so it is a very fast-growing market, "said Sue Flock, a specialist in this line of business.

C.Many cities around the world today are heavily polluted.Careless methods of production and lack of consumer demand for environment-friendly products have contributed to the pollution problem.One result is that millions of tons of glass, paper, plastic, and metal containers are produced, and these are difficult to get rid of.

D.However, today, more and more consumers are choosing "green" and demanding that the products they buy should be safe for the environment.Before they buy a product, they ask questions like these: "Will this shampoo damage the environment?" "Can this metal container be reused or can it only be used once?"

E.Only a few years ago, it was impossible to find green products in supermarkets, but now there are hundreds.Some supermarket products carry labels(标签) to show that the product is green.Some companies have made the manufacturing(制造) of clean and safe products their main selling point and emphasize it in their advertising.

F.The concern for a safer and cleaner environment is making companies rethink how they do business.No longer will the public accept the old attitude of "Buy it, use it, throw it away, and forget it." The public pressure is on, and gradually business is cleaning up its act.

 

Large wall posters for kids. Your kids will love these cool posters by artist Darla Daly—zebras boarding in the skateboard park, a group of jungle animals playing in the playground and two giraffes taking a drive in the city. Your kids will enjoy decorating their bedroom walls with these posters and their friends will think they are the coolest!

Displaying 1 to 4 (of 4 products)

Name: Alphabet Wall Art

Size: 44×72cm (17.5’×28’)

Dispatch time: at 9:00 a.m. every day

Prices: $6.8/piece

Colorful alphabet art for your kids’ bedroom and playroom. A fun, educational art piece that all kids will enjoy. Kids and babies will love learning their animals and the ABC at the same time!

Name: Kids World Map

Size: 45×75cm (17.5’×29.5’)

Dispatch time: at 5:00 a.m. on Wednesday

Prices: $7.2/piece

A Colorful, large print by artist Carla Daly. Your kids will love this illustrated world map showing the lands, oceans and the fun animals that live in them. An educational map that will keep your kids amused for hours!

Name: Skateboard Park

Size: 44×60cm (17.5’×23.5’)

Dispatch time: at 9:00 a.m. on weekends

Prices: $8.8/piece

Fun zebra children’s wall art! Children and kids will love these fun animals enjoying this popular kids’ sport. Boys and girls will enjoy decorating their bedroom walls with this colorful bedroom wall art.

Name: City slickers

Size: 44×55cm (17.5’×23.5’)

Dispatch time: at 2:00 pm. every day except Friday

Prices: $6.5/piece

Cute kids wall art of two cool giraffes taking a drive through the city. Unusual, fun style for kids walls! Your kids will love this fun giraffe wall art. Boys and girls will have fun decorating their bedroom walls with this colorful bedroom wall art.

1.

The passage is written for ________.

A.teachers

B.students

C.kids

D.parents

2.

. Which poster has the biggest size?

A.Alphabet Wall Art.

B.Kids World Map.

C.Skateboard Park.

D.City Slickers.

3.

Which of the following is true according to the passage?

A.Kids can just learn some English letters on Alphabet Wall Art.

B.City Slickers posters can be bought at 2:00 p.m. every day in a week.

C.Kids can get some geography knowledge on Kids World Map.

D.Kids can find two cool giraffes on Skateboard Park.

4.

The underlined word “illustrated” in Poster II means “________” in Chinese.

A.印刷

B.装饰

C.展示

D.图解

 

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