题目内容
beautiful to another. When we talk about beauty in people, we often refer to their physical attractiveness. Of
course, a beautiful or handsome face is pleasant to look at. But to me beauty is not only something that pleases
the eyes, but also pleases the other senses and the mind. I think true beauty makes you see beyond the lovely
sight. It will give you insight (深刻的了解) or realization of something interesting beyond just the outward
appearance.
The most memorable "beautiful people" are those who have attractive personalities behind the pretty faces.
In one of my previous classes, there were two beautiful girls, Sue and Lin. Both had almost perfect faces and
slender (纤细的) figures. But Lin was used to getting her own way. She felt that her looks could help her get
anything she wanted, especially among the boys. Sue, on the other hand, treated her beauty in a matter of-fact
way and she was nice to everyone. She was also a member of the debating team. Her personality was mostly
accepted by others and it made her a more outstanding beauty than Lin.
Inner beauty is another kind of beauty that attracts people greatly. People who have this kind of beauty have
attained (获得) inner peace. They care about their fellowmen, and try to right the injustices in this world. Two
well-known personalities who exemplify this are Nelson Mandela and Mother Theresa. Mandela is willing to
sacrifice his life and freedom to obtain equal rights for the blacks in South Africa. Mother Theresa's mission is
to help the poorest of the world's poor. This inner beauty makes the world a better place.
B. something beyond the lovely sight
C. something that pleases our eyes
D. inner beauty
B. Beautiful people are very popular.
C. Everybody hopes for beauty.
D. Beauty attracts people's eyes.
B. Sue had a good character.
C. Sue became more and more slender.
D. Lin treated her beauty in a matter-of-fact way.
B. Beauty is something that pleases the eyes.
C. Beauty is an attractive personality behind the pretty faces.
D. Inner beauty doesn't attract people.
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Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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