Such signs we use in the experiment Greek letters. A. as; are B. as; is C. that; are D. that; is 题目和参考答案——青夏教育精英家教网—

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Such signs __________we use in the experiment __________Greek letters.

A. as; are B. as; is C. that; are D. that; is

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No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we'll call Mr. Fielder, for example. He did everything connected with fanning. He planted seeds, tended the fields» and harvested and sold his crops. At the same lime, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows (犁) , or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about fanning and working with iron, Mr. Plowright invented a plow that made fanning easier. Mr. Plowright did not really like fanning himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow far one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the $hop door. It was probably all the information people needed to find Mr, Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand yean; ago. Even before most people could read, they understood such signs. Shopkeeper« would carve into stone, clay, or wood symbols for the product they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such b person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

41. What probably led to the start of advertising?

A. The discovery of iron. B. The specialization of labor.

C. The appearance of new jobs. D. The development of fanning techniques.

42. To advertise his plows, Mr. Plowright ______.

A. praised his plows in public R. placed a sign outside the shop

C. hung an arrow pointing to the shop D. showed hut products to the customers

43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ______.

A. explain the origin of advertising B. predict the future of advertising

C. expose problems in advertising D, provide suggestions for advertising

44. In ancient Egypt, a crier was probably someone who ______.

A. owned a ship

B. had the loudest voice

C. ran a shop selling goods to fanners

D. functioned like today's TV or radio commercial

45. The last two paragraphs are mainly about ______.

A. the history of advertising B. the benefits of advertising

C. the early forms of advertising D. the basic design of advertising

When you visit America, you will see the word Motel on signs and notice boards. It is made up of “motor” and “hotel” and it is really a hotel for people who arrive by car (how-ever, you don’t need a car to stay at one). You have to pay when you arrive for your room, which usually has a bath. Meals are not provided, but there will certainly be a cafeteria (自助餐馆). Americans eat a lot of salads and sandwiches. Along the main roads there are a lot of motels. Each tries to offer more than next. Some provide television in every bedroom; others have swimming pools; and so on. Motels are especially useful when you are in the country, far from a town or city. You will also find them in the big National Parks.
In these great National Parks, you may meet guests you don’t expect to see. An American friend told me a little story. In the middle of a moonless night she heard strange noises outside her motel window in the Yellowstone National Park in Wyoming. Thinking it might be a thief, she jumped out of bed, opened the door and crept towards a dark shadow. As she got close, she saw the thief. She was dreadfully frightened: it wasn’t a human thief — it was a big black bear. The bear was turning over some empty tins with its paw, looking for tasty bits of food. My friend decided to leave that particular thief alone!
There are also, of course, places called “rooming houses”, where they receive lodgers (房客). You will see such signs as Tourists or Rooms Rent, and you could try one of these. A word of warning — looking for a room in New York during the tourist season is like looking for gold on the moon!　
【小题1】Which of the following is TRUE about motels?

A．You can only find motels in the big National Parks.

B．They are free for people who arrive by car.

C．If you want to stay at a motel, you must have a car.

D．The word “motel” is formed by two words.

【小题2】Which of the following is NOT provided by motels?

A．Baths.	B．Swimming pools.
C．TV.	D．Meals.

【小题3】The underlined word “crept” in the second paragraph probably means “______”.

A．moved slowly	B．rushed out
C．threw away	D．ran fast

【小题4】The second paragraph mainly tells us ______.

A．an interesting story

B．the experience of the author’s friend

C．we may meet animals in the National Parks

D．bears usually look for food at night

【小题5】From the last paragraph, we can learn that in New York during the tourist season ______.

A．tourists can find gold there

B．tourists can have a sweet dream there

C．it is difficult to find a room there

D．there is warning for tourists to New York

When you visit America, you will see the word Motel on signs and notice boards. It is made up of “motor” and “hotel” and it is really a hotel for people who arrive by car (how-ever, you don’t need a car to stay at one). You have to pay when you arrive for your room, which usually has a bath. Meals are not provided, but there will certainly be a cafeteria (自助餐馆). Americans eat a lot of salads and sandwiches. Along the main roads there are a lot of motels. Each tries to offer more than next. Some provide television in every bedroom; others have swimming pools; and so on. Motels are especially useful when you are in the country, far from a town or city. You will also find them in the big National Parks.
In these great National Parks, you may meet guests you don’t expect to see. An American friend told me a little story. In the middle of a moonless night she heard strange noises outside her motel window in the Yellowstone National Park in Wyoming. Thinking it might be a thief, she jumped out of bed, opened the door and crept towards a dark shadow(阴影）. As she got close, she saw the thief. She was dreadfully frightened: it wasn’t a human thief — it was a big black bear. The bear was turning over some empty tins with its paw, looking for tasty bits of food. My friend decided to leave that particular thief alone!
There are also, of course, places called “rooming houses”, where they receive lodgers (房客). You will see such signs as Tourists or Rooms Rent, and you could try one of these. A word of warning — looking for a room in New York during the tourist season is like looking for gold on the moon!
【小题1】Which of the following is TRUE about motels?

A．You can only find motels in the big National Parks.

B．They are free for people who arrive by car.

C．If you want to stay at a motel, you must have a car.

D．The word “motel” is formed by two words.

【小题2】Which of the following is NOT provided by motels?

【小题3】The underlined word “crept” in the second paragraph probably means “______”.

【小题4】The second paragraph mainly tells us ______.

A．an interesting story

B．the experience of the author’s friend

C．we may meet animals in the National Parks

D．bears usually look for food at night

【小题5】From the last paragraph, we can learn that in New York during the tourist season ______.

A．tourists can find gold there

B．tourists can have a sweet dream there

C．it is difficult to find a room there

D．there is warning for tourists to New York

No one knows for sure when advertising first started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specialization，which means that people would specialize，or focus，on doing one specific job.

Let’s take a man we’ll call Mr.Fielder，for example.He did everything connected with farming.He planted seeds，tended the fields，and harvested and sold his crops.At the same time，he did many other jobs on the farm.However，he didn’t make the bricks for his house，cut his trees into boards，make the plows(犁), or any of the other hundreds of things a farm needs.Instead，he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr.Plowright.Using what he knew about farming and working with iron，Mr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhaps，he thought，other farmers will trade what they grow for one of my plows.

How did Mr.Plowright let people know what he was doing？Why，he advertised，of course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could read，they understood such signs.Shopkeepers would carve into stone，clay，or wood symbols for the products they had for sale.

A medium，in advertising talk，is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audio，or sound，although that term is not used exactly in the way we use it today.Originally，just the human voice and maybe some kind of simple instrument，such as a bell，were used to get people’s attention.

A crier，in the historical sense，is not someone who weeps easily.It is someone，probably a man，with a voice loud enough to be heard over the other noises of a city.In ancient Egypt，shopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goods，explained where they came from，and praised their quality.His job was，in other words，not too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertising?

A．The discovery of iron.

B．The specialization of labor.

C．The appearance of new jobs.

D．The development of farming techniques.

2.To advertise his plows，Mr.Plowright________.

A．praised his plows in public

B．placed a sign outside the shop

C．hung an arrow pointing to the shop

D．showed his products to the customers

3.The writer makes up the two stories of Mr.Fielder and Mr.Plowright in order to________.

A．explain the origin of advertising

B．predict the future of advertising

C．expose problems in advertising

D．provide suggestions for advertising

4.In ancient Egypt，a crier was probably someone who ________.

A．owned a ship

B．had the loudest voice

C．ran a shop selling goods to farmers

D．functioned like today’s TV or radio commercial

5.The last two paragraphs are mainly about ________.

A．the history of advertising

B．the benefits of advertising

C．the early forms of advertising

D．the basic design of advertising

Summer is a busy time for travel. For years, people have wondered whether they are safe from viruses when they travel in small, enclosed areas. They worry about close contact with others who may be sick.

The current spread of a swine flu(猪流感) virus has added to these concerns. Recently, the World Health Organization raised its warning about the new H1N1 virus to its highest level. W.H.O. Director-General Margaret Chan declared the sickness a pandemic–a disease that has spread to many nations. Given this information, many people want to know how safe it is to travel?

The answers people are getting may seem conflicting. For example, a W.H.O. statement urged nations not to close their borders or limit trade and travel. Director-General Chan said cases are generally not that serious for most people. Still, W.H.O. officials continue to report new cases across the world.

In the past, the W.H.O. and experts noted guidance for disease spread on airplanes. The experts said you could get infected only if you sit within two rows of someone who is sick. That would be a distance of up to three meters from the sick person. And this was true only if you sat there for more than eight hours.

But a travel-health expert says this guidance may not be helpful for swine flu. He suggests steps that could help prevent getting swine flu on an airplane. His advice includes keeping the airflow over your seat on the “low” position. The doctor says you should point the equipment so the flow of air is just in front of your face.

Doctors say anyone with pain, swelling(肿胀) or red skin on a leg during or after a long trip may have a blood clot(凝块). Anyone with such signs should see a doctor as soon as possible. The condition many times can be treated with drugs that thin the blood and stop the clot from moving through the body.

68．The underlined word “conflicting” is closest in meaning to ________.

A. in disagreement B. not true C. the same D. unbelievable

69．According to Director-General Chan, the swine flu is ________.

A. a disease spread on airplanes B. a very dangerous disease

C. a disease requiring limit travel D. a widely spread disease

70．Which of the following is the travel-health expert’s opinion on traveling in an airplane?

A. It’s safe to sit within two rows of a sick person.

B. It’s helpful to keep air flowing right before your face.

C. It’s important for a passenger to stay in a plane within 8 hours.

D. It’s certain that a passenger will have a blood clot after a long flight.

71．What would be the best title for the text?

A. Stop Traveling in Case of Swine Flu B. Experts’ Arguments Over Swine Flu

C. Prevention of Swine Flu on the Trip D. No News Is the Best News

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