题目内容
6.Mystery shopping or a mystery consumer or secret shopper,is a tool used by market research companies,or by companies themselves to gather specific information about services.The mystery consumer's specific identity and purpose is generally not known by the people or organizations being evaluated.Mystery shopping became standard practice by the early l940s.Now it is used in any industry,with the most common venues being retail stores,hotels,movie theaters,restaurants,fast food chains,banks,gas stations,car dealerships,apartments,health clubs and health care facilities.While gathering information,mystery shoppers usually pretend to be regular shoppers at the store being evaluated.They may be required to take photographs or measurements,return purchases,or count the number of products,seats,people during the visit.They also perform specific tasks such as purchasing a product,asking questions,registering complaints or behaving in a certain way,and then provide details about their experiences.
After the visit,the shopper submits the data collected to the mystery shopping company,which reviews the information,completing quantitative or qualitative statistical reports on the data for the client company.This allows for a comparison on how the stores or restaurants are doing against previously defined criteria.Mystery shopping organizations advise that their research should only be used for employee motivation programs,and punishing or even firing stuff is an inappropriate use of mystery-shopper data.Nevertheless,stories of employers.sacking workers as a direct result of unfavorable mystery shopper feedback are not uncommon.
25.A mystery shopper is expected toD.
A.argue with the manager
B.talk to regular customers
C.count the number of employees
D.submit a report of their experiences
26.What call we learn about a mystery shopping company?B
A.It offers a high standard of service.
B.It researches on quality service.
C.It hires people to collect data.
D.It analyzes the report of employers.
27.What does the word"sacking"in the last paragraph refer to?A
A.dismissing
B.interrupting
C.misunderstanding
D.refreshing
28.The purpose of mystery shopping is toD.
A.collect data about customers
B.evaluate the work of employees
C.100k into consumer complaints
D.measure the quality of public service.
分析 本文主要介绍神秘购物公司让神秘购买者购物进行调查,目的是衡量公众服务的质量.
解答 DBAD
25 D 细节题. 根据文章最后一段the shopper submits the data collected to the mystery shopping company,可知神秘购买者的任务是把收集的数据递交给公司,故选D.
26 B 细节题. 根据文章第一 段Mystery shopping or a mystery consumer or secret shopper,is a tool used by market research companies,or by companies themselves to gather specific information about services. 可知神秘公司的目的是对服务质量进行调查,故选B.
27 A 猜测词义题. 根据文章最后一段Mystery shopping organizations advise that their research should only be used for employee motivation programs,and punishing or even firing stuff is an inappropriate use of mystery-shopper data. 可知神秘购物机构建议他们的研究不能用来惩罚和解雇员工,故选A.
28 D 主旨大意题. 通读全文可知本文主要介绍神秘购物公司让神秘购买者购物进行调查,目的是衡量公众服务的质量.
点评 做阅读理解时要快速的浏览全文,把握文章主旨大意,带着问题回到原文,寻找细节或概括相应的答案,最后要理清作者写作思路.
My first mural was a(n) (44)Dof the historical Ocean Park Pier,a statue of Santa Monica that had been torn down years earlier.Each day,as my colleagues and I(45)A to work on the mural,people(46)B and watched.Even before it was fully painted,the mural became a (47)C.I was (48)Aby how creating art in public could affect my diverse group of neighbors.
For several years,I(49)B to paint murals in LA,but I didn't fully appreciate their (50)C until I returned to the East Coast several years later.When I was hired to (51)D an art program for Philadelphia Health Network,I began working in neglected neighborhoods where many people had nearly given up (52)A.Here,I met block captains and community leaders,mostly elderly women,whose optimism and (53)C provided inspiration and role models for a lifetime.
I have (54)B memories of Ms.Rachel Bagby,a committed partner in the creation of community murals.She (55)D a little beauty in her community,to compete with the billboards advertising alcohol and cigarettes.She (56)A the murals as a way to tell the stories of the people in the neighborhood.She helped (57)B her neighbors,and they then began talking about their histories and their hopes together.
I am not naive (天真的).I don't see art as the (58)A to all problems.(59)B,I have seen enough evidence to know that(60)C art is a weapon to tell stories on walls and keep people going
41.A.idea | B.motto | C.message | D.truth |
42.A.ugly | B.outstanding | C.common | D.strange |
43.A.beaten | B.calmed | C.inspired | D.moved |
44.A.copy | B.practice | C.duty | D.image |
45.A.showed up | B.showed off | C.passed on | D.took over |
46.A.escaped | B.stopped | C.ignored | D.analyzed |
47.A.belief | B.relief | C.focus | D.sign |
48.A.amazed | B.sad | C.awkward | D.curious |
49.A.tired | B.continued | C.agreed | D.promised |
50.A.kindness | B.glory | C.influence | D.loss |
51.A.test | B.check | C.grasp | D.manage |
52.A.hope | B.principle | C.work | D.courage |
53.A.failure | B.sadness | C.determination | D.surprise |
54.A.poor | B.vivid | C.dark | D.empty |
55.A.put away | B.waited | C.gave away | D.longed for |
56.A.saw | B.described | C.realized | D.adopted |
57.A.visit | B.gather | C.suspect | D.trust |
58.A.solution | B.duty | C.performance | D.show |
59.A.Therefore | B.However | C.Instead | D.Meanwhile |
60.A.common | B.traditional | C.public | D.wonderful |