题目内容

阅读理解

  Customs are social habits.They have been handed down through generation among groups, social classes, etc.Customs can be described as ways of doing things.They are particularly strong in social practices on the occasion of births, marriages and deaths.

  In China, these days, some people in cities are learning from Western customs.For example, some brides dress in the long white dress that is the usual bridal wear in many Western countries.

  Every people has special customs for New Year.The Han people have many interesting Spring Festival customs.And now, quite a number of people living in the cities have followed the Western Festival customs of sending New Year greeting cards for January 1st.

  One interesting custom in China is that mothers wrap up their babies tightly.This is not the custom in Western countries, where babies are dressed in loose garments.

(1)

It is true that customs ________.

[  ]

A.

have been formed during a short time

B.

have been formed little by little

C.

have been quickly formed and changed

D.

have never been changed

(2)

In the last paragraph, the word “garment” is ________.

[  ]

A.

a kind of food

B.

a bed

C.

a sort of clothes

D.

a room

(3)

How do Chinese young people have learn from Western countries at their marriages?

[  ]

A.

The brides have on the white clothes.

B.

Men wear the white coats.

C.

Their parents all have attended their marriages.

D.

Their marriages are only held in the men’s homes.

(4)

The difference about clothing between Chinese and Western babies is that ________.

[  ]

A.

Chinese babies are usually dressed in new clothes

B.

Chinese mothers are used to dressing their babies in colorful clothes

C.

Western babies are dressed in bigger clothes while Chinese babies are usually wrapped

D.

Western babies have more clothes than Chinese babies

答案:1.B;2.C;3.A;4.C;
解析:

通过最后一段可以看出C项是正确选项。


提示:

(1)

从第一段中的“They have been handed down through generation…”(他们是一代代传下来的)可知是一点点逐步形成的。

(2)

本题考查学生利用上下文猜测词义的能力。根据上下文,“中国妈妈把婴儿包得很紧,而西方妈妈则给婴儿穿宽松的衣服。”同时,be dressed in也是一个提示。

(3)

从第二段的“For example, some brides dress in the long white dress that is the usual bridal wear in many Western countries.”可得出此题答案。


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阅读理解

  Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌)of product on the shelf.

  Coloring, for example, are various according to what the producers are trying to sell.Health foods are covered in greens, yellows or browns because we think of these as healthy colors.Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

  When some kind of pain killer was brought out recently, researchers found that the colors turned the cus-tomers off because they made the product look weak and ineffective.Finally, it came on the market in a dark blue and white package(包装)-blue because we think of it as safe, and white as calm.

  The size of a product can attract a shopper.But quite often a bottle doesn’t contain as much as it appears to.

  It is believed that the better known companies spend, on average, seventy percent of the total cost of the product itself on packaging!

  The most successful producers know that it is not enough to have a good product.The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion:“Any fool can make soap, but it takes a genius(天才)to sell it.”

(1)

Which of the following may trick a shopper into buying a product according to the text?

[  ]

A.

The cost of its package.

B.

The price of the product.

C.

The color of its package.

D.

The brand name of the product.

(2)

The underlined part “the colors turned the customers off” in the 3rd paragraph means that the colors ________.

[  ]

A.

attracted the customers strongly

B.

had weak effects on the customers

C.

tricked the customers into shopping

D.

caused the customers to lose interest

(3)

Which of the following is the key to the success in product sales?

[  ]

A.

The way to promote goods.

B.

The discovery of a genius.

C.

The team to produce a good product.

D.

The brand name used by successful producers.

(4)

Which of the following would be the best title for this text?

[  ]

A.

Choice of Good Products

B.

Disadvantages of Products

C.

Effect of Packaging on Shopping

D.

Brand Names and Shopping Tricks

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