No one would be willing to pay one-third of the price for the packaging or wrapping of what he or she purchases. But over-packaging has become a disease that leads to an 50 waste of resources and 51 e 题目和参考答案——青夏教育精英家教网—

题目内容

No one would be willing to pay one-third of the price for the packaging or wrapping of what he or she purchases. But over-packaging has become a disease that leads to an __50__ waste of resources and __51__ environmental pollution.

The wasted packaging materials are __52__ to be worth about 280 billion yuan annually. And such packages and wrappings thrown away by customers __53__ up half of the volume of solid waste in cities. __54__, it is high time that regulations were __55__ to stop enterprises from spending too much on unnecessary packaging and wrapping.

To produce paper packaging or wrapping, many more trees have to be cut down. Over-packaging also limits the interest of consumers when they have to spend quite a high percentage on something that they will have to throw into the dustbin. The simple truth is that the more a producer spends on packaging, the __56__ the products it sells will be.

Product packaging and wrapping used to be very simple 30 years ago. "Shabby" was the word many had used to __57__ the way Chinese products were packaged. And shabby packaging was blamed for making Chinese products __58__ in the international market.

It is __59__ to pay enough attention to packaging or wrapping products in such a manner that they can be __60__ to customers' eyes. But that does not definitely justify that packaging should even outshine what is inside.

In the Chinese proverb, “maidu huanzhu,” the buyer returns the pearl and just keeps the case because the __61__ is too fancy and luxurious. It not only laughs at the poor __62__ of the buyer, but also criticizes the unnecessary __63__ the seller has made in making the case. Another message from the proverb is that over-packaging helps cultivate an __64__ consuming attitude - to buy fancy-looking stuff but not what they really need.

1.A. enormous B. available C. invisible D. illegal

2.A. results from B. contributes to C. depends on D. calls for

3.A. predicted B. required C. acknowledged D. estimated

4.A. look B. hold C. make D. add

5.A. However B. Therefore C. Otherwise D. Furthermore

6.A. observed B. broken C. adopted D. forbidden

7.A. better B. more expensive C. cheaper D. more useful

8.A. recommend B. praise C. consider D. criticize

9.A. popular B. impressive C. unattractive D. qualified

10.A. ridiculous B. incredible C. unnecessary D. reasonable

11.A. accustomed B. appealing C. similar D. grateful

12.A. former B. next C. other D. latter

13.A. judgment B. eyesight C. appetite D. health

14.A. contributions B. efforts C. progress D. use

15.A. unfamiliar B. unhealthy C. unnatural D. unavoidable

【答案】

1.A

2.B

3.D

4.C

5.B

6.C

7.B

8.D

9.C

10.D

11.B

12.D

13.A

14.B

15.B

【解析】略

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Money spent o advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export at good prices is a good investment. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you

buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

Advertising does more for the good of the public than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的) -advertising would be so boring that no one would pay any atten-tion. But perhaps that is what the well-known television person wants.

In the passage, which of the following is NOT included in the advantages of advertising?

A. Getting greater fame. B. Providing more jobs. C. Raising living standards. D. Reducing newspaper cost.

The writer thinks that the well-known TV person is ________ .

A. quite right in passing his judgment on advertising

B. interested in nothing but the buyers' attention

C. correct in telling the difference between persuasion and information

D. obviously unfair in his views on advertising

There was a very special teacher who made a far-reaching difference in my life.

Fall, 1959, the first day of class at Bethesda Chevy Chase High School was about to begin. “Who”, I asked a senior, “is Mrs. McNamara, my 10^th grade English teacher?” He just 31 and said something about my being in 32 . Soon, I understood what he meant. Mrs. McNamara had a pattern of 33 that she repeated again and again. We would have a literature reading task for 34 . The next day, when we came to class, there would be two or three topics on the blackboard 35 to the homework reading. We were 36 to write an in-class essay about one of the topics. The following day, she would 37 the corrected and graded essays and each person would be called 38 to stand in front of the class and to 39 his/her essay. The class were required to criticize （评论） that essay, 40 the grade of everyone in class would be reduced.

The first time that I 41 her read-write-criticize method, I had not 42 to do the homework and had written something without knowing what it meant. 43 the extreme embarrassment I suffered, standing before my classmates, 44 myself. No one laughed at me; no one would be 45 enough, or foolish enough, to do that in Mrs. McNamara’s class. The embarrassment came from 46 and along with it came a strong 47 not to let it happen again.

Mrs. McNamara kept all of our written work in files; it was easy to see the 48 in writing that had occurred. What was not so easy to see was the inner transformation that had taken place, at least for me. What Mrs. McNamara 49 me to do was to see myself as others see me and, having done that, I could improve myself. And I 50 . Thank you, Mrs. McNamara.

31..A.nodded	B. laughed	C. apologized	D. shouted
32. A. trouble	B. sorrow	C. danger	D. anger
33. A. behaviour	B. evaluation	C. activity	D. thought
34. A. review	B. performance	C. practice	D. homework
35. A. added	B. related	C. contributed	D. compared
36. A. expected	B. persuaded	C. allowed	D. advised
37. A. collect	B. return	C. send	D. receive
38. A. on purpose	B. at first	C. by chance	D. in turn
39. A. talk through	B. hand over	C. read out	D. show off
40. A. so	B. and	C. but	D. or
41. A. tried	B. adopted	C. examined	D. experienced
42. A. undertaken	B. attempted	C. bothered	D. hesitated
43. A. Remember	B. Predict	C. Bear	D. Imagine
44. A. playing jokes on	B. making a fool of	C. setting a trap for	D. taking advantage of
45. A. brave	B. careless	C. proud	D. selfish
46. A. above	B. within	C. behind	D. below
47. A. tendency	B. preference	C. determination	D. sense
48. A. improvements	B. pains	C. difficulties	D. advantages
49. A. trusted	B. invited	C. forced	D. permitted
50. A. did	B. could	C. had	D. would

The famous film star wore dark glasses so that no one would　　　　him.

The Best Holiday
I was unbelievably proud of my nine-year-old daughter, Emily.  36 to buy a mountain bike, she’d been saving her pocket money all year, as well as doing small jobs to earn extra money.
By Thanksgiving , she had collected only $49. I said, “ You 37 have your pick from my bicycle 38  ”. “Thanks, Daddy. But your bikes are so old. ” She was right. All my girls’ bikes were 1950s models, not the kind a kid today would   39 choose.
As Christmas 40 near, Emily and I went bike shopping . As we left one store, she 41 a Salvation Army volunteer standing next to a big pot. “Can we give something, Daddy?” She asked. “Sorry, Em, I’m out of   42    . ”
Throughout December, Emily continued to work hard. Then one day, she made a 43 announcement. “You know all the money I’ve been saving?” she said hesitantly. “I’m going to give it to the poor people.” So one cold morning before Christmas, Emily handed her total savings of $58 to a volunteer who was really very 44   .
45  by Emily’s selflessness, I decided to contribute 46 of my old bicycles to a car dealer who was collecting used bikes for poor children. 47 I selected a shiny model from my collection, however, it seemed as if a second bike took on a glow. Should I contribute two? No, one would be enough. But I couldn’t 48  the feeling that I should give a second bike. When I later 49 the bikes, the car dealer said, “You’re making two kids very 50  , sir . Here are your tickets. For each bicycle contributed, we’re   51  away one chance to win a girl’s mountain bike. ”
Why wasn’t I surprised when that second ticket proved to be the 52   ? I like to think it was God’s way of 53  a little girl for a sacrifice 54  her year--while giving her dad a lesson in the 55  .

One of the traditions which is now a necessary part of Christmas is that of Father Christmas, or Santa Claus. According to the modern legend, he is a magical figure who visits all the children of the world during the night before Christmas Day, leaving presents which they find the next morning. He flies through the night sky in a sledge pulled by reindeer, and enters houses by climbing down chimneys. This strange legend is based on the life of a man called Nicholas, but in fact we know very little about him. Historians think he was a Christian bishop(主教) in Turkey in about 285－350 A. D. One of the stories about him is that he helped three poor girls. No one would marry them because they were so poor. To provide them with money for their weddings, Nicholas secretly dropped some gold coins down the chimney of their house. After Nicholas died, he was made a saint(圣人) by the church. (The name Santa Claus thus comes from St Nicholas.) His feast day was celebrated in December, and parents started giving their children secret presents from St Nicholas. Over the years, this custom became part of our Christmas traditions.
Recently, a psychologist has claimed that Father Christmas is “the perfect fantasy” for children. According to Professor Anthony Clare, children love the character of Father Christmas because he is like an ideal father: he loves children and gives them presents, but he never criticizes them, is never angry, and children do not even need to thank him for the presents. Other writers, however, point out that Father Christmas can be a frightening character to some children. Jane Bidder says that some children are terrified of this fat, bearded old man. It can certainly confuse many children. As parents, we warn our children to be careful of strangers and never to let them into the house, and yet we tell children that a strange man will come into their bedroom at night! Some children can become very worried about this idea and fear that he is a kind of burglar.
Most children, however, understand from their parents and from the media that Father Christmas is basically a benign character, and look forward to his annual visit with joy and excitement.
46. The main point of the first paragraph is that ________.
A. Father Christmas is an important part of Christmas
B. the tradition of Father Christmas is a modern idea
C. Father Christmas is a magical figure who can fly
D. the legends about Father Christmas are not true
47. The writer mentions details such as Father Christmas’s sledge, the reindeer and the way he climbs down chimneys because he/she ____________.
A. wants to make it clear that these things are impossible
B. is describing the history of St Nicholas
C. wants everyone to believe that Father Christmas is real
D. is explaining the modern legend of Father Christmas
48. Why does the writer mention the story about St Nicholas helping three poor girls?
A. It shows us that historians know very little about him.
B. This story explains why parents give secret presents to children.
C. It supports the writer’s main point that Father Christmas is based on an untrue story.
D. This story explains why we celebrate Christmas in December.
49. In the last paragraph, the word “benign”means _________.
A. religious           B. friendly
C. frightening        D. unreal
50. The best title for this passage would be __________.
A. Is Father Christmas Dangerous?       B. The True History of St Nicholas
C. The Legend of Santa Claus       D. The Traditions of Christmas

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