题目内容
accomplished is not IQ, a generally bad predictor of success. Instead, it's purposeful
practice. Top performers spend more hours practising their craft. If you wanted to
picture how a typical genius might develop, you'd take a girl who possessed a slightly
above average language ability. It wouldn't have to be a big talent, just enough so that
she might gain some sense of distinction. Then you would want her to meet, say, a
novelist, who coincidentally shared some similar qualities. Maybe the writer was from
the same town, had the same family background, or shared the same birthday.
This contact would give the girl a vision of her future self. It would give her some
idea of a fascinating circle she might someday join. It would also help if one of her parents
died when she was 12, giving her a strong sense of insecurity and fuelling a desperate need
for success. Armed with this ambition, she would read novels and life stories of writers
without end. This would give her a primary knowledge of her field. She'd be able to see
new writing in deeper ways and quickly understand its inner workings.
Then she would practise writing. Her practice would be slow, painstaking and errorfocused.
By practising in this way, she delays the automatizing process. Her mind wants to turn conscious,
newly learned skills into unconscious, automatically performed skills. By practising slowly, by
breaking skills down into tiny parts and repeating, she forces the brain to internalize a better
pattern of performance. Then she would find an adviser who would provide a constant stream
of feedback, viewing her performance from the outside, correcting the smallest errors, pushing
her to take on tougher challenges. By now she is redoing problems-how do I get characters into
a room-dozens and dozens of times. She is establishing habits of thought she can call upon in order
to understand or solve future problems.
The primary quality our young writer possesses is not some mysterious genius. It's the ability to
develop a purposeful, laborious and boring practice routine. The latest research takes some of the
magic out of great achievement. But it underlines a fact that is often neglected. Public discussion is
affected by genetics and what we're "hardwired" to do. And it's true that genes play a role in our
capabilities. But the brain is also very plastic. We construct ourselves through behaviour.
B.the relationship between genius and success
C.the decisive factor in making a genius
D.the way of gaining some sense of distinction
B.join a fascinating circle of writers someday
C.share with a novelist her likes and dislikes
D.learn from the living examples to establish a sense of security
B.her writing turns into an automatic pattern of performance
C.she acquires the magic of some great achievement
D.she comes to realize she is "hardwired" to write
B.A responsible adviser is more important than the knowledge of writing.
C.As to the growth of a genius, IQ doesn't matter, but just his/her effort.
D.What really matters is what you do rather than who you are.
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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