Question

What makes a good advertisement? There have been major changes in  26  in the past sixty years. People read advertisements partly for  27  and partly because they are  28 . Today’s advertisements often start with a question, or a puzzle, with the  29 of catching       the reader’s 30 . Of course, most advertisements contain information. But this is usually contained in a  31 that is interesting and often funny. Humor is very important. Sometimes advertisements tell a(n)  32  , or the story may be  33   over a number of advertisements. 34 , there is a danger in this. It is possible that the reader or viewer will 35  the advertisement but not the name of the  36  .

There are other  37 . If you are selling your product in a foreign market, you must check that the  38  is correct. A company 39  hair cream wanted to say “X puts life into dry hair.” They took some 40   of a handsome actor, and the advertisements 41  on large boards by the side of the road. 42  bought the product, however, because when translated it meant “X puts living things into dry hair.”

In the 1960s a British car company which made very expensive cars was about to sell its 43 car in Germany. However, the company had to 44  the name of the car at the last moment. A German speaker at the factory 45  to the sales manager that the British name of the car meant “animal waste” in German.

 

26. A. advertising	B. advertisements	C. ad	D. advertisings
27. A. joy	B. information	C. use	D. goods
28. A. interesting	B. pretty	C. pleased	D. happy
29. A. idea	B. thought	C. opinion	D. purpose
30.A. eye	B. attention	C. ear	D. hobby
31.A. passage	B. message	C. text	D. word
32. A. article	B. issue	C. story	D. event
33. A. continued	B. lasted	C. kept	D. put
34. A. Thus	B. Therefore	C. Hence	D. However
35. A. forget	B. remind	C. remember	D. watch
36. A. product	B. shop	C. firm	D. manager
37. A. adventures	B. risks	C. dangers	D. costs
38. A. translation	B. English	C. language	D. Chinese
39. A. owning	B. selling	C. buying	D. having
40. A. words	B. photos	C. cream	D. hair
41. A. appeared	B. stayed	C. taken	D. lifted
42. A. Someone	B. Nobody	C. Customers	D. Shoppers
43. A. oldest	B. worst	C. smartest	D. latest
44. A. translate	B. stop	C. protect	D. change
45. A. got across	B. put up	C. pointed out	D. dealt with

 

Answer 1

26―30ABADB    31―35CCADC    36―40ACABB     41―45 ABDDC