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 Sara is a famous singer reaching a wide audience,            I should also like to be.

A. what           B. that              C. which        D. whom

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The Chinese New Year is a great holiday to choose to celebrate Chinese culture with your child. Here are few fun ways to bring a bit of fun and   1   into your home through the festivities of the Chinese New Year.

1.Add a lucky red door. Red is a traditional color of   2  . It's an important part of the Chinese New Year to   3  on doing what one can to bring about good luck for the New Year. If you don't want to  4   the door red, how about wrapping it up like a present with red wrapping paper. If changing your front door's color is not workable, how about the door to your child's bedroom?

2.Eat. A huge part of most cultures is that of food and the Chinese New Year is not   5  , it's eating jiaozi at midnight on New Year's Eve, or longevity noodles on day seven of the festivities to    6  long life. The Chinese New Year celebrations mean many fancy meals that your child will   7  .

3.Create a lantern. Sara Naumann, the Guide to China Travel, shares a bit about the legend of the Lantern Festival or Yuanxiao, which occurs on the   8  day of the Chinese New Year festivities. It's a   9  that includes an emperor, a young woman who misses her family, and tricking the God of Fire. Your kids should love this story. After   10  it with them, or while reading the story, enjoy making your own paper lantern to display.

4.Give lucky money. The Guide to Mandarin Language shares that another very popular   11  during the Chinese New Year is that of the gift of red envelopes with   12  in them. These gifts are given to children and usually follow a bit of superstition(迷信) in that the money needs to be given in even amounts and never contain   13  numbers, such as four. Therefore, four dollars is not a good gift. The envelopes are also decorated with lucky symbols and New Year   14  .

5.Give a small gift. The giving of simple gifts is also an appropriate way to   15  the Chinese New Year. What better gift than that of a children's book about the Chinese New Year or the Chinese Culture.

6.Make some noise. Just like in America, the Chinese use   16  in ringing in their New Year. In the Chinese culture it began as a way to   17   away any demons(鬼) that threaten to bring a profitable and lucky New Year, but today it's also about excitement and   18  . Consider setting off a few firecrackers of your own, if allowed in your area. If not, make a cute firework picture with a bit of glitter and glue. A pretend firecracker is another great craft that could also be considered a festive way to decorate your New Year table.

7.Sing Happy Birthday to your dog. The second day of the Chinese New Year is   19  the birthday of all dogs. Why not   20  your child to throw Fido a birthday celebration? Perhaps an extra ride in the car or new chew toy is in order? I know my dog would appreciate a few extra belly rubs too.

(    ) 1. A. tradition           B. culture             C. civilization       D. habit

(    ) 2. A. wealth              B. disaster             C. belief                      D. luck

(    ) 3. A. focus                      B. accuse              C. adapt                D. mind

(    ) 4. A. boil                 B. paint                C. wash                D. purchase

(    ) 5. A. same                B. similar             C. common           D. different

(    ) 6. A. come about       B. take about         C. bring about       D. get out

(    ) 7. A. bore                 B. destroy             C. enjoy                      D. absorb

(    ) 8. A. last                  B. first                 C. second              D. next

(    ) 9. A. play                 B. story                C. novel                      D. history

(    ) 10. A. sharing           B. listening           C. reading             D. making

(    ) 11. A. invention               B. story                C. race                 D. tradition

(    ) 12. A. food                      B. clothes             C. money              D. jewels

(    ) 13. A. unclear           B. unlucky            C. unfair               D. uncertain

(    ) 14. A. wishes            B. signs                C. presents            D. happiness

(    ) 15. A. spend             B. envy                C. buy                  D. celebrate

(    ) 16. A. firecrackers     B. songs                      C. dances              D. goods

(    ) 17. A. take                      B. scare                C. get                   D. burn

(    ) 18. A. fun                B. relax                C. sleep                D. travel

(    ) 19. A. fixed              B. named              C. considered               D. marked

(    ) 20. A. order              B. accompany       C. tease                D. allow

The Chinese New Year is a great holiday to choose to celebrate Chinese culture with your child. Here are few fun ways to bring a bit of fun and   1   into your home through the festivities of the Chinese New Year.

1.Add a lucky red door. Red is a traditional color of   2  . It's an important part of the Chinese New Year to   3  on doing what one can to bring about good luck for the New Year. If you don't want to  4   the door red, how about wrapping it up like a present with red wrapping paper. If changing your front door's color is not workable, how about the door to your child's bedroom?

2.Eat. A huge part of most cultures is that of food and the Chinese New Year is not   5  , it's eating jiaozi at midnight on New Year's Eve, or longevity noodles on day seven of the festivities to    6  long life. The Chinese New Year celebrations mean many fancy meals that your child will   7  .

3.Create a lantern. Sara Naumann, the Guide to China Travel, shares a bit about the legend of the Lantern Festival or Yuanxiao, which occurs on the   8  day of the Chinese New Year festivities. It's a   9  that includes an emperor, a young woman who misses her family, and tricking the God of Fire. Your kids should love this story. After   10  it with them, or while reading the story, enjoy making your own paper lantern to display.

4.Give lucky money. The Guide to Mandarin Language shares that another very popular   11  during the Chinese New Year is that of the gift of red envelopes with   12  in them. These gifts are given to children and usually follow a bit of superstition(迷信) in that the money needs to be given in even amounts and never contain   13  numbers, such as four. Therefore, four dollars is not a good gift. The envelopes are also decorated with lucky symbols and New Year   14  .

5.Give a small gift. The giving of simple gifts is also an appropriate way to   15  the Chinese New Year. What better gift than that of a children's book about the Chinese New Year or the Chinese Culture.

6.Make some noise. Just like in America, the Chinese use   16  in ringing in their New Year. In the Chinese culture it began as a way to   17   away any demons(鬼) that threaten to bring a profitable and lucky New Year, but today it's also about excitement and   18  . Consider setting off a few firecrackers of your own, if allowed in your area. If not, make a cute firework picture with a bit of glitter and glue. A pretend firecracker is another great craft that could also be considered a festive way to decorate your New Year table.

7.Sing Happy Birthday to your dog. The second day of the Chinese New Year is   19  the birthday of all dogs. Why not   20  your child to throw Fido a birthday celebration? Perhaps an extra ride in the car or new chew toy is in order? I know my dog would appreciate a few extra belly rubs too.

(    ) 1. A. tradition           B. culture             C. civilization       D. habit

(    ) 2. A. wealth              B. disaster             C. belief                      D. luck

(    ) 3. A. focus                      B. accuse              C. adapt               D. mind

(    ) 4. A. boil                 B. paint               C. wash               D. purchase

(    ) 5. A. same               B. similar             C. common           D. different

(    ) 6. A. come about       B. take about        C. bring about       D. get out

(    ) 7. A. bore                 B. destroy             C. enjoy                      D. absorb

(    ) 8. A. last                  B. first                 C. second              D. next

(    ) 9. A. play                 B. story               C. novel                      D. history

(    ) 10. A. sharing           B. listening           C. reading             D. making

(    ) 11. A. invention               B. story               C. race                 D. tradition

(    ) 12. A. food                      B. clothes             C. money              D. jewels

(    ) 13. A. unclear           B. unlucky            C. unfair               D. uncertain

(    ) 14. A. wishes            B. signs               C. presents            D. happiness

(    ) 15. A. spend             B. envy               C. buy                  D. celebrate

(    ) 16. A. firecrackers     B. songs                      C. dances              D. goods

(    ) 17. A. take                      B. scare               C. get                   D. burn

(    ) 18. A. fun               B. relax               C. sleep               D. travel

(    ) 19. A. fixed              B. named              C. considered               D. marked

(    ) 20. A. order              B. accompany       C. tease               D. Allow

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

 “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price    B. be heard by people around

C. be admired by other shoppers    D. decide on buying the sweater

Lorenzo Bertolla is __________.

A. a very popular male singer         B. an advertising agency

C. a clothing company in Rome      D. the brand name of a sweater

Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text?

 A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                   D. Undercover Marketing

Pacing and Pausing

Sara tried to befriend her old friend Steve's new wife, but Betty never seemed to have anything to say. While Sara felt Betty didn't hold up her end of the conversation, Betty complained to Steve that Sara never gave her a chance to talk. The problem had to do with expectations about pacing and pausing.

Conversation is a turn-taking game. When our habits are similar, there's no problem. But if our habits are different, you may start to talk before I'm finished or fail to take your turn when I'm finished. That's what was happening with Betty and Sara.

It may not be coincidental that Betty, who expected relatively longer pauses between turns, is British, and Sara, who expected relatively shorter pauses, is American. Betty often felt interrupted by Sara. But Betty herself became an interrupter and found herself doing most of the talking when she met a visitor from Finland. And Sara had a hard time cutting in on some speakers from Latin America or Israel.

The general phenomenon, then, is that the small conversation techniques, like pacing and pausing, lead people to draw conclusions not about conversational style but about personality and abilities. These habitual differences are often the basis for dangerous stereotyping (思维定式). And these social phenomena can have very personal consequences. For example, a woman from the southwestern part of the US went to live in an eastern city to take up a job in personnel. When the Personnel Department got together for meetings, she kept searching for the right time to break in --- and never found it. Although back home she was considered outgoing and confident, in Washington she was viewed as shy and retiring. When she was evaluated at the end of the year, she was told to take a training course because of her inability to speak up.

That's why slight differences in conversational style --- tiny little things like microseconds of pause --- can have a great effect on one's life. The result in this case was a judgment of psychological problems --- even in the mind of the woman herself, who really wondered what was wrong with her and registered for assertiveness training.

1.What did Sara think of Betty when talking with her?

A.Betty was talkative.

B.Betty was an interrupter.

C.Betty did not take her turn.

D.Betty paid no attention to Sara.

2.According to the passage, who are likely to expect the shortest pauses between turns?

A.Americans.

B.Israelis.

C.The British.

D.The Finns.

3.We can learn from the passage that ______.

A.communication breakdown results from short pauses and fast pacing

B.women are unfavorably stereotyped in eastern cities of the US

C.one's inability to speak up is culturally determined sometimes

D.one should receive training to build up one's confidence

4.The underlined word "assertiveness" in the last paragraph probably means ______.

A.being willing to speak one's mind

B.being able to increase one's power

C.being ready to make one's own judgment

D.being quick to express one's ideas confidently

 

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