题目内容

When you do business online, remember one of the most important factors in online success is list building. No matter what goals you’re seeking with your online activities, building a good contact list is vital for a successful outcome. List building plays a major role in developing good relationships with your site’s customers, and visitors. It can be used to get more sales for your site or business. For these reasons contact building should be high on your list when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements. To be really successful, your list building must combine these two key elements. Without these you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand these two factors in your list building.

Value－It should offer important information, quality content, special deals / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.

Subscribers (订户) must benefit from joining your list. If you’re building a list, just write down all the benefits someone would receive from joining your site or list, including receiving important information, getting special valuable content, receiving special deals / discounts, getting training videos and getting timely announcements or news. Don’t forget there may also be a psychological reason for joining your list－many people like being part of a group or membership site. It’s human nature. Everybody likes to feel included.

Free whatever you offer－make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, e-books, discounts, prizes... everybody loves a free gift. Just make them an offer they can’t refuse. This has more to do with the nature of your gift and the kind of contacts you’re building－giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops... will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to combine the free element correctly. In addition, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling.

 

 

 

1.factor/aspect

2.Reasons

3.influence/effect/impact

4.business

5.easily/quickly

6.build

7.necessary/vital/important

8.remember

9.offer/give/send

10.Besides/Additionally/Moreover/Furthermore

【解析】

试题分析：考查学生对文中内容的总结概括、同义词转换、词义复现的能力。

1.同义转换。列名单在发展良好的关系中起着重要的作用。原文：List building plays a major role in developing good relationships。根据句意，故填factor/aspect。

2.总结概括。A good contact list is vital for a successful outcome.原文：一个好的联系人列表中的一个成功的结果至关重要。这很显然是一个“原因”。故填Reasons。

3.总结概括。列名单对于发展网站的客户和拜访者起着重要作用，它可以让你的网站或企业销售更多。原文：List building plays a major role in developing good relationships with your site’s customers, and visitors. It can be used to get more sales for your site or business.故填influence/effect/impact

4.总结概括。列名单让你更容易更快发展网站在线业务。原文：list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements.故填business。

5.同义转换。没有这些，你可能会发现创建你的联系列表困难而且业务进展缓慢。列名单让你更方便更快进行商业业务。换句话说就是列名单能够让你进行在线业务更加容易更快。原文：Without these you will probably find building your contact list difficult and slow going .So it is worth your while to fully understand these two factors in your list building 故填easily/quickly。

6.总结概括。没有这些，你可能会发现创建你的联系列表困难而且业务进展缓慢。原文：Without these you will probably find building your contact list difficult and slow going.故填build。

7.总结概括。价格提供内容质量，特价/折扣等重要信息，更重要的是，它应该能够在列表的学科领域的专家提供了一个宝贵的关系或联系。原文：It should offer important information, quality content, special deals / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.故填necessary/vital/important。

8.总结概括。人们喜欢被包括一个组的成员在内是人天性。原文：It’s human nature. Everybody likes to feel included. 故填remember。

9.词义复现。提供客户想要的东西——确定是免费的。原文：Free whatever you offer－make sure it is Free.故填offer/give/send。

10.同义词转换。此外，赠送一些免费的东西第一步是开始你和用户持续的关系。原文：In addition, giving away something free is the first step in starting an ongoing relationship with your subscribers. In addition含义同故Besides/Additionally/Moreover/Furthermore相同。故填Besides/Additionally/Moreover/Furthermore。

考点：总结概括、同义词转换、词义复现

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Though Chinese is older than English, English is spoken by many people around the world every day. English speakers are always making new words and we should be able to know where most words come from.

Sometimes, however, no one may really knows where a word comes from. Did you ever think about why hamburgers are called hamburgers, especially when they are not made with ham? About a hundred years ago, some men went to America from Europe. They came from a big city in Germany called Hamburg.

They did not speak good English, but they ate good food. When some American saw them eating round pieces of beef, they asked the Germans what it was. The Germans did not understand the question and answered, “We came from Hamburg.” One of these Americans owned a restaurant, and had an idea. He cooked some round pieces of the beef like what the man from Hamburg ate and sold in many countries around the world.

Whether this story is true or not, it certainly is interesting. Knowing why a word has a certain meaning is interesting, too. The reason may be found in any large English dictionary.

1.Hamburg is _______ .

A. a kind of food B. a city in Germany

C. the name of a village D. a round piece of beef.

2.According to the story, _______.

A. few Americans like hamburgers

B. hamburgers are made with ham

C. hamburgers are made with beef

D. hamburgers were sold all over the world about a century ago

3.According to the writer, which of the following can be found in any large English dictionary?

A. Where all the new words come from.

B. Where those Germans came from.

C.The reason why English is spoken around the world.

D.The reason why a word has a certain meaning.

4.According to the story, the word “hamburgers” comes from _______.

A. China because it has a long history

B. England because Germans don’t speak good English

C. English speakers because they always make new words.

D. The round pieces of beef those people from Hamburg brought to America.

5.From the passage, we can infer that hamburgers was first sold to the world by _______.

A.Germans B. Americans

C. Chinese D. we don’t know

 

Florence Nightingale（南丁格尔） was born in a rich family. When she was young she took lessons in music and drawing, and read great books. She also traveled a great deal with her mother and father.

As a child she felt that visiting sick people was both a duty and a pleasure. She enjoyed helping them.

At last mind was made up. “I’m going to be a nurse,” she decided.

“Nursing isn’t the right work for a lady,” her father told her.

“Then I will make it so ”, she smiled. And she went to learn nursing in Germany and France.

When she returned to England, Florence started a nursing home . During the Crimean War in 1854 she went with a group of thirty eight nurses to the front hospitals. What they saw there was terrible. Dirt and death were everywhere to be seen — and smelled. The officer there did not want any woman to tell him how to run a hospital, either. But the brave nurse went to work.

Florence used her own money and some from friends to buy clothes, beds, medicine and food for the men. Her only pay was in smiles from the lips of dying soldiers. But they were more than enough for this kind woman.

After she returned to England, she was honored for her services by Queen Victoria. But Florence said that her work had just begun. She raised money to build the Nightingale Home for Nurses in London. She also wrote a book on public health, which was printed in several countries.

Florence Nightingale died at the age of ninety, still trying to serve others through her work as a nurse. Indeed, it is because of her that we honor nurses today.

1.When she was a child, Florence ________.

A. loved to travel very much

B. knew what her duty in life was

C. loved to help the sick people

D. want to learn music and drawing in the future

2.What made Florence make up her mind to become a nurse？

A. Her father’s support.

B. Her desire to help the sick.

C. Her education in Germany and France.

D. Her knowledge from reading great books.

3.During the Crimean War in 1854, Florence served in the front hospital where ____.

A. she earned a little money

B. work was very difficult

C. few soldiers died because of her work

D. she didn’t have enough food or clothes

4. Why was Florence honored by Queen Victoria？

A. She built the Nightingale Home for Nurses.

B. She wrote a book on public health.

C. She worked as a nurse all her life.

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A. the life story of a famous woman

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The spokesman didn’t make clear why the president failed to attend the conference.

A．this. B．that. C．it. D．what.

 

I could hardly wait to tell Jim the good news but I had to before I could speak.

A．set down. B．give in C．come up D．calm down

 

The New York Times published an article recently that shows great regret for the “death of conversation”. It suggests that while technology such as cell phones, e?mails, and Internet posting makes us feel more ____ than ever, they're also driving us ____ from people around us.

Users get final connectivity ____ the price of ____ face?to?face conversation. Sherry Turkle, author of the article in The New York Times says people are ____ to a different way of being “alone together”．

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1.A. received B．shared C．connected D．respected

2.A. off B．back C．away D．down

3.A. beyond B．at C．for D．above

4.A. having B．risking C．sacrificing D．sharing

5.A. related B．committed C．devoted D．accustomed

6.A. sending B．getting C．reading D．taking

7.A. change B．exchange C．deliver D．raise

8.A. So B．And C．Or D．But

9.A. indicate B．replace C．cover D．involve

10.A. conversation B．computer C．party D．Internet

11.A. abandoning B．joining C．burying D．attaching

12.A. interviewing B．introducing C．knowing D．meeting

13.A. feeling B．concept C．fact D．truth

14.A. colorful B．interesting C．real D．meaningful

15.A. worry B．care C．ask D．debate

16.A. there B．out C．down D．in

17.A. Therefore B．Altogether C．Instead D．However

18.A.information B．space C．contact D．management

19.A. from B．of C．behind D．under

20.A. approach B．source C．result D．excuse

 

_______I think it good for you to try the new position, never_______ more responsibilities than you can handle.

A. Since; burst into B. While; take on

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2.Which is NOT the key to success that successful people share?

A. Taking responsibility for their life.

B. Never giving up easily.

C. Having a goal in life.

D. Controlling things in life.

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