题目内容

________ into buying the latest model of iPod, Mr．Darcy spent another＄200 in that shop．

A.
Talking
B.
Having talked
C.
Talked
D.
To talk

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While shopping, people sometimes can’t help being ________ into buying things that they don’t really need.

The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.

Sometimes advertising is intentionally misleading. A few years ago a brand of

bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.

　　On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

　　Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

56. Advertising can persuade the consumer to buy worthless products by _________.

　 A. stressing their high quality

　 B. convincing him of their low price

　 C. maintaining a balance between quality and price

　 D. appealing to his buying motives

57. The reason why the bread advertisement is misleading is that ________.

　 A. thin slices of bread could contain more calories

　 B. the loaf was cut into regular slices

　 C. the bread was not genuine bread

　 D. the total number of calories in the loaf remained the same

58. The passage tells us that _______.

　 A. sometimes advertisements really sell what the consumer needs

　 B. advertisements occasionally force consumers into buying things they don’t need

　 C. the buying motives of consumers are controlled by advertisements

　 D. fire insurance is seldom a worthwhile investment

59. It can be inferred from the passage that a smart consumer should ________.

　 A. think carefully about the benefits described in the advertisements

　 B. guard against the deceiving nature of advertisements

　 C. be familiar with various advertising strategies

　 D. avoid buying products that have strong emotional appeal

60. The passage is mainly about ________.

　 A. how to make a wise buying decision

　 B. ways to protect the interests of the consumer

　 C. the positive and negative aspects of advertising

　 D. the function of advertisements in promoting sales

Don’t let yourself be ______ into buying things you don’t really want.

A．advocated

B．clarified

C．flashed

D．persuaded

第二节：Peter，Helen，Catherine，Elizabeth和Levin想根据各自在环保方面的兴趣(61—65)进行案例研究。阅读下面某杂志的专题报道摘要(A、B、C、D、E和F)，选出适合他们研究的最佳案例，并在答题纸上将相应选项的标号涂黑。选项中有一项是多余选项。

61. Peter: Reducing plastic and other wastes through DTY

62. Helen : Making use of the heavy traffic to produce electricity

63. Catherine: Building a community without private cars

64. Elizabeth: Building houses with recycled materials and energy-efficiency systems

65. Levin: Developing a new type of urban car which bums less gas

A	B
Vauban We know cars are terrible polluters, but would you give yours up? Vauban, a community in southwestem Germany, did just that, and its 5,000 citizens are doing fine. Most streets are free of vehicles, and there are generous green spaces and good public-transport links, including fast buses and bicycle paths. When,, people must drive, they can turn to car-sharing clubs. All the citizens had the chance to plan their own city," says Andreas Delleke, an energy expert, "and it's just how we wanted it to be. "	Denmark During the period of gas shortage in the early, 70s, Denmark decided to become self-sufficient ( 自足). So they began a few projects making smart investments along the way. On the island of Samsoe, local families, fishermen and farmers bought wind turbines (涡轮机],) to produce their own energy. Within seven years these turbines were completely paid for. And can you believe just one of wind turbines produces enough electricity for 600 households?
C	D
Trey Parker and Matt Stone Trey Parker and Matt Stone, creators of South Park, have built a sustainable (可持续的) castle with outer siding and inner flooring of recycled wood, recycled carpeting, high-efficiency boiler systems. "I think more and more today, people are willing to make a statement about the Earth and how they want to proteet it," Michael Rath, home designer and builder says. "For high-end homes in this valley, this is entirely consistent with what they cost. "	P-NUT Who doesn't love the name P-NUT- short for Personal-Neo Urban Transport? It's Honda's latest attempt to create a tiny footprint for a new urban vehicle. This little P-NUT is unique. With a central driving position, the car is designed to move in tight settings. The l 1-foot micro car will seat three with two rear-seat passengers behind the driver. "The P-NUT conce, pt explores the packaging and design potential for a vehicle designed for the city lifestyle," said Dave Marek, a Honda design Spokesman.
E	F
Israel Company Is it possible that annoying rash hour traffic could become a source of renewable energy? Israel's Technion Institute of Technology claims that if we placed special generators ( 发电机 ) under roads, railways, and runways -- we could harvest enough energy to mass-produce electricity. A trial process has been used on a smaller scale, in dance clubs for instance, where the pounding feet of dancers light up the floor. "We can produce electricity anywhere there is a busy road using energy that normally goes to waste," said Uri Amit, chairman of Israel's Technion . Institute Of Technology.	Coffee Coffee. Some of us can't start our day without it, and we don't mind waiting 10 minutes in line for it. Here is the most effective tip to make you a superstar in environment protection. Get a coffee machine for your home or office, or persuade your company into buying one. ( Tell them it will improve productivity. ) Skip the coffee line on the way to work and make something that is better-tasting and much better for your wallet. Plus, you Won't need those plastic cups or carrying cases that jnst get thrown away. Better yet, use your favorite travel mug.

Why do people buy art? To answer this question, ask yourself what your reasons are for thinking of getting a piece of art. An artwork can cost a large amount of money, but if it meets your needs, it’ s worth every penny.

People buy art for many reasons. Many people buy an artwork simply because they like it, even if it is by an unknown artist. Art, as long as you enjoy it, is never a waste of money.

Art is for enjoyment. Art is meant to be shown. Don’t ever feel pressured into buying something you won’t enjoy looking at day after day, no matter what other people may say. Don’t buy something that doesn’t attract you just because it is trendy, or because the artist is famous, or because you have been advised that the artwork will make a good investment. If you don’t like the artwork at all, don’t buy it!

Art improves your environment. Have you ever noticed that all beautiful homes have art as an integral（必需的） part of the decoration? Art lends life and color to otherwise plain and ordinary walls. A well thought--out art collection will help create a unique atmosphere in your home and make it more attractive.

Art makes a statement. The kind of art you surround yourself with says much about your personality, tastes and values. Art truly is a mirror of the soul.

Art enriches your life. Love--even the love of a work of art--contributes to healthier living and a longer lifespan (寿命). Art should enrich your life. Otherwise, why do you spend precious time and resources on it?

Just remember to select something which will appeal to your tastes, and keep to a sensible budget. Good art needn’t cost an arm and a leg.

Happy art collecting!

64. What’s the purpose of the passage?

A. To advise us to buy an expensive artwork.

B. To remind us to be sensible when buying an artwork.

C. To teach us how to choose works of art.

D. To explain the benefit of art to people.

65. According to the author, what should you consider when buying a piece of art?

A. Whether it brings pleasure to you.

B. Whether it is fashionable at present.

C. Whether you can profit from it in the end.

D. Whether it is created by a famous artist.

66. Which of the following words best describes a work of art placed in a house?

A. Ordinary B. Attractive C. Necessary D. Unique

67. The underlined sentence in Paragraph 5 means that ____.

A. art can show what you look like

B. art is an expression of yourself

C. a mirror has a feature similar to art

D. a mirror can be a piece of true art

________ into buying the latest model of iPod, Mr．Darcy spent another＄200 in that shop．

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