题目内容

A news release (释放,发布)is a tool of communication,through which information is passed to even the farthest end of the world.It keeps us well informed of the happenings of the world which would otherwise remain unknown.

When writing a news release,keep in mind that the media receive hundreds of releases every day.Try to follow these guidelines:Keep it short and professional.Come up with a catchy headline that will grasp someone's attention.Sometimes the title will take more time to come up with than writing the release.That's okay-the headline could be critical for getting an event covered!

Cover the 5 W's in your first paragraph.Those are who you are; what you are doing;where,when you are doing;why you are doing it,which help us understand the details about the event.Besides,any opinions in the news release should be put in quotations from your designated spokesperson.Include things that the media finds newsworthy,which is the most essential.

Make the time on your news release at least half an hour later than the time you have told activists to show up at an event.This will ensure that activists are prepared and in place by the time the media arrive.

Choose a spokesperson for the event who can be quoted in the release and will be available for calls at that number the day before the event.

Have someone proof the release for spelling,grammar and content (determine whether what you are trying to relay is clear and right).Sometimes the person who writes the release may not notice mistakes that a fresh pair of eyes will catch.

Accuracy is the last but not least important in terms of your content and the location and time that you tell the media.If you do make a mistake,it is critical that you call and notify the media of the correction.

1.What's the main purpose of the passage?

A.To tell us the importance of the news release.

B.To tell us how to avoid mistakes in the news release.

C.To make us know how to make the news release.

D.To ask us to read news release on the latest events.

2.What does the underlined word “catchy” in Para 2 probably mean?

A.Tricky. B.Attractive.

C.Imaginary. D.Funny.

3.What is the most important for a news release according to the passage?

A.Make sure the 5 W's in your first paragraph.

B.Choose a proper spokesperson for the event.

C.Make the news release newsworthy and accuracy.

D.Ensure activists are prepared for the events in advance.

练习册系列答案
相关题目

In cities with rent control, the city government sets the maximum rent that a landlord (房东) can charge for an apartment. Supporters of rent control argue that it protects people who are living in apartment. Their rent cannot increase; therefore, they are not in danger of losing their homes. However, the critics say that after a long time, rent control may have negative effects. Landlords know that they cannot increase their profits. Therefore, they invest in other businesses where they can increase their profits. They do not invest in new buildings which would also be rent-controlled. As a result, new apartments are not built. Many people who need apartments cannot find any. According to the critics, the end result of rent control is a shortage of apartments in the city.

Some experts argue that the minimum wage law can cause problems in the same way. The federal government sets the minimum that an employer must pay workers. The minimum helps people who generally look for unskilled, low-paying jobs. However, if the minimum is high, employers may hire fewer workers. They will replace workers with machinery. Therefore, other things being equal, the number of workers that employers want decreases. Thus, critics hold the opinion that an increase in the minimum wage may cause unemployment. Some poor people may find themselves without jobs instead of with jobs at the minimum wage.

Supporters of the minimum wage say that it helps people keep their dignity. Because of the law, workers cannot sell their services for less than the minimum. Furthermore, employers cannot force workers to accept jobs at unfair wages.

Economic theory predicts the results of economic decision, such as decisions about farm production, rent control, and the minimum wage. The predictions may be corrected only if “other things are equal”. Economists do not agree on some of the predictions. They also do not agree on the value of different decisions. Some economists support a particular decision while others criticize it. Economists do agree, however, that there are no simple answers to economic questions.

1.There is the possibility that setting maximum rent may ________.

A. cause a shortage of apartments

B. worry those who rent apartments as homes.

C. increase the profits of landlords.

D. encourage landlords to invest in building apartments.

2.We can safely say that rent control ________.

A. will always benefit those who rent apartments.

B. is unnecessary.

C. will probably bring inactive effects in the long run.

D. is necessary under all conditions

3.There will be the problem of unemployment if ________.

A. the minimum wage is set too high..

B. the minimum wage is set too early.

C. the workers are unskilled.

D. the maximum wage is set for poor workers.

4.The passage tells us about ________.

A. the relationship between supply and demand.

B. the possible results of government controls.

C. the necessity of government control.

D. the urgency of getting rid of government control.

On a stormy day last August, Tim heard some shouting. Looking out to the sea carefully, he saw a couple of kids in a rowboat were being pulled out to sea.

Two 12-year-old boys, Christian and Jack, rowed out a boat to search for a football. Once they'd rowed beyond the calm waters, a beach umbrella tied to the boat caught the wind and pulled the boat into open water. The pair panicked and tried to row back to shore. But they were no match for it and the boat was out of control.

Tim knew it would soon be swallowed by the waves.

"Everything went quiet in my head," Tim recalls(回忆). "I was trying to figure out how to swim to the boys in a straight line."

Tim took off his clothes and jumped into the water. Every 500 yards or so, he raised his head to judge his progress. "At one point, I considered turning back," he says. "I wondered if I was putting my life at risk." After 30 minutes of struggling, he was close enough to yell to the boys, "Take down the umbrella!"

Christian made much effort to take down the umbrella. Then Tim was able to catch up and climb aboard the boat. He took over rowing, but the waves were almost too strong for him.

"Let's aim for the pier(码头)," Jack said. Tim turned the boat toward it. Soon afterward, waves crashed over the boat, and it began to sink. "Can you guys swim?" he cried. "A little bit," the boys said.

Once they were in the water, Tim decided it would be safer and faster for him to pull the boys toward the pier. Christian and Jack were wearing life jackets and floated on their backs. Tim swan toward land as water washed over the boys' faces.

“Are we almost there?" they asked again and again. "Yes," Tim told them each time.

After 30minutes, they reached the pier.

1.Why did the two boys go to the sea?

A. To go boat rowing.

B. To get back their football.

C. To swim in the open water.

D. To test the umbrella as a sail.

2. What does “it” in Paragraph 2 refer to?

A. The beach. B. The water.

C. The wind. D. The boat.

3.How can the two boys finally reach the pier?

A. They swam to the pier all by themselves.

B. They were dragged to the pier by Tim.

C. They were washed to the pier by the waves.

D. They were carried to the pier by Tim on his back.

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网