题目内容
.Culture shock is a feeling________ most travellers experience in a foreign country_______
they find the culture is quite different from that of their own.
A. that; which B. that; where C. when; where D. which; which
B
|
Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas.
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements(组成部分)of culture: language, values and attitudes, and customs and manners.
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it.
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.
【小题1】A. knowledge of the local language allows international business people _________.
A. to be more open with their customers
B. to have a better idea of their own culture
C. to express their thoughts indirectly
D. to communicate without outside help
【小题2】The act of many people buying chocolate of Switzerland shows the role of ________.
A.attitudes | B.values | C.manners | D.customs |
A.Misconceptions in Business |
B.Basic Beliefs in Business |
C.International Business Culture |
D.Successful International Business |
A.how to take a right attitude in business |
B.how to avoid misunderstandings in business |
C.how to use a local language in business |
D.how to act politely and properly in business |
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You might think body language is universal. After all, we're the same species, right? But basics like what is considered a polite greeting and definitions of "personal space" vary widely from culture to culture. Americans, for instance, are considered rather reserved in the way they greet friends, and they define personal space more broadly than most other cultures. Knowing how another culture's basic body language differs from yours may be of use next time you travel internationally.
Mind how you meet and greet. Americans and Canadians, male and female, tend to greet each other with a nice firm handshake. In Asian countries, the polite form of greeting is to bow, and the lower you bow, the deeper respect you have for the person you are bowing to. In Spain, Portugal, Italy and Eastern Europe, men kiss each other on the cheek.
Be careful about eye contact. In America, intermittent(断断续续的) eye contact is preferable in a conversation--unless it's someone you care deeply for. In Middle Eastern countries, intense prolonged(持久的) eye contact is the norm, and the person you're speaking with will move very close to you to maintain it. The Japanese, on the other hand, consider it an invasion of privacy, and rarely look another person in the eye.
Americans, in general, smile when they meet or greet someone. Koreans, however, think it's rude for adults to smile in public--to them, smiling in public is a sign of embarrassment.
Don't point. Most Americans think nothing of pointing at an object or another person. Native Americans consider it extremely rude to point with a finger, and instead they point with their chin. It's also rude to point with a finger in China; the polite alternative is to use the whole hand, palm facing up.
Give the right amount of space. In Asian cultures, particularly China, the concept of personal space (generally defined in America as a three-to-four-foot circle for casual and business acquaintances) is nearly nonexistent. Strangers regularly touch bodies when standing in line for, say, movie tickets. People in Scandinavian countries, on the other hand, need more personal space than we do.
Title: How to (71)_______ Body Language in Different Cultures
Items |
In America |
In some Asian countries |
Meeting and greeting |
Both male and female have a (72)_______ to greet each other with a nice firm handshake. |
It’s polite for people to bow when they meet and greet. |
Eye contact |
People (73)_______ to make an intermittent eye contact in a conversation. |
Considering intense prolonged eye contact unacceptable, Japanese won’t look another person in the eye. |
Smiling |
It’s normal for Americans to smile when they meet and greet. |
In Korean, people seldom smile in public because it represents (74)_______. |
Pointing |
Most Americans often point at an object or another person (76)_______ native Americans. |
Chinese always try to (75)_______ pointing with a finger because it’s a rude manner. |
Personal space |
Americans (77)_______ to keep a three-to-four-foot distance when they are with casual and business acquaintances. |
It’s almost (78)_______ in China. |
(79)_______ |
People behave great differently in different culture and knowing the differences of body language may be (80)_______ when you travel abroad. |