题目内容

 

Billboard

May 30-June 5, University of Waterloo

Wednesday, May 30

Gloria Steinem, author of “Revolution From Within” will discuss her book. 8 p.m. Public Library Park Branch. Further information: Susan Smith, 824-4120. ext. 2896.

Thursday May 31

  Noon hour concert at Art Centre Music Hall featuring chamber music; Jana Skareski, composer. 12 : 30 p.m. Admission free.

  Archeology Open House at WLU. Displays of photographs and objects from Africa, Southwest Asia, the Old and New World; the university’s permanent collection. 10 a.m. to 4 p.m.  Archeology rooms, 202 Regina St. Exhibit continues until June 6.

Friday, June 1

Noon hour discussion with Arthur Read, Dean of Arts and Science, WI.U.

Topic: “Universities in the 2000’s”. Public Library Mairt Branch. Details: 743-0271. Food and drinks available.

Saturday, June 2

Arts Lecture Series with Dr. Mary Malone, Religious Studies, St. Jerome’s College.

Topic: “Woman and Religion”. 9 : 30 a.m. Humanities Theatre. Details: 884-8110.

Chamber Music Concert at WLU performed by music students of WLU. 8 p. m. Art Centre Music Hall. Admission: $ 6 adults; seniors and WLU students and staff member $ 3; High school and primary pupils, free.

Sunday, June 3

University of Waterloo 2001 Campus Day featuring Chemistry Magic Show, animal show, fashion show, square dancing and more. 9 a.m. to 5 p.m. Biology & Chemistry Block, WLU Campus. Further details: 824-4120, ext. 8366.

Monday, June 4

Slide/Video Presentation featuring Hong Kong, Macao and Singapore. Sponsored by International Graduate Students Committee (IGSC). All graduates welcome; free. 5 : 00~8 : 00 p.m. Humanities Theatre. Free snacks provided.

Tuesday, June 5

Quick Questions. Drop in to see Ms. Barb Riley, who can answer your brief career or job-related questions. 1 to 4 p. m. Career Services. Public Library Main Branch: For information call ext. 3001.

84.  Rosa’s parents are both WLU professors. They are going to see Rosa perform on Saturday evening together with her grandpa and her 15-year-old sister. How much will the family pay for the tickets?

A. $12.            B. $18.           C. $15.           D. $9.

1.

Nick is eager to find a good job after graduation. From whom can he get some information?

A. Gloria Steinem.                   

B. Ms. Barb Riley.

C.  Jana Skareski.                    

D. Arthur Read or Mary Malone.

2.

 When are you likely to meet quite a few graduates of Waterloo University?

A. 5:00~8:00 p.m., Monday.            

B. 9:30 a.m., June 2.

C. 10 a.m. to 4 p.m., Thursday.          

D. 12:00~1:00, June 1.

3.

 If you are interested in all the activities and lectures at weekend, how many places can you go at most?

A. 2.               B. 3.             C. 4.             D. 5.

 

 

【答案】

 

1.D

2.B

3.A

4.B

【解析】 略

 

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Long bus rides are like television shows. They have a beginning,a middle,and an endwith commercials （商业广告） thrown in every three or four minutes. The commercials are unavoidable. They happen whether you want them or not. Every couple of minutes a billboard glides by outside the bus window. "Buy Super Clean Toothpaste.""Drink Good Wet Root Beer.""Fill up with Pacific Gas."Only if you sleep,which is equal to turning the television set off,are you spared the unending cry of "You Need It! Buy It Now!"

The beginning of the ride is comfortable and somewhat exciting,even if you’ve traveled that way before. Usually some things have changednew houses,new buildings,sometimes even a new road. The bus driver has a style of driving and it’s fun to try to figure it out the first hour or so. If the driver is particularly reckless （鲁莽的） or daring,the ride can be as thrilling （惊心动魄的） as a suspense story. Will the driver pass the truck in time? Will the driver move into the right?or the left?hand lane? After a while,of course,the excitement dies down. Sleeping for a while helps pass the middle hours of the ride. Food always makes bus rides more interesting. But you’ve got to be careful of what kind of food you eat. Too much salty food can make you very thirsty between stops.

The end of the ride is somewhat like the beginning. You know it will soon be over and there’s a kind of expectation and excitement in that. The seat of course,has become harder as the hours have passed. By now you’ve sat with your legs crossed,with your hands in your lap,with your hands on the armrestseven with your hands crossed behind your head. The end comes just at no more ways to sit.

According to the passage,what do the passengers usually see when they are on a long bus trip?

A.Buses on the road.                B.Films on television.

C.Advertisements on the billboards.    D.Gas stations.

What is the purpose of this passage?

A.To give the writer’s opinion about long bus trips.

B.To persuade you to take a long bus trip.

C.To explain how bus trips and television shows differ.

D.To describe the billboards along the road.

The writer of this passage would probably favor .

A.bus drivers who aren’t reckless      B.driving alone

C.a television set on the bus          D.no billboards along the road

The writer feels long bus rides are like TV shows because .

A.the commercials both on TV shows and on billboards along the road are fun

B.they both have a beginning,a middle,and an end,with commercials in between

C.the drivers are always reckless on TV shows just as they are on buses

D.both traveling and watching TV are not exciting.

The writer thinks that the end of the ride is somewhat like the beginning because both are .

A.exciting    B.comfortable    C.tiring    D.boring

According to legend, the Bridge of Sighs in Venice, Italy, which connects the Palazzo Ducale to an ancient prison, got its name because the walk across it gave prisoners on their way to jail a final chance to appreciate the beauty of the city.
The view from the bridge today, however, is more likely to be of a giant billboard selling Bulgari or Coca – cola. Beyond the billboards, monuments are being restored. The money comes from advertising profits.
But when the Coke billboards went up this summer on buildings near the Piazza San Marco, which is at the historic heart of Venice, there was a public debate.
“We can’t commercialize everything,” said Alessandra Mottola Molfino, a Venetian. “The lesson that goes out is that a price is for everything.”
“We couldn’t stay quiet,” said Maria Camilla Bianchini d’Alberigo, president of a heritage protection association. “Too much is too much.”
There needed to be rules, she added, rules that prevent the advertising billboards clashing (冲突) with the monuments of the city.
City of officials, however, argue that without these ads, the city could not afford to maintain its heritage. Many have been damaged by centuries of wear and are even a threat to public safety.
“I can’t turn down the image of bottle when there are pieces of the Palazzo Ducale falling to the ground,” said Renata Codello, a Cultrue Ministry official.
The Culture Minister has a budget of about $ 47 million (315 million yuan) for restoration of monuments, but Italy has a rich architectural heritage, and funds are always tight．Of that amount,
$ 1.8 million was given to the entire Vector region,  which includes Venice．
Two years ago, the city signed an agreement with the Dotter Group, a company responsible for the restoration of the Bridge of Sighs and the Palazzo Ducale．It allows it to sell ad space．
But there is a condition in the agreement: The ads should not offend public taste,
In August, Venice banned US actress Julianne Moore's Bulgrari ad from a billboard in the Piazza San Marco．
The photo shows a naked Moore covered with lion cubs, handbags and jewelry, Mayor Giorgio Orsoni called the image too racy (猥亵) and unsuitable for the Piazza San Marco．
"I take account of the fact that Venice is part of the real world… but we cannot accept these Hollywood-style images．There arc intelligent sponsors, and we need to come up with advertising that suits Venice, not Times Square," he said in a speech．
【小题1】The article is mainly about        in Venice

A．restoration of cultural heritage
B．widespread commercialization
C．the conflict between ads and cultural heritage
D．the difficulty of restoring monuments
【小题2】In the first paragraph, the beautiful view from the Bridge of Sighs is mentioned to      .
A．introduce other monuments of the ancient city
B．show how much many ancient structures need restoring
C．indicate that the view is blocked by huge ads
D．create interest in the famous city
【小题3】From the article we can conclude that Rcnata Codello        the advertising．
A．is in favor ofB．is worried about
C．objects to D．doesn't mind
【小题4】Why do many Venetians complain about the ads?
A．They are intolerant of commercialization．
B．They feel the ads are damaging the city．
C．The ads are usually racy and in an American style．
D．The ads don't present a traditional view of Venice,
【小题5】It can be inferred from the passage that
A．Hollywood stars' ads cannot go up in Venice
B．the mayor of Venice is expecting new advertising
C．the Dotter Group may stop its restoration work for lack of funds
D．people can buy Bulgaria or Coca-cola on the Bridge of Sighs

  Kevin DuBmw，the lead singer of the popular 1980s US heavy metal band Quiet Riot，has been found dead from unknown causes at his home in Los Vegas．

The body of DuBrow was discovered on Sunday afternoon，a spokeswoman for the Clark County Coroner’s Office said．An examination of his body conducted on Monday didn’t lead to a result and more related tests were scheduled to establish a cause of his death．Police proved that DuBrow’S body was found at his home after they were called together by friends and neighbors who could not find the rocker．

A Las Vegas police spokeswoman refused to say whether there were signs of violence． “I can’t even find the words to say，”Quiet Riot drummer Frankie Banali said on his Web site. “Please respect my privacy as I mourn the passing and honor the memory of my dearest friend，Kevin DuBrow.”

Founded in Los Angeles in the mid-1970s，Quiet Riot shot to the top of the Billboard charts with their 1983 album “Metal Health”．It sold more than 6 million copies and is considered by many to be the first heavy metal record to top the pop charts．The album’s sales were improved by the quartet’s monster hit “Cum Oil Feel the Noize,” featuring DuBrow’s powerhouse vocals , and the song’s video．which was played in heavy rotation on MTV．

Quiet Riot’s following albums did not sell nearly as well and DuBrow was fired from the band among the following feeling of hatred．DuBrow regrouped Quiet Riot in the 1990s and the band has played occasionally，last releasing an album in October 2006．

1. DuBrow’s body was found _________

A．on the date of his death

B．on Sunday morning

C．by his relatives

D．at his home

2. Frankie Banali’s words suggest ________ ．

A．he Was amazed at DuBrow’s death

B．he wasn’t good at expressing himself

C．he felt very sad at the moment

D．he was recalling what had happened

3. What can we learn from the passage ?

A．Quiet Riot became popular in 1970s．       B．”Metal Health”was well received in 1983．

C．Quiet Riot’s conditions became worse because of DuBrow．

D．Quiet Riot has been performing in the USA．

4. What’s the best title for the passage?

A．Quiet Riot’s Lead Singer Was Found Dead in Las Vegas．

B．DuBrow’s Death Shocked the Public．

C．Quiet Riot—a Famous Band．

D．Police Looked for DuBrow’s Death．

 

第二节信息匹配（共5小题；每小题2分，满分10分）

下面A、B、C、D、E和F分别是六个商业巨头（比尔·盖茨等）面临关键时刻所做抉择的简单介绍。56--60题是关于一个企业管理者在关键时刻要做出抉择的种种情形。阅读完后，请选出每一情形和他们抉择的相应的最佳选项。选项中有一项是多余的。请将答案填涂在答题卡上标号为56—60的相应位置上。

A  In 1968, H. Wayne Huizenga teamed with a partner to create a nationwide company for waste collection, a business traditionally made up of small, local companies. The new company, Waste Management, Inc., became the foundation of his fortune.

B  While attending Harvard University in 1975, Bill Gates teamed with Paul Allen to develop a version of the BASIC programming language for the Altair 8800, the first personal computer. They licensed the software to the manufacturer of the Altair and formed Microsoft ( originally Micro-soft ) to develop versions of BASIC for other computer companies. Gates decided to drop out ( 退学 ) of Harvard in his junior year to devote his time to Microsoft.

C  In 1963, Ted Turner took over his family billboard-advertising business. In 1970 he bought a failing UHF(ultrahigh frequency) television station in Atlanta, Georgia, and by 1975 Turner had transformed it into the first “superstation”—WTBS, by transmitting ( 传送 ) low-cost sports and entertainment programs via satellite to cable systems throughout the country.

D  In 1986, Oprah Winfrey formed Harpo Productions to produce her own show and other projects. With distribution rights（销售权）to her shows, Winfrey used profits to expand her business activities. By 1998 Winfrey was worth $675 million.

E  Microsoft founder Bill Gates planned to give away almost all of his vast fortune, largely to the cause of global health. Having already the Bill & Melinda Gates Foundation with $ 24 billion to address global health issues, Gates said that eventually his entire fortune would be put towards the cause except “a few percent left for the kids.”

F  Amazon. com founder Jeff Bezos grew interested in online retailing(零售业) in 1994 while working as a business analyst in New York City. After researching the success of different mail-order companies Bezos decided that books were the perfect product to see via the Internet. That year he left New York to establish his new company in Seattle, chosen for its being near to major book wholesalers and the advanced high-tech industry. In July 1995 Amazon. com developed its Web site, and has since expanded to offer many other retail products in addition to books.

（  ）56. You run a billboard advertising business you inherited(继承) from your father, and you are looking to expand in new directions. What do you do?

（  ） 57. You are a successful talk-show host, and have just achieved national recognition（认可）. You want more control over your show, and a greater share of its profits. What do you do?

（  ）58. You are still in college, but together with a friend you have established a software company that deals with major corporations. What do you do?

（  ）59. You are a successful business analyst, and come to think that the mail-order business model could be adapted to online book sales. What do you do?

（  ）60. You own several highly profitable waste-collection routes. The government has recently issued the Solid Waste Disposal Act, increasing standards of hygiene(卫生)in waste disposal. What do you do?

 

Long bus rides are like television shows. They have a beginning, a middle, and an end with commercials thrown in every three or four minutes. The commercials are unavoidable. They happen whether you want them or not. Every couple of minutes a billboard glides by outside the bus window. "Buy Super Clean Toothpaste.” Drink Good Wet Root Beer.” Fill up with Pacific Gas.” Only if you sleep, which is equal to turning the television set off, are you spared the unending cry of "You Need It! Buy It Now!"

The beginning of the ride is comfortable and somewhat exciting, even if you’ve traveled that way before. Usually some things have changed new houses, new buildings, sometimes even a new road. The bus driver has a style of driving and it’s fun to try to figure it out the first hour or so. If the driver is particularly reckless （鲁莽的） or daring, the ride can be as thrilling （惊心动魄的） as a suspense story. Will the driver pass the truck in time? Will the driver move into the right or the left hand lane? After a while, of course, the excitement dies down. Sleeping for a while helps pass the middle hours of the ride. Food always makes bus rides more interesting. But you’ve got to be careful of what kind of food you eat. Too much salty food can make you very thirsty between stops.

The end of the ride is somewhat like the beginning. You know it will soon be over and there’s a kind of expectation and excitement in that. The seat of course, has become harder as the hours have passed. By now you’ve sat with your legs crossed, with your hands in your lap, with your hands on the armrests even with your hands crossed behind your head. The end comes just at no more ways to sit.

 

1.According to the passage, what do the passengers usually see when they are on a long bus trip?

A. Buses on the road.                B. Films on television.

C. Advertisements on the billboards.    D. Gas stations.

2.What is the purpose of this passage?

A. To give the writer’s opinion about long bus trips.

B. To persuade you to take a long bus trip.

C. To explain how bus trips and television shows differ.

D. To describe the billboards along the road.

3.The writer of this passage would probably favor         .

A. bus drivers who aren’t reckless      B. driving alone

C. a television set on the bus          D. no billboards along the road

4.The writer feels long bus rides are like TV shows because           .

A. the commercials both on TV shows and on billboards along the road are fun

B. they both have a beginning, a middle, and an end, with commercials in between

C. the drivers are always reckless on TV shows just as they are on buses

D. both traveling and watching TV are not exciting.

5.The writer thinks that the end of the ride is somewhat like the beginning because both are .

A.exciting    B.comfortable    C.tiring    D.boring

 

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