题目内容
The online school uses a unique method that is fun yet _______ to help you learn Chinese with the least amount of effort in the shortest amount of time.
A. expensive B. complex C. effective D. comfortable
C
For most people, shopping is still a matter of wandering down the street or loading a cart in a shopping mall. Soon, that will change. Electronic commerce is growing fast and will soon bring people more choices. There will, however, be a cost: protecting the consumer from fraud will be harder. Many governments therefore want to extend high street regulations to the electronic world. But politicians would be wiser to see cyberspace as a basis for a new era of corporate self-regulation.
Consumers in rich countries have grown used to the idea that the government takes responsibility for everything from the stability of the banks to the safety of the drugs, or their rights to refund when goods are faulty. But governments cannot enforce national laws on businesses whose only presence in their country is on the screen. Other countries have regulators, but the rules of consumer protection differ, as does enforcement. Even where a clear right to compensation exists, the online catalogue customer in Tokyo, say, can ha
rdly go to New York to extract a refund for a dud purchase.
One answer is for governments to cooperate more: to recognize each other’s rules. But that requires years of work and volumes of detailed rules. And plenty of countries have rules too fanciful for sober states to accept. There is, however, an alternative. Let the electronic businesses do the “regulation” themselves. They do, after all, have a self-interest in doing so.
In electronic commerce, a reputation for honest dealing will be a valuable competitive asset. Governments, too, may compete to be trusted. For instance, customers ordering medicines online may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration; or they may decide that the FDA’s rules are too strict, and buy from Switzerland instead.
Consumers will need to use their judgment. But precisely because the technology is new, electronic shoppers are likely for a while to be a lot more cautious than consumers of the normal sort---
and the new technology will also make it easier for them to complain noisily when a company lets them down. In this way, at least, the advent of cyberspace may argue for fewer consumer protection laws, not more.
【小题1】According to the author, what will be the best policy for electronic commerce?
| A．Self – regulation by the business. | B．Strict consumer protection laws. |
| C．Close international cooperation. | D．Government protection. |
| A．Refuse to pay for the purchase. | B．Go to the seller and ask for a refund. |
| C．Appeal to consumer protection law. | D．Complain about it on the Internet. |
| A．international cooperation would be much more frequent |
| B．consumers could easily seek government protection |
| C．a good reputation is a great advantage in competition |
| D．it would be easy for consumers to complain |
| A．very quick | B．very cautious | C．very slow | D．rather careless |
| A．It will be easier for him to return the goods he is not satisfied with. |
| B．It will be easier for him to attain the refund from the seller. |
| C．It will be easier for him to get his complaints heard by other consumers. |
| D．It will be easier for him to complain about this to the government. |
XUE Bai, a 21-year-old university student, hopes to volunteer for Beijing's 2008 Olympics. "I want to do something for the Olympics. It is also a kind of learning for me," said the fourth-year student at Beijing Foreign Studies University. Now it is time for Xue to act on her plan. The Beijing Organizing Committee for the Games of the 2008 Olympiad will start to recruit(招募)volunteers on August 28.
The Olympics will need around 70,000 volunteers and the Paralympic Games(残疾人奥运会) will need another 30,000. University students like Xue will make up the majority of the volunteers. But the Olympics also need other volunteers - ordinary citizens and foreigners, for example. Students in Beijing should apply through their universities. Other volunteers may apply online or submit a written application. The online application system and a hotline will be open next Monday. For applicants outside Beijing, the application process begins in December. There is plenty of work for volunteers to do. For example, there will be chances to help publicize the games over the next two years. During the games themselves, volunteers will clean, serve food, marshal(礼仪引导)or offer language help.
The Sydney Olympics in 2000 was the first that placed special emphasis on the role of volunteers. It used more than 45,000 volunteers in different roles. In the 2004 Athens Olympics, around 45,000 volunteers were used. More than 70,000 volunteers will be needed for the Olympic games and Paralympic Games in 2012, the London Olympic Organizing Committee has said.
【小题1】Xue Bai is willing to be a volunteer for the Beijing Olympics for the purpose of_____.
| A．watching live Olympic matches | B．learning more |
| C．meeting his favorite sports stars | D．making money |
| A．ordinary citizens | B．foreigners |
| C．university students | D．applicants outside Beijing |
| A．the 1996 Atlanta Olympics | B．the 2000 Sydney Olympics |
| C．the 2004 Athens Olympics | D．the 2008 Beijing Olympics |
| A．the history of volunteers in Olympics. |
| B．hat volunteers will do in the 2008 Olympics. |
| C．who can apply to be volunteers for Beijing Olympics. |
| D．volunteers for the 2008 Olympics are wanted. |
It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
【小题1】Who is to blame for the tragedy of Changchun infant according to the passage?
| A．The baby’s father | B．Buick and Hyundai dealership |
| C．Weibo | D．Not clear |
| A．The missing infant was found alive in the stolen car. |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism. |
| C．People can’t see the two posts any more because they were deleted. |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. |
| A．Immoral | B．Important | C．Distinguished | D．Considerable |
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |