题目内容
16.A.disapproving B.likely C.mainly D.inviting E.outstanding F.floats G.focus H.entrance I.rises J.intention K.destinationWhat is the first thing you notice when you walk into a shop?The products displayed at the (41)H?Or the soft background music?
But have you ever noticed the smell?Unless it is bad,the answer is(42)Bto be no.But while a shop's scent(香味)may not be (43)Ecompared with sights and sounds,it is certainly there.And it is proving to be an increasingly powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which (44)Fthrough the fairly dark hall and out to the entrance,via scent machines.A smell may be attractive but it may not just be used for freshening air.One sports goods company once reported that when it first introduced scent into its stores,customers'(45)J to purchase increased by 80percent.
When it comes to the best shopping streets in Paris,scent is just as important to a brand's success as the quality of its window displays and goods on sale.That is(46)C because shopping is a very different experience to what it used to be.
Some years ago,the (47)G for brand name shopping was on a few people with sales assistants'(48)A attitude and don't-touch-what-you-can't-afford displays.Now the rise of electronic commerce (ecommerce) has opened up famous brands to a wider audience.But while e-shops can use sights and sounds,only bricks and mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave.One brand store seeks to be much more than a shop,but rather a(49)K.And scent is just one way to achieve this.
Now,a famous store uses complex manmade smell to make sure that the soft scent of baby powder floats through the kid department.Another department store has even opened a new lab,(50)D customers on a journey into the store's windows to smell books,pots and drawers,in search of their perfect scent.
分析 你知道吗,香味也可以影响人们购物的意图哦?
解答 41-50 HBEFJ CGAKD
41题答案:H考查细节推理,根据句意What is the first thing you notice when you walk into a shop?The products displayed at the (41)H?Or the soft background music?"你进店的时候首先注意到的是什么?是入口处的产品还是柔软的背景音乐"可知本题答案为H选项.entrance意为"入口处".
42题答案:B考查细节推理,根据句意But have you ever noticed the smell?Unless it is bad,the answer is(42)Bto be no."但是你有注意到店子里的味道吗?除非味道很糟糕,答案多半是否定的"可知本题答案为B选项.likely意为"有可能;大多数".
43题答案:E考查细节推理,根据句意But while a shop's scent(香味)may not be (43)Ecompared with sights and sounds,it is certainly there."虽然店子的味道与它的景象和声音相比较之下不会很突出,但是它确实在那儿"可知本题答案为E选项.outstanding意为"突出的;杰出的".
44题答案:F考查细节推理,根据句意which (44)Fthrough the fairly dark hall and out to the entrance,via scent machines."经由香味制造机产生的香味飘过黑黑的大厅,继而到达入口"可知本题答案为F选项.float意为"漂".
45题答案:J考查细节推理,根据句意customers'(45)J to purchase increased by 80percent."顾客的购买意图增加了80%"可知本题答案为J选项.intention意为"意图;打算".
46题答案:C考查细节推理,根据句意That is(46)C because shopping is a very different experience to what it used to be."那主要是因为购物与以前相比是非常不同的体验了"可知本题答案为C选项.mainly意为"主要".
47题答案:G考查细节推理,根据句意Some years ago,the (47)G for brand name shopping was on a few people with sales assistants'(48)A attitude and don't-touch-what-you-can't-afford displays."数年前,名牌购物只是集中于少数人,而且店员的态度很不满,跟你讲不要摸你买不起的东西"可知本题答案为G选项.focus意为"焦点;中心".
48题答案:A考查细节推理,参考上一题解析.disapproving意为"不赞成的;不满的".
49题答案:K考查细节推理,根据句意One brand store seeks to be much more than a shop,but rather a(49)K."一个品牌店寻求的不只是一个店子,而是(顾客的)归属"可知本题答案为K选项.destination意为"终点;目的地".
50题答案:D考查细节推理,根据句意Another department store has even opened a new lab,(50)D customers on a journey into the store's windows to smell books,pots and drawers,in search of their perfect scent."另外一家百货店甚至开了一间实验室并邀请顾客来进行一次店内之旅--闻书、壶、抽屉,从而寻找他们的正确的(顾客想要的)香味"可知本题答案为D选项.invite意为"邀请".
点评 本文是一篇阅读填空,题目涉及多道细节理解题,做题时结合原文和题目有针对 性找出相关语句进行仔细分析,结合选项选出正确答案.推理判断也是要在抓住关键句子的基础上合理的分析才能得出正确的答案.
A.alternative | B.appeal | C.benefit | D.differ | E.energizing | F.fascinated |
G.marine | H.naturalist | I.preserve | J.specializing | K.unspoiled |
Ecotours involve travelling to a natural environment where you are guided by a(n) (44)H
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