A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to SampleTrend’s central London store can try anything on it 题目和参考答案——青夏教育精英家教网—

题目内容

A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain. From tomorrow, visitors to SampleTrend’s central London store can try anything on its shelves, and all of the products can be taken home without charge.

For an annual membership fee of £60，users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try. Known as ‘try-vertising’，the concept allows manufacturers to test products and receive consumer feedback(反馈）before launching onto the open market. It is already a sensation in Japan and now looks set to transform the fortunes of the embattled UK retail industry. If everything goes well, countries such as Germany and France will give it a try. According to new figures, stores are facing a Christmas crisis with the weakest high street trading for six months. Michael Ghosh, the founder behind SampleTrend, said, “The concept behind SampleTrend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.” The concept of in-store try-vertising is simple but effective. Businesses across all sectors from cosmetic manufacturers to beverage makers, place new products on the shelves at SampleTrend and wait for consumers to try them out.

Customers complete a short 10-point questionnaire about the product. The feedback they provide is used to make any finishing touches before the product is brought officially to market. The SampleTrend store stocks everything from cosmetics, food and drink, and household goods. Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset— a particularly appealing prospect for new businesses.

1.The most attractive part of the idea for customers is that_____.

A. they only pay £60 for a life-long membership

B. they can help to make the products better

C. it won’t take much time to finish the questionnaire

D. they can take things home without paying for them

2.The idea of ‘try-vertising’ originates from_____.

A. Germany B. Britain C. Japan D. France

3.The purpose of ‘try-vertising’ is to_____.

A. get feedback for their new products

B. sell more products at Christmas time

C. encourage people to buy more products

D. give customers free products as gifts

4.What does Michael Ghosh think of this business idea?

A. Puzzling. B. Unpractical.

C. Promising. D. Surprising.

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相关题目

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

How to Care for Your Ears?

Ears not only let us hear, but they also play a role in maintaining our balance, which is vital to our ability to function in daily life. Yet, we ignore them. We can’t even see our ears, except in a mirror. We take for granted what they do for us day in and day out－until we notice something’s wrong, such as when an earache strikes or when we start having to ask people to repeat what they say. 1.

◆ Clean your ear with a washcloth－covered finger only.

Never put anything inside your ear canal, including cotton swabs (药签). 2.

◆ Leave earwax(耳垢) alone.

Wax is your ear’s way of eliminating(消除) anything foreign that gets into the ear canal. 3. If you find you have too much earwax, use a few drops of earwax remover(去除剂) in the canal. After a few minutes, wash the ear with warm water.

◆ Avoid noisy places.

Rock concerts and construction sites are just a few places that frequently have noise levels that can damage hearing. Any place where you have to shout to be heard should be avoided.

◆4.

Be careful not to play MP3 too loud, especially if using earphone.

◆Be careful with illness and medications.

Respiratory (呼吸的) illnesses should be treated to avoid their spread to the ears. Certain medications can damage hearing, so follow the directions carefully before taking them.

See your doctor if you suffer from sudden hearing loss or hear noises in your head. 【小题5

A. Most people don’t need to clean wax out of their ears.

B. In such case, go to see a doctor as soon as possible.

C. These can be symptoms of a serious illness which needs to be treated.

D. This article will show you how to care for your ears.

E. Turn the volume(音量)down

F. Avoid using earphones while listening to MP3.

G. Your ear canal is very narrow, and a swab can damage it.

“Our aim is to take our art to the world and make people understand what it is to move,” said David Belle, the founder of parkour ( also called free running－a kind of extreme sport).

Do you love running? It is a good exercise, yet many people find it boring. But what if making your morning jog a creative one? Like jumping from walls and over gaps, and ground rolls? Just like the James Bond in the movie Casino Royale? Bond jumps down from a roof to a windowsill and then runs several blocks over obstacles on the way. It is just because of Bond’s wonderful performances that the sport has become popular worldwide.

Yes, that’s parkour, an extreme street sport aimed at moving from one point to another as quickly as possible, getting over all the obstacles in the path using only the abilities of the human body. Parkour is considered an extreme sport. As its participants dash around a city, they may jump over fences, run up walls and even move from rooftop to rooftop.

Parkour can be just as exciting and charming as it sounds, but its participants see parkour much more than that.

Overcoming all the obstacles on the course and in life is part of the philosophy(理念) behind parkour. This is the same as life. You must determine your destination, go straight, jump over all the barriers as if in parkour and never fall back from them in your life, to reach the destination successfully. A parkour lover said, “I love parkour because its philosophy has become my life, my way to do everything.”

Another philosophy we’ve learnt from parkour is freedom. It can be done by anyone, at any time, anywhere in the world. It is a kind of expression of trust in yourself that you earn energy and confidence.

1.Parkour has become popular throughout the world because of .

A. the film, Casino Royale

B. its founder, David Belle

C. its risks and tricks

D. the varieties of participants

2.The underlined word “obstacles” in Paragraph 2 is closest in meaning to“ ”.

A. streets B. objects C. roofs D. barriers

3.Which of the following is true of parkour?

A. It challenges human abilities.

B. It is a good but boring sport.

C. It needs special training.

D. It is a team sport.

4.Which of the following is the philosophy of parkour?

A. Sports and extremes.

B. Excitement and popularity.

C. Dreams and success.

D. Determination and freedom.

七选五

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，选项中有两项为多余选项。

All over the world people enjoy sports. Sports help to keep people healthy and happy, and to live longer.

1. They buy tickets or turn on their TVs to watch the games. Often they get very excited when their player or team wins.

2. Football, for example, has spread around the world. Swimming is popular in all countries near the sea or in those with many rivers. What fun it is to jump into a pool or lake, whether in China, Egypt or Italy! 3. Think how many lovers to skate or ski in Japan, Norway or Canada.

Some sports or game go back thousands of years, like running or jumping. Chinese wushu, for example, has a very long history. But basketball and volleyball are rather new. Neither one is a hundred years old yet. 4.Water-skiing is one of the newest in the family of sports.

People from different countries may not be able to understand each other, but after a game together they often become good friends. 5. One learns to fight hard but fight fair, to win without pride and to lose with grace.

A. And think of people in cold countries.

B. Sports help to train a person’s character.

C. Not a few people participate in different sports competitions themselves.

D. Many people like to watch others play games.

E. People aren’t inventing new sports or games.

F. Some sports are so interesting that people everywhere take part in them.

G. People are inventing new sports or games all the time.

阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。

1.__(base) on recent researches， distance learning is slowly proving as _2. (value)as the traditional campus-based form．It is a fixed truth that this form of learning is 3. the increase．Moreover, both students and teachers have expressed their 4. (happy)with these courses．The best part of distance learning courses is their flexible format．Students can continue to work and study at the same time without any kind of difficulty．You will __5.__ (provide)with the facilities of a virtual(虚拟的)classroom and a virtual campus．Anyone 6. wants to upgrade their professional knowledge to a new level can apply for these courses．With an online study format，the tests and notes can be 7. (access)with just a mouse click from your home computer．However, a student8. (attend)an online course must take the time management 9. (serious)．Every online student must keep 10. in mind that proper management of time and study schedule is the key towards success in this format．

完形填空

阅读下面短文，从短文后各题所给的四个选项（A, B, C, D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。

Life was hard, and Cam was broke as he had lost his job as a DJ. He had no cash on him but a brand-new dollar bill with all the autographs(亲笔签名)of the Opry stars, which he ___ ___ carefully and carried with him always.

One morning, he saw a young man _____quietly in an old yellow Dodge in the parking lot. Cam waved to him and drove away. When he went back to the parking lot that night, he noticed the car again, parked in the ______space. This car had not moved.

The next morning, as Cam walked near the car, the man______his window down, ______ himself and said he had been in his car for days with no money or food. Then, very ______, the man asked if he might borrow a dollar for a snack to get him by until the next day. Cam explained his ______ that he didn't have a dollar to lend him. He walked to his car, wishing he could have ______ him.

Then Cam suddenly ______ his Grand Ole Opry dollar. He ______ with his conscience（良心） a minute or two, pulled his wallet out and ______ the bill. Then he walked back to the man and gave him his ______dollar, “Somebody has ______ all over this,” the man said, but he didn't notice that the writing was dozens of ______. He took the bill.

That very morning when Cam was back home trying not to ______what he had done, things began to happen. The phone rang; a recording studio wanted him to do a commercial that paid $ 500, which _____ like a million. In the next few days more ______ came to him out of nowhere. Good things kept coming _____.

Cam ______ saw the man in the old yellow Dodge again. But whether the guy was a ______or an angel doesn't matter.

1.A. possessed B. guarded C. worried D. held

2.A. begging B. crying C. sitting D. singing

3.A. same B. right C. proper D. wrong

4.A. turned B. pushedC. rolled D. opened

5.A. introducedB. explained C. praised D. told

6.A. warmly B. merrily C. rudely D. hesitantly

7.A. job B. situation C. car D. hobby

8.A. saved B. forgotten C. helped D. missed

9.A. discovered B. rememberedC. found D. saw

10.A. thought B. considered C. searched D. struggled

11.A. touched B. dropped C. smelled D. studied

12.A. big B. only C. small D. nice

13.A. written B. drawn C. paintedD. damaged

14.A. lines B. signaturesC. words D. pictures

15.A. lie in B. stick to C. think aboutD. rely on

16.A. sounded B. looked C. seemedD. became

17.A. news B. phones C. opportunitiesD. messages

18.A. finallyB. steadily C. quickly D. slowly

19.A. never B. just C. yet D. still

20.A. driverB. painter C. helper D. beggar

单词拼写

1.When choosing imported goods, people are ____ (困惑) about all the different labels on them.

2.In the students’ eyes, Miss Liu who teaches them English is a(n) ____(合格的) teacher.

3.The guide ____ (警告) us that it was not a good idea to go out at night when we were traveling there.

4.As a ____ (志愿者), I am willing to help people who live in poor villages.

5.With my mother’s kind words, I am always filled with strength and ____ (勇气).

6.It’s said that the writer has written all his experiences in this book, so it is ____ (值得的) to read it.

7.No matter what happens in the future, he will not give up his ____ (志向) to be a doctor.

8.He managed to finish the work in time ____ (尽管) his lack of experience.

9.Diana is a ____ (体贴的) boss who is always willing to help.

10.He is still _________ (犹豫) about whether to join the club.

A grand banquet was held by Elizabeth II ____ President Xi’s state visit to the UK.

A. in terms of B. in honor of

C. in favor of D. in place of

书面表达

假定你是李华，你将参加校学生会组织的演讲比赛，你想请你的英语老师去听你的演讲。

请你用英语写一封邀请信。内容包括：

1．邀请老师的原因：你希望英语老师能给你一些建议；

2．比赛时间和地点：下周四下午2:30，校大礼堂；

3．演讲比赛人数：12人。

注意：

1．词数100左右；

2．可适当增加细节，以使行文连贯；

3．信的开头与结尾已为你拟好，不计人总词数。

4．参考词汇：大礼堂auditorium

Dear Mr. Hu．

I'm Li Hua.

Best wishes!

Yours．

Li Hua

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