As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.
The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.
Some analysts have said that for Apple to regain its growth, the company needs a more aggressive strategy(进攻型策略) for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.
But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones," Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress.” he said.
In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.
Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-priced Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about1,000 yuan ($160) came with higher- resolution screens, better cameras and more powerful processors than phones at that price did a year earlier.
【小题1】Apple's shares dropped sharply because in December______________.

A.the iPhone wasn't popular in China
B.its product quality was widely criticized
C.the earnings for the holiday quarter was disappointing
D.the investors were not satisfied with Apple's management
【小题2】What can we learn from the passage?
A.Apple tends to offer a lower sales forecast.
B.China Mobile Ltd began to team up with Apple.
C.Cook is pessimistic about what Apple did in China.
D.Apple didn't take measures to develop Chinese market.
【小题3】The author uses the report from CLSA to prove         _____.
A.their prices are actually lower than a year earlier
B.Apple in China has ability to deal with any problem
C.low-ended Android-based phones are progressing fast
D.the promotion of lower-end iPhone will face a challenge
【小题4】The main purpose of the passage is to show the readers ______________.
A.Apple's high popularity in China
B.the challenge Apple faces in China
C.the approaching failure Apple will suffer in China
D.Apple's aggressive strategy in its market expansion

Please excuse me if I’m a little sad today because Mark is leavingYou probably don’t know Markbut you might be lucky enough to know someone just like himHe’s been the heart and soul of the office for a couple of years combining professional skills with a sweet and gentle natureHe’s never been all that interested in getting credit for the terrific work he doesHe just wants to do his joband to do it extremely well

??? And now he’s moving on to an exciting new professional opportunityIt sounds like it could be the chance of a lifetimeand we’re sincerely pleased for himBut that doesn’t make it any easier to say goodbye to a dear friend and trusted colleague

??? Life has a way of throwing these curve balls at usJust when we start to get comfortable with a persona place or a situationsomething comes along to change the recipeA terrific neighbor moves awaySomeone in the family graduatesA child finds new love and loyalties through marriageThe family’s bread-winner is laid offOur ability to cope with change and disruption determines our peacehappiness and contentment in life

But how do we do that? According to the author of Ecclesiastecomfort can be found in remembering that “to everything there is a seasonand a time to every purpose under heavenLet today embrace the past with remembranceand the future with longing’’

“Changeindeedis painfulyet ever needful”said philosopher Thomas Carlyle“And if memory has its force and worthso also has hope

??? We’re going to miss MarkBut rather than lose ourselves in the sadness of our partingwe’ll focus on our hopes for a brighter future——for himand for usAnd then we’ll go out and do everything we can to make that future happenUntil our plans change——again

1.What will happen to Mark soon?

AHe will pass away????????????? ????????????? ????????????? ????????????? ????????????? BHe will leave for a new job

CHe will get married????????????? ????????????? ????????????? ????????????? ????????????? DHe will stay with us forever

2.The underlined word “credit” in Para1 probably means __________

Apraise????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? Bcriticism

Copportunity ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? ????????????? Djob

3.From the passagewe can learn that __________

Aany change will make us upset any time

Bit is easy to say goodbye to a dear friend and trusted colleague

Cour happiness depends on our ability to deal with change

Dcomfort can be found in remembering the sadness

4.The best title of the passage may be __________

AMy Friend Mark????????????? ????????????? ????????????? ????????????? ????????????? ????????????? BFocusing on Future

CAlways Changing????????????? ????????????? ????????????? ????????????? ????????????? ????????????? DA Sad Story

 

阅读下面短文,从短文后各题所给的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。

My ears are recently full of praising words from my friends such as, “ Oh, Beckham is so handsome, so cool that I can’t help falling in love with him!” or “What perfect skills he has!” Yeah,—I ______ to some degree, though I sometimes do want to______ them how much they know about Beckham, apart from his______ and how much they know about football apart from______ goals. It seems funny that we are______ about things, with which we are unfamiliar or about which we are______, but we all, my friends as well as I, consider this one of life’s______.

We need these pleasures to______ our lives. But that doesn’t______ to craziness or nonsense. As an old saying goes: “ Don’t judge a book by its cover.” We______ not judge anything from its appearance. We should all know, it is one’s good______ and great contribution that make one a star and unforgettable. Therefore we’d better say______ about Beckham’s good looks.

    If we close our eyes, falling in deep______, we can find that the things that move us to be really happy or sad have a______ meaning. If we don’t go deeper and are just satisfied with______ things, sooner or later we will find that we have not really gained anything because our first______ has blinded and misled us, and we’ll remain ignorant______ we realize that and make some changes.

  It is believed that thinking and going deeper than before is______ of great progress. If one day we are willing to go deeper into everything, no matter how much it______ us, we will finally prove how much we have______ up, how much more sensible, mature , and intelligent we have become.

1.A. like                          B. agree                          C. hope                        D. think

2.A. ask                           B. tell                         C. teach                        D. doubt

3.A. skills                   B. fame                   C. teach                       D. appearance

4.A. kicking                        B. hitting                          C. scoring           D. controlling

5.A. thankful                          B. crazy                    C. curious          D. anxious

6.A. uncertain              B. unhappy                 C. displeased               D. careful

7.A. aims                       B. qualities                  C. pleasures                 D. truths

8.A. keep up                     B. brighten up                   C. find out                   D. brighten about

9.A. come                B. increase                   C. amount           D. rise

10.A.dared                       B. would                   C. could                       D. should

11.A.thinking                    B. character                 C. looks                         D. ability

12.A.more                        B. something            C. less                          D. nothing

13.A.love                      B. sleep                   C. sense                       D. thought

14.A.clear                         B. puzzling                    C. moving            D. valuable

15.A.material                   B. deep                     C. surface          D. pleasant

16.A.conclusion               B. experience                   C. lesson                      D. impression

17.A.since                         B. although                   C. unless                       D. before

18.A.sign                       B. cause                            C. value                       D. willingness

19.A.worries                    B. pains                     C. satisfies                   D. offers

20.A.given                        B. sent                           C. built                          D. grown

 

Back those photos up

The images were striking. Homes on the East Coast were washed away by Super storm Sandy. People were in tears, picking up faded photographs, among their only remaining possessions.

If that doesn’t move you to get serious about safekeeping your lifetime of memories, what will? The digital age offers tools never imaginable before—including one-click access to a lifetime of family photos.

Here is a brochure on how to back up (存) your photos and save them online, where they can live forever and be accessible in good times and bad.

Scanning

The first step for those old photos is to scan them and save them to a digital format. Most printers come with scanners these days, so that’s an easy but extremely time-consuming step.

Storing the photos

With your scans in place, import the photos into your computer, and back them up.

You could make multiple copies of the disks and spread them to loved ones. Or you could choose external(外接的) hard drives or USB thumb drive, and add your photo and video collection from your computer. 

Online backup

If you need lots of space, look at a pure online backup service, Caronite.     

Caronite backs up 300 million files daily. Once you sign up, it starts to pick up everything you have on your hard drive. But photo collection on your computer’s main hard drive charges for $59 a year.

Cloud Storage

For folks who don’t need automatic backup, but instead want to take a more active approach, Dropbox, Google Drive and Microsoft’s Sky Drive let you store files online by yourself, share and instantly access them. All offer free options—2GB of free storage for Dropbox, 5GB for Google and 7GB for Sky Drive. But if you want more, you need to pay.

Bottom Line

The hard drive or flash drive is the cheapest and easiest. But drives can fail. Online services are more expensive, but more secure. With more of us switching back and forth between our computers, such services are the best way to get access to our data from wherever we are. 

1.Why does the author mention Super storm Sandy?

A. To tell the background of the scanning photos.     

B. To describe a severe natural disaster.

C. To attract the readers’ interest in the backups.       

D. To win the readers’ sympathy.

2. What can we know from the passage? 

A. Scanning photos take little time but costs a lot.  

B. Caronite charges for backing up photos from hard drive.

C. Google Drive offers unlimited free photo storage on line.

D. The hard drive or flash drive is the cheapest and safest.

3. Which of the following allows storing files automatically?

A. Dropbox.         B. SkyDrive.     C. Caronite.     D. Flash drive.

4.The main purpose of the passage is to _____.

A. introduce some of the storage services

B. tell real stories about storage services 

C. describe the functions of storage services    

D. argue about the advantage of storage services

 

Family Vs Technology

Modern technology certainly changes family behavior, but does it really damage family life as many people fear? Not necessarily, says Dr. Silva, a professor in Sociology(社会学) at the Open University, she also argues it is wrong to assume technology erodes(腐蚀,侵蚀) the quality of family life.

“There is the idea that technology has an influence on the family and the family suffers. My take is quite different,” she explains. “Technological change happens because people’s lives change. And it is people’s choices of how to live that creates processes of innovation(革新) as well. The family has a role like the economy or like technology itself in changing the world. The imagination is important in driving the things technologists want to find for our daily lives. People desire to see nature as it is, so color television comes about,” she says.

In another case, the increase in working mothers helped create a market for labor-saving kitchen equipment. “The time that women have to shop every day for food is no longer available so there is a need to have a refrigerator for food storage,” says Dr. Silva. “The need to cook that food more easily and quickly, means you have developments in cooking technology like the microwave oven(微波炉). The microwave oven already existed because it was developed for the navy during World War Two but it wasn’t used in ordinary families until the early 1980s.

“Technologies for housework were as important as those for work itself,” she says, “So washing machines, refrigerators and microwave ovens are terribly important. We couldn’t imagine what life would be like if we didn’t have them.” Technological changes in the kitchen have played an important role in the changes of family behavior, creating a new social focus in the home.

“With advanced technology, you can feed the family in an easier manner. People can do housework with less difficulty. But that doesn’t mean that family practices are not important — it’s just a different way of doing things.”

1.What is Dr. Silva’s attitude towards the effect that technology has on family life?

A.Worried.                              B.Optimistic(乐观的).

C.Puzzled.                              D.Uncertain.

2.What causes advances in technology according to Dr. Silva?

A.People’s love for nature.

B.Great changes in people’s way of life.

C.People’s desire to change the world.

D.The wonderful imagination in inventing things.

3.What can we learn from the passage?

A.The microwave oven was first used by working mothers.

B.People cook less because of modern kitchen equipment.

C.Technology has little effect on the changes of family behavior.

D.People need less skill to do housework due to advanced technology.

 

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