题目内容

My newly-rented small apartment was far away from the centre of London and it was becoming essential for me to find a job, so finally I spent a whole morning getting to town and putting my name down to be considered by London Transport for a job on the underground. They were looking for guards, not drivers. This suited me. I couldn’t drive a car but thought that I could probably guard a train, and perhaps continue to write my poems between stations. The writers Keats and Chekhov had been doctors. T.S. Eliot had worked in a bank and Wallace Stevens for an insurance company. I’d be a subway guard. I could see myself being cheerful, useful, a good man in a crisis(艰难危险时期). Obviously I’d be overqualified but I was willing to forget about that in return for a steady income and travel privileges — those being particularly welcome to someone living a long way from the city centre.

The next day I sat down, with almost a hundred other candidates, for the intelligence test. I must have done all right because after about half an hour’s wait I was sent into another room for a psychological test. This time there were only about fifty candidates. The interviewer sat at a desk. Candidates were signaled forward to occupy the seat opposite him when the previous occupant had been dismissed, after a greater or shorter time. Obviously the long interviews were the more successful ones. Some of the interviews were as short as five minutes. Mine was the only one that lasted a minute and a half.

I can remember the questions now: “Why did you leave your last job?” “Why did you leave your job before that?” “And the one before that?” I can’t recall my answers, except that they were short at first and grew progressively shorter. His closing statement, I thought, revealed a lack of sensitivity which helped to explain why as a psychologist, he had risen no higher than the underground railway. “You’ve failed the psychological test and we are unable to offer you a position.”

Failing to get that job was my low point. Or so I thought, believing that the work was easy. Actually, such jobs — being a postman is another one I still desire — demand exactly the sort of elementary yet responsible awareness that the habitual dreamer is least qualified to give. But I was still far short of full self-understanding. I was also short of cash.

The writer applied for the job chiefly because _________.

A.he wanted to work in the centre of London    

B.he could no longer afford to live without one

C.he was not interested in any other available job 

D.he had received some suitable training

The writer thought he was overqualified for the job because _________.

A.he often traveled underground           B.he had written many poems

C.he could deal with difficult situations    D.he had worked in a company

The length of his interview meant that _________.

A.he was not going to be offered the job    B.he had not done well in the intelligence test

C.he did not like the interviewer at all      D.he had little work experience to talk about

What does the writer realize now that he did not realize then?

A.How unpleasant ordinary jobs can be.   B.How difficult it is to be a poet.

C.How unsuitable he was for the job.    D.How badly he did in the interview.

What’s the writer’s opinion of the psychologist?

A. He was very aggressive(有进取心的).      B. He was unhappy with his job.

C. He was quite inefficient.                    D. He was rather unsympathetic.

【小题1】B

【小题2】C

【小题3】A

【小题4】C

【小题5】D


解析:

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No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we'll call Mr. Fielder, for example. He did everything connected with fanning. He planted seeds, tended the fields» and harvested and sold his crops. At the same lime, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows (犁) , or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about fanning and working with iron, Mr. Plowright invented a plow that made fanning easier. Mr. Plowright did not really like fanning himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow far one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the $hop door. It was probably all the information people needed to find Mr, Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand yean; ago. Even before most people could read, they understood such signs. Shopkeeper« would carve into stone, clay, or wood symbols for the product they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such b person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

41. What probably led to the start of advertising?

A. The discovery of iron.                      B. The specialization of labor.

C. The appearance of new jobs.             D. The development of fanning techniques.

42. To advertise his plows, Mr. Plowright ______.

A. praised his plows in public                 R. placed a sign outside the shop

C. hung an arrow pointing to the shop     D. showed hut products to the customers

43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ______.

A. explain the origin of advertising          B. predict the future of advertising

C. expose problems in advertising           D, provide suggestions for advertising

44. In ancient Egypt, a crier was probably someone who ______.

A. owned a ship

B. had the loudest voice

C. ran a shop selling goods to fanners

D. functioned like today's TV or radio commercial

45. The last two paragraphs are mainly about ______.

A. the history of advertising                   B. the benefits of advertising

C. the early forms of advertising             D. the basic design of advertising

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