Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

  And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

  Advertising does more for the good of the public than any other force I can think of.

  There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

  If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

  A. he is fairly familiar with the cost of advertising

  B. everybody knows well that advertising is a waste of money

  C. advertising costs more money than everything else

  D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

  A. Getting greater fame.              B. Providing more jobs.

  C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

  A. quite right in passing his judgment on advertising

  B. interested in nothing but the buyers' attention

  C. correct in telling the difference between persuasion and information

  D. obviously unfair in his views on advertising

In the writer's opinion, ________.

  A. advertising can seldom bring material interest to man by providing information

  B. advertising informs people of new ideas rather than wins them over

  C. there is nothing wrong with advertising in persuading the buyer

  D. the buyer is not interested in getting information from an advertisement

George had stolen some money, and had been caught by the police. Now his ___1___ was about to begin. He felt ___2___ that he would be sent to prison for a long time. Then he ___3___ that his friend Jim was one of the members of the jury(陪审团). He succeeded in seeing him ___4___. He said to him, “Jim, I know that the jury will find me guilty of having stolen the money. I can’t hope to be found ___5___ of taking it. But I should be grateful ___6___ you if you could ___7___ the other members of the jury to ___8___ some strong ___9___ for me to their statement that they consider me seriously guilty.”

“Well, George,” answered Jim, “I shall ___10___ try to do what I can for you as an old friend, ___11___ I cannot promise you will be highly ___12___ with the result. The other eleven members of the jury are not ___13___ good terms with me.” Of course, George was very ___14___, but he did not have a ___15___ to see Jim for some time after the trial. At last, ___16___, Jim visited him in prison. George ___17___ him very much for what he had done.

“Well, George,” Jim told him, “___18___ I thought, those eleven men were very ___19___ to persuade, but I managed it in the end ___20___ tiring them out. You know, those fools had all wanted to find you not guilty!”

1. A. punishment    B. trial    C. sentence     D. arrest

2. A. doubtful B. firm    C. sure    D. uncertain

3. A. wondered      B. imagined    C. explained   D. discovered

4. A. secretly  B. rarely  C. often   D. openly

5. A. guilty     B. moral  C. not moral   D. not guilty

6. A. for  B. with    C. to       D. of

7. A. please     B. try      C. persuade     D. advise

8. A. add B. add up       C. increase      D. increase up

9. A. feeling   B. mercy C. care    D. excuse

10. A. difficulty     B. easily  C. certainly     D. uncertainly

11. A. so  B. but     C. thus    D. then

12. A. surprised      B. supposed    C. satisfied     D. separated

13. A. in  B. by      C. on      D. of

14. A. lucky    B. unlucky      C. pleased       D. disappointed

15. A. time     B. hope   C. chance       D. reason

16. A. moreover     B. however     C. therefore    D. thus

17. A. complained  B. criticized    C. thanked      D. envy

18. A. as  B. like     C. if D. though

19. A. foolish  B. easy    C. clever D. difficult

20. A. in  B. by      C. with    D. after

Money spent o advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export at good prices is a good investment. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you

buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

Advertising does more for the good of the public than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的) -advertising would be so boring that no one would pay any atten-tion. But perhaps that is what the well-known television person wants.

In the passage, which of the following is NOT included in the advantages of advertising?

A. Getting greater fame.  B. Providing more jobs. C. Raising living standards.  D. Reducing newspaper cost.

The writer thinks that the well-known TV person is ________ .

A. quite right in passing his judgment on advertising

B. interested in nothing but the buyers' attention

C. correct in telling the difference between persuasion and information

D. obviously unfair in his views on advertising

When someone takes shoes to a shop to be mended, he is given a ticket with a number on it. Then,  21 his shoes are ready, he goes back to the shop, gives the ticket to the shoemaker, gets his shoes and  22  for them.
One day Mrs. Smith gave her husband a  23 of her shoes which needed mending and asked him to  24 them to the shop. Mr. Smith did so, and put the  25 for them in his pocket.
He went back four days  26 to get the shoes,  27 when he went into the shop, he was not able to find his ticket  28 ,and the shoemaker did not want to give him the  29 until he got the ticket.
“How do I know that the shoes are  30 unless you give me the ticket?” he said. “If I give them to you now, somebody  31 may come into my shop with the ticket tomorrow, and then I shall not be able to give him the shoes.”
Mrs. Smith needed the shoes very much, so her husband  32 for a moment and then went out to his  33 , which was at the side of the road   34 the shop. He  35 the door, and whistled(耳语)to his wife’s small  36 , which was sitting on the back seat. Then he went back into the shop and  37 it, “Get the shoes!” The dog began to  38 around the shop, and soon it found Mrs. Smith’s shoes and brought them to Mr. Smith one after the  39 .
“That should prove(证明)that they are my wife’s.” Mr. Smith said.
The shoemaker  40  and then he gave the shoes to Mr. Smith.

【小题1】
A.beforeB.whenC.sinceD.unless
【小题2】
A.caresB.looksC.paysD.waits
【小题3】
A.pairB.setC.kindD.piece
【小题4】
A.showB.changeC.leadD.take
【小题5】
A.billB.paperC.ticketD.list
【小题6】
A.lateB.laterC.agoD.long
【小题7】
A.butB.becauseC.andD.or
【小题8】
A.everywhereB.anywhereC.nowhereD.somewhere
【小题9】
A.returnB.ideaC.shoesD.answer
【小题10】
A.whatB.whoseC.whereD.yours
【小题11】
A.elseB.someC.everyD.all
【小题12】
A.worriedB.criedC.thoughtD.hoped
【小题13】
A.trainB.busC.boatD.car
【小题14】
A.insideB.outsideC.upD.round
【小题15】
A.openedB.closedC.brokeD.built
【小题16】
A.clockB.dogC.catD.hen
【小题17】
A.said toB.repliedC.answeredD.talked
【小题18】
A.hearB.tasteC.smellD.see
【小题19】
A.eachB.onceC.anyD.other
【小题20】
A.surprisedB.frightenedC.cried outD.laughed

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