题目内容

Ad.1
West High School Bake Sale
Come and support our band and buy some delicious baked goods!
Friday, September 20th, 2:00 – 4:00 p.m.
In the hall by the office after school
Cookies: 25 cents each or 5 for $1
Brownies: 50 cents each or 3 for $1.25
Cake by the slice: $1
Whole cakes: $8
Proceeds go toward sending our band to Nationals.
Ad.2
SHIPPING AND HANDLING CHARGES
Ups or U.S. Parcel Post are the standard methods for continental U.S. shipments.
ORDER TOTAL                             GROUND                   EXPEDITED GROUND
9-12 working days                   4-5 working days
$0.00 to $30.00                                 $4.50                                                     $5.50
$30.01 to $60.00                     $7.25                                                $8.25
$60.01 to $100.00                            $9.50                                                   $10.50
$100.01 to $200.00                          $11.50                                                   $12.50
Add $7.00 to Ground Rates for 3 Days.
【小题1】How much money can you save if you buy 3 brownies?

A.25 cents.B.50 cents.C.75 cents.D.1.25 dollars.
【小题2】Which of the following gives you the most for your money if you buy the baked goods?
A.4 cookies.B.2 brownies.C.5 cookies.D.One slice of cake.
【小题3】If you wish to receive an order totaling $90.00 within 3 days, how much would the shipping cost?
A.$10.50.B.$16.50. C.$15.00.D.$26.50.
【小题4】How much should you pay for an order totaling $50 for the expedited ground?
A.$1B.$7.25C.$8.25D.$15.5

解析【小题1】A
【小题2】C
【小题3】B
【小题4】C
试题分析:
【小题1】数字计算题。根据ad1:50 cents each or 3 for $1.25可知按单价买3个150美分,一次性买3个125美分节约25美分 故 A 正确
【小题2】细节题。根据ad1表格,将Cookies&Brownies& Cake by the slice&Whole cakes的价格进行对比,不难知道购买5个甜饼最划算 故 C 正确
【小题3】数字计算题。根据ORDER TOTAL $60.01 to $100.00-----$9.50和Add$7.00toGround Rates for 3 Days故 B 正确
【小题4】数字计算题。根据ORDER TOTAL---$30.01 to $60.00以及EXPEDITED GROUND  $8.25可知故 C正确
考点:考察广告类文章
点评:对于该篇广告类文章,主要是以细节考察和数字计算为主要考察方向。在进行数字计算时,一定要弄懂数字代表的含义,以及必要的数字加减乘除的运算。

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Ad.1
West High School Bake Sale
Come and support our band and buy some delicious baked goods!
Friday, September 20th, 2:00 – 4:00 p.m.
In the hall by the office after school
Cookies: 25 cents each or 5 for $1
Brownies: 50 cents each or 3 for $1.25
Cake by the slice: $1
Whole cakes: $8
Proceeds go toward sending our band to Nationals.
Ad.2
SHIPPING AND HANDLING CHARGES
Ups or U.S. Parcel Post are the standard methods for continental U.S. shipments.
ORDER TOTAL          GROUND          EXPEDITED GROUND
9-12 working days       4-5 working days
$0.00 to $30.00               $4.50                  $5.50
$30.01 to $60.00              $7.25                  $8.25
$60.01 to $100.00         $9.50                  $10.50
$100.01 to $200.00            $11.50                 $12.50
Add $7.00 to Ground Rates for 3 Days.
【小题1】How much money can you save (节省) if you buy 3 brownies?

A.50 cents.B.1.25 dollars.C.75 cents.D.25 cents.
【小题2】Which of the following gives you the most for your money if you buy the baked goods?
A.4 cookies.B.5 cookies.C.2 browniesD.One slice of cake.
【小题3】If you wish to receive an order totaling $90.00 within 3 days, how much would the shipping cost?
A.$10.50.B.$15.00. C.$16.50.D.$26.50.
【小题4】How much should you pay for an order totaling $50 for the expedited ground (快递)?
A.$1B.$7.25C.$8.25D.$15.5

Last year, around Labor Day, I read a “Happy Ad” in our local newspaper. There was a lady in a local nursing home, who was celebrating her 90th birthday and her family wanted everyone to know about it. It said that if you wanted to drop her a line, here was her address. So I did. I found a birthday card and dropped her a short note, wishing her a happy birthday.

A week or so later, someone knocked at my front door. I opened the door and found a middle-aged man standing on my doorstep. He introduced himself as the son of this woman to whom I had sent the card. He explained that he just wanted to drop by in person and thank me for sending such a nice card to his mom. Apparently, like many older folks, she did not receive much mail and was quite excited to receive mine. I just didn’t know what to say. I told him it was my pleasure and that I hoped his mom had enjoyed her birthday.

That year, I did not send out any Christmas cards, except to this lovely old lady in the nursing home. I just told her that I was thinking about her and hoped that she had a nice holiday. I sent her a Valentine and also a couple of notes in between. I just thought she might like to have someone write to her, to get some mail.

She passed away a couple of months ago. I never met this lady, but I did keep her and her family in my thoughts. I dropped them a line of sympathy. I hope that my few little notes were enough to brighten a couple of her days here on earth.

1.The old lady’s address was given because ____________.

   A. her family wanted to make her well-known

   B. the old lady wanted to receive a birthday card

   C. the son of the old lady wanted to meet the author

   D. her family wanted to give her a happy birthday

2.Which of the following best describes the author?

   A. Brave.          B. Polite.       C. Caring.        D. Faithful.

3.Which of the following is the best title for the passage?

    A. A Kind Act     B. An Old Lady     C. A Happy Ad      D. A Considerate Son

 

Celebrity endorsements

Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers,researches have discovered that this does not seem to be the case.British and Swiss researchers conducted a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.

In a sample of 298 students,researchers presented a magazine advertisement for a digital camera that was endorsed by a fictional student claiming the camera was“hot”and his “preferred choice”.The same advertisement was shown to other students,but with a difference:The camera was endorsed by a famous person in Germany.

While the students said that both advertisements were beneficial,the one made by the student topped the celebrity one if students aimed to impress others with their purchases.More than half of the students,who admitted purchasing products that would impress others,said they were influenced by the student’s advertisement.Only 20% said the celebrity one would affect their buying decision.

Professor Brett Martin,of the University of Bath’s School of Management,explained that the findings could be used not only in Germany,but in other countries as well.“Our research questions whether celebrities are the best ways to sell products,”said Prof Martin.“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow students.This is because many people feel a need to keep up with the Jones when they buy.”

46.Some companies think the celebrities endorsement ____________.

A.is popular with the consumers

B.can pull all the consumers into the shops

C.can affect the consumers’ purchasing

D.is as effective as an endorsement from common people

47.Which of the following ads would be more effective to common consumers, according to the experiment?

A.An ad featuring lovely pandas.            B.An ad made by David Beckham.

C.An ad made by fictional common people.D.An ad with beautiful natural scenery.

48.The underlined words“the Jones”in the last paragragh refer to“____________ ”.

A.someone called Jones                                 B.common people

C.the Jones family                                        D.celebrities

49.We can imply from the passage that ____________.

A.celebrities cheat consumers in advertisement

B.the researchers here are against celebrity endorsement

C.the student’s ads are mole reliable than those made by celebrities

D.company needn’t spend so much money on celebrity endorsement

50.We can probably read the article in____________ .

A.a local newspaper                         B.a science report

C.an academic journal                     D.a textbook

 

Ad.1

West High School Bake Sale

Come and support our band and buy some delicious baked goods !

Friday, September 20th , 2:00―4:00 p.m.

In the hall by the office after school

Cookies : 25 cents each or 5 for $1

Brownies : 50 cents each or 3 for $ 1.25

Cake by the slice : $ 1

Whole cakes : $ 8

Proceeds go toward sending our band to Nationals .

 

 

Ad.2

SHIPPING AND HANDLING CHARGES

Ups or U.S. Parcel Post are the standard methods for continental U. S. shipments .

ORDER TOTAL                       GROUND                     EXPEDITED GROUND

                                                9―12 working days      4―5 working days

$ 0.00 to $ 30.00                       $ 4.50                           $ 5.50

$ 30.01 to $ 60.00                     $ 7.25                           $ 8.25

$ 60.01 to $100.00                    $ 9.50                           $ 10.50

$ 100.01 to $ 200.00                  $ 11.50                          $ 12.50

Add $ 7.00 to Ground Rates for 3 Days .

 

 

56.How much money can you save if you buy 3 brownies ?

      A.50 cents .            B.1.25 dollars .        C.75 cents .            D.25 cents .

57.Which of the following gives you the most for your money if you buy the baked goods ?

       A.4 cookies .          B.5 cookies .           C.2 brownies .        D.One slice of cake .

58.If you wish to receive an order totaling $ 90.00 within 3 days , how much would the shipping cost ?

       A.$ 10.50               B.$ 15.00               C.$ 16.50               D.$ 26.50

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