【题目】IKEA is the worlds largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the worlds most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a businessIKEA.

IKEAs name comes from Kamprad's initials (I.K.) and the place where he grew up (‘E’and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.

Kamprads wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprads home. Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the worlds richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.

【1】The author states in Paragraph 6 that flat packaging___________.

A.needs large space to assembly furniture

B.is a business concept inspired by Kamprad

C.helps reduce transportation costs

D.makes the company self-sufficient

【2】What is the main idea of the passage?

A.Ingvar Kamprad is the richest man in the world.

B.IKEA is the worlds largest furniture retailer.

C.The advantage of IKEAs furniture is dissembling.

D.Ingvar Kamprad established IKEA and led it to great success.

【3】What is the authors attitude towards IKEAs future according to the last paragraph?

A.Indifferent B.Optimistic

C.Doubtful D.Pessimistic

【4】The passage is developed primrily in terms of ___________.

A.order of events

B.analysis of a process

C.examples that illustrate(阐释) a problem

D.comparison and contrast

【题目】根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Article writing has been a way of conveying information through the web.If youre a writer, being able to let them stay on your article for more than two seconds is already a success.Your writing style can create more readers for your content if you know how to capture the attention of readers. 【1】

Be Direct-to-the-Point

Website writing differs from print writing.People do not want to spend much time on a website because they want to get the information they need.2

Be Informative

Articles for web content are briefly written.They flesh out the information without decorations.Be sure that your articles are not confusingly worded. 3 Make sure you organize your facts logically so that your reader can effectively process them.

Be Conversational

4 Be conversational so that readers can grasp what you mean in your article.With quality content,engage your readers so that your article will have that personal and human touch.

Be Connected

Most article writers just place sentences that state a certain fact to form a paragraph.However, in readershopes,these writers fail to establish a human connection. 5 So it is important to make the connection smooth and not abrupt.

A.Stay away from decorations when writing online content.

B.Most readers like to read articles thatspeakto them.

C.Connection will allow the readersminds to effectively process what is written.

D.Get to your point directly so that your readers can process the information.

E.Here are some important points to consider before writing online.

F.Article writing is a fun way of establishing a connection with a reader and a writer.

G.Complex sentences tend to wrongly lead your reader and make them confused.

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