题目内容
5.A company's logo (徽标) is a recognition tool for the public to link their services or products to the company.Let's have a look at the most well-known companies in the world and see how their logos have changd over the years.Microsoft
Think"Microsoft"and you might think up an image of the billionaire Bill Gates or a Windows PC,or perhaps a bold,italic typeface (粗斜体) bearing the company's name.But in the early 1970s,the founders of the company had quite a different brand image.Back then,it was all curves (曲线) and capital letters-even separating‘micro'and‘soft'into two levels.
Canon
The camera giant was founded in Japan in 1934as Kwanon-named after a Buddhist goddess.The followin year it rebranded as Canon to coincide with the launch of its first ever 35mm camera.Exactly half acentury later,the company launched its first digital camera.In 2016,Canon enjoyed a 20% share of the digital camera market,more than any other brand.
McDonald's
McDonald's once had no iconic yellow‘M'.In 1940,brothers Dick ad Mac McDonald opened their McDonald's barbecue restaurant in San Bernardino,California.The logo was made up of the words:McDonald's FAMOUS BARBECUE.Ray Croc joined the business in 1955,bought the chain from them and oversaw its worldwide expansion.
Apple
The first Apple logo was created in 1976,where it featured the famous scene of how Issac Newton discovered gravity-sitting beneath an apple tree.In the same year,the logo was changed into the shape of an apple with rainbow stripes,and it took a bite out of the apple,which made it different from others.It was then further simplified into an apple image consisting of only black.Since the year 2000,the apple logo has been recognized as a monochrome (单色的) apple.
25.Back in the early 1970s,Microsoft had its logoA.
A.divided into two levels
B.in a bold,italic typeface
C.with two capital letters
D.with some curves
26.What can we learn about Apple from the text?B
A.Its logo has been changed twice at the most.
B.Its logo was linked with Newton's gravity brainsorm.
C.The color of its logo used to be only light red.
D.The logo was first invented by Newton.
27.What is the text mainly about?A
A.The logo changes of some famous brands.
B.The best suggestions for designing good logos.
C.The development of some famous companies.
D.The key to success of some famous companies.
分析 本文属于说明文阅读,作者通过这篇文章主要向我们描述了一些知名品牌的标志的变化
解答 25.A.细节理解题.根据文章Back then,it was all curves (曲线) and capital letters-even separating‘micro'and‘soft'into two levels可知上世纪七十年代早期,微软的标志划分了不同的水平;故选A.
26.B.细节理解题.根据最后一段The first Apple logo was created in 1976,where it featured the famous scene of how Issac Newton discovered gravity-sitting beneath an apple tree可知苹果的标志是联系牛顿发现的万有引力;故选B.
27.A.推理判断题.根据第一段Let's have a look at the most well-known companies in the world and see how their logos have changd over the years可知课文主要是关于一些知名品牌的标志的变化;故选A.
点评 考察学生的细节理解和推理判断能力,做细节理解题时一定要找到文章中的原句,和题干进行比较,再做出正确的选择.在做推理判断题不要以个人的主观想象代替文章的事实,要根据文章事实进行合乎逻辑的推理判断.
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