题目内容

2.不管你相信还是不相信，这是真的。

__________________，it is true.

2. Whether you believe it or not

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  Sports account for a growing amount of income made on the sales of com?mercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public,and then they have sold audiences to advertisers.

  An attraction of sport programmes for the major US media companies is that events are often held on Saturday and Sunday afternoons―the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programmes,especially among male viewers who may not watch much television at other times during the week. This means the tel?evision networks are able to sell advertising time at relatively high prices dur?ing what normally would be dead time for programming.

  Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not re?port certain sports. The people in the advertising departments of major corpo?rations realize that sports attract male viewers. They also realize that most business travellers are men and that many men make family decisions on the purchases of computers,cars and life insurance.

  Golf and tennis are special cases for television programming. These sports attract few viewers,and the ratings(收视率) are unusually low. However,the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States,including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars,business and person?al computers,and holiday trips. This is also why the networks continue to carry these programmes regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of "company cars" and computers. With such viewers,these programmes don't need high ratings to stay on the air.

6.Television sport programmes on weekend afternoons .

   A.result in more sport events

   B.get more viewers to play sports

   C.make more people interested in television

   D.bring more money to the television networks

7.Why would weekend afternoons become dead time without sport programmes?

   A.Because there would be few viewers.

   B.Because the advertisers would be off work.

   C.Because television programmes would go slowly.

   D.Because viewers would pay less for watching television.

8.In many families, men make decisions on ______, 

    A. holiday trips   B. sports viewing

   C. television shopping   D. expensive purchases

9.The ratings are not important for golf and tennis programmes because .

   A.their advertisers are carmakers

   B.their viewers are attracted by sports

   C.their advertisers target at rich people

   D.their viewers can afford expensive cars

10. What is the passage mainly about?

   A.Television ratings are determined by male viewers.

   B.Rich viewers contribute most to television companies.

   C.Sports are gaining importance in advertising on television.

   D.Commercial advertisers are the major sponsors of sport events.

W：Hi Ted,you've gotten fatter since the last time I saw you. M: Yeah,since I got married I 1.______ (put) on weight. My wife is a good cook.

W: Don't blame your wife's good 2.______ You need to start exercising again.

M：I know I should. But after I come home from work,I，m too tired to exercise. And I don't have any place to work out, 3______. . 

W: Have you thought about joining a health club?

M: I have. But they're expensive.

W: I'm a member at Spa Fitness and you 4.______ (surprise) at howinexpensive a year-long membership is. Most of the members are "normal" people 5.______ exercise for about an hour three times a week.

M：Sounds 6.______ (reason) .I mean,you look like you are in shape.

W: Well,I haven't always been this thin. 7.______ I turned 30，I started putting on weight. I was feeling fat and I didn't have any energy.

M: That's 8.______ I feel. I mean,exercise sounds like something that is going to make me feel 9.______ (much) tired.

W：But 10.______ you start on a regular exercise programme, you start feeling better immediately.

4.Everyone is supposed to __________(积极参力卩) protecting wild animals.

4.我希望随着时间的推移，她感情的创伤会痊愈。

I hope her emotional wound will heal_________ .

1.The whole parts of the machine are     (guarantee) for three years.

7.It's much easy to make friends when you have similar interests.

7.就像你在故事中写的，距离我上次在海边酒店见你已经有20年了。

As you write in the story,it has been 20 years __________________in a seaside hotel.

2.       (when) I drop in on him,he is always sitting in the yard,reading

a novel.

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