D

It’s hard to be the bearer of bad news,but most of IKEA’s print and digital fascinating shots of picturesque rooms and products are fake.Those beautiful,“natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic,adjusted and corrected until they’re picture-perfect.

Martin Enthed,IT manager for IKEA’s in-house communications agency,revealed,“In 2012,12 per cent of its product and concept images was CGI-rendered,increasing to 25 per cent in 2013.Since then,that percentage of rendered images appearing in the company’s catalogue and online has tripled.75 per cent of the furniture company’s product images today are created by computers.”

It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would cancel photoshoots in favor of computer-generated imagery(CGI).

Enthed said IKEA began shifting equipment in 2009 when company officials called in his team and said they weren’t pleased with some previous photos and CG images.

“So we looked at all the images they said weren’t good and the two of three they said were great,and the ones they didn’t like were photography and the good ones were all CG,”Enthed said.“Now we only talk about a good or bad image - not what technique created it.”

It’s a not-so-secret strategy used by top companies specializing in home and furniture design,though many consumers remain oblivious.

The company claims the shift is another way to reduce its environmental footprint,saying constructing digital files produces less waste.It also helps the home furnishing empire’s pocketbooks.

1.What directly led IKEA to adopt CGI on a larger scale?

A.The convenience of high technology.

B.Company officials’ reaction to works.

C.The change in the concept of management

D.Development of environmental awareness.

2.According to the passage,the advantage of the shift is that IKEA can

A.expand into another field

B.increase its financial benefits

C.win more support of consumers

D.produce more furniture of high quality

3.The underlined word “oblivious” in paragraph 6 means “ ”.

A.unaware B.calm

C.conservative D.disturbed

4.It can be concluded from the passage that

A.IKEA should be punished because of fake photos

B.IKEA set a good example as the furniture giant

C.IKEA adjusted strategies to answer its need

D.IKEA has a pioneering spirit in promotion

When travelers think of an Adriatic cruise, scenes of Venice, Italy—its canals, bridges, piazzas, and stunning architecture—come to mind. It's one of the most popular cruise destinations in Europe. And for many, the sail-away from Venice, through its Giudecca Canal, is an awe-inspiring experience.

Venice may be known as La Serenissima, or "the most peaceful," which, however, isn't entirely accurate these days. Venetians have been increasingly concerned about the impact of tourism and the potential for an environmental disaster off its shoreline due to the number of cruise ships that enter and exit its lagoon(泻湖).

That's why earlier last month, Venice announced a new policy to forbid the transit(穿越) of cruise ships to the city via the Giudecca Canal. It's not that the city wants to shun the cruise industry altogether: It simply wants to force traffic further away from the landmarks along the shoreline. City officials say that most ships will now transit the Contorta Sant'Angelo Canal.

Additionally, the city is clamping down on the size of ships that can visit Venice, as well as the total number of ships that call on it on a daily basis. As of January 2014, Venice plans to reduce the visitations of larger ships (those that are 40,000 tons or heavier) by 20 percent. This effectively caps the number of ships that can enter per day to five. In November, ships heavier than 96,000 tons will not be allowed to enter Guidecca Canal at all.

How the city plans to carry out the new five-ships-per-day rule remains to be seen and have yet to be announced. Which ships will be allowed passage? Will it be first-come, first-served? However they proceed, cruise line executives want their passengers to know that Venice will remain a regular port of call—even if the transit to and from the city must evolve.

1.Before last month, toursits left Venice by ship through ______.

A. the Giudecca Canal

B. La Serenissima

C. the Contorta Sant'Angelo Canal

D. the Adriatic Sea

2.The new policy was issued in order to_____________.

A. stress the accuracy of Venice's fame for peace

B. reduce the damage to Venice's environment

C. depend less on the crusie industry

D. limit the number of tourists

3.It can be learned from the passage that _____________.

A. People in Venice are complaining about the toursits' behaviors.

B. Venetians are often bothered by noise and pollution.

C. The city government has announced the concrete ways to carry out the new five-ships-per-day rule.

D. The new policy will not discourage the tourism from developing.

4.What does the underlined phrase "clapming down on" mean?

A. limiting B. abandoning

C. banning D. punishing

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