Question

【题目】What do they really mean?

Food manufacturers and retailers are letting shoppers down. This the view of the CWS, which has just brought out a new report.

According to the report, shoppers believe food labels(标签) because they think there are strict regulations in place. 【1】. So the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.

The report has identified the different ways in which shoppers are misled.【2】. Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product. One example given in the report is the phrase “haddock fillets”, used for a product that is in fact cut from big blocks of fish rather than individual slices.

【3】. These include “traditional”, “wholesome”, or “premium”. The claim that a brand is “90% fat-free” hides the fact that it contains 10% fat, which above recommended levels. Phrases such as “free from preservatives” make a virtue out of a normal attribute of food.

Labels have a wide variety of text sizes on them. You sometimes need a magnifying glass (放大镜) to read the small print. 【4】.

Another deliberate type of misinformation lies in the image. Many pictures on packets use small plates to make the product look bigger. 【5】.

However, misleading messages on packaging could soon be a thing of the past. The CWS recently produced a code which, if used, would end the current inaccuracies and half truths. It has called on the government to support it as a way of improving food standards.

A. Meaningless adjectives are often used to give a positive message.

B. An officer says the labels will receive very serious consideration.

C. Photographs are sometimes retouched (修饰) to achieve the same effect.

D. By contrast, the hard sell (强行推销) information is given emphasis.

E. The rules are, in reality, very weak at present.

F. This result has not pleased the food industry.

G. The most common of these is poor labeling.

Answer 1

【答案】

【1】E

【2】G

【3】A

【4】D

【5】C

【解析】试题分析：根据最近的报告，食品制造商和零售商正在让顾客失望。消费者相信食品标签，因为他们认为商标都有严格的规定。然而报告却表明了他们正在以不同的方式来误导购物者。他们会利用照片美化效果来使消费者误以为产品很好，也常常把不利于商品销售的文字放到不引人注意的地方。

【1】E前句提到they think there are strict regulations in place.而E选项The rules are, in reality, very weak at present.则是进一步解释条例和制度的情况，信息词regulations和rules，选E.

【2】G后句是讲述包装上误导人们的信息，而G也是关于这方面内容，内容符合语境，故 选G。

【3】A后句中的these暗示了前句中含有复数名词，而且句中的"traditional", "wholesome", or "premium"也属于A句中“Meaningless adjectives”那些没意义的形容词，故判断A符合语境，选A。

【4】D本段内容介绍了商品标签上一些不利于商品销售的信息都印刷小字体，不容易让消费者看到，而D选项内容则讲有些强行推销的信息却非常明显，前后构成对比关系，故判断D选项内容可以承接上文，故选D。

【5】C前句内容是关于如何让照片效果更好的方法，而C选项内容是介绍了另外一种增强照片效果的方法，故内容符合语境，选C。