题目内容

1. weigh

A. height                          B. foreign                  C. receive                 D. neighbor

2. corner

A. finger                          B. strange                 C. anxious                 D. singer

3. stomachs

A. damps                         B. paths                    C. reads                    D. teaches

4. lunch

A. industry                       B. bury                     C. Sunday                D. minute

5. fortune

A. comfort                       B. doctor                  C. forbid                   D. report

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   You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

   "I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."

   They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.

   Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

   So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."

   However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

 

55. The two attractive young women were talking so that they could ________.

    A. get the sweater at a lower price        B. be heard by people around

    C. be admired by other shoppers           D. decide on buying the sweater

56. Lorenzo Bertolla is __________.

    A. a very popular male singer                B. an advertising agency

    C. a clothing company in Rome            D. the brand name of a sweater

57. Which of the following can be inferred from the passage? 

    A. The two girls are in fact employed by the Lorenzo Bertolla Company.

    B. The MTV generation tends to be more easily influenced by ads.

    C. Traditional advertising is becoming less effective because it's too direct.

    D. Undercover marketing will surely be banned soon by the government.

58. Which of the following would be the best title for the text?

    A. Two Attractive Shoppers                         B. Lorenzo Bertolla Sweaters

    C. Ways of Advertising                                D. Undercover Marketing

    The most exciting kind of education is also the most personal. Nothing can exceed (超越) the joy of discovering for yourself something that is important to you! It may be an idea or a bit of information you come across accidentally―or a sudden insight, fitting together pieces of information or working through a problem. Such personal encounters are the “payoff” in education. A teacher may direct you to learning and even encourage you in it―but no teacher can make the excitement or the joy happen. That's up to you.

A research paper, assigned in a course and perhaps checked at various stages by an instructor, leads you beyond classrooms, beyond the texts for classes and into a process where the joy of discovery and learning can come to you many times. Preparing the research paper is an active and individual process, and ideal learning process. It provides a structure within which you can make exciting discoveries, of knowledge and of self, that are basic to education. But the research paper also gives you a chance to individualize a school assignment, to suit a piece of work to your own interests and abilities, to show others what you can do. Writing a research paper is more than just a classroom exercise. It is an experience in searching out, understanding and synthesizing(综合), which forms the basis of many skills applicable(可利用的) to both academic and nonacademic tasks. It is, in the fullest sense, a discovering of an education. So, to produce a good research paper is both a useful and a thoroughly satisfying experience!

To some, the thought of having to write an assigned number of pages, often more than ever produced before, is upsetting. To others, the very idea of having to work independently is threatening. But there is no need to approach paper assignment with anxiety, and nobody should view the research paper as an obstacle to overcome. Instead, consider it a goal to accomplish, a goal within reach if you use the help this book can give you.

 

57.According to the writer, personal discoveries          .

       A.will give one encouragement and direction

       B.are helpful in finding the right information

       C.are the most valuable part of one's personal education

       D.will help one to successfully complete school assignments

58.It can be inferred from the passage that writing a research paper gives one chances        .

       A.to fully develop one's personal abilities

       B.to use the skills learnt in the classroom

       C.to prove that one is a productive writer

       D.to demonstrate how well one can accomplish school assignment

59.The writer argues in the passage that        .

       A.one should explore new areas in research

       B.one should trust one's own ability to meet course requirements

       C.one should consider research paper writing a pleasure, not a burden

       D.one should use all one's knowledge and skills when doing research

60.What will probably follow this passage?

       A.How to write a research paper.

       B.The importance of research in education.

       C.How to make new discoveries for oneself.

       D.The skill of putting pieces of information together.

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